Friday, May 30, 2014

Top 5 Infographics of the Week: Blogging Best Practices

Coming up with original content for a blog on a regular basis isn't always easy. And even after you've written the perfect blog post, you have to promote it in such a way that it will reach your ideal audience. There are tons of articles out there on the do's and dont's of blogging, but we decided to take a different approach on the matter and offer 5 of the coolest infographics on best practices of blogging.

While we're on the subject of blogging - take a look at our 30 day business blog challenge. We give you the ideas, all you have to do is write one short blog post per day for 1 month, embed the badge on your site, and we'll send you a $50 Amazon gift card! No joke. Check out the link for more information.
#1: 9 Most Powerful Blog Promotion Tactics - by Referral Candy
  • Use images to attract traffic. Not only do they make your blog more interesting to read, but visual content is much more likely to get shared than non-visual content. 
  • Share other's content. For this, follow the 80-20 rule. 80% of your blog should be curated content from other people. 20% of your blog should contain information pertaining to your product.
  • Let people know when you've used their content - either by email or Twitter. This helps tremendously because for one, it gives them a heads up that you used their content, and two, they are more likely to share it once they see it.
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Promotional Tactics

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#2: Sensible Blogging Checklist - by The Whole Brain Group
  • Before blogging, figure out what your objectives are for the blog as well as who you are hoping to reach. Use the checklist below as a guide to understanding your target audience.
  • Make sure your blog is user-friendly. Can people subscribe? Is there a search function? Can readers easily share to social media?
  • As a general rule, make blog posts under 350 characters, introduce them with a catchy title, focus on 1 or 2 keywords for SEO, and seek participation by asking questions for comments or feedback.
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Sensible Blogging Checklist

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#3: How Does Blogging Help You Boost Traffic and Generate Leads? - by Copy Press
  • Blogging 15+ times per month generates 5 times more traffic.
  • Companies with 51-100 pages on their website generate 48% more traffic than companies with only 1-50 pages.
  • Tweeting blog posts to 51-100 followers increases traffic by 106% over companies with 25 or fewer followers.
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How Does Blogging Help You?

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#4: Blogging: How Business Blogging Can Help Your Company Grow - by Midwest Marketing, LLC
  • 33% of B2B businesses use blogs.
  • Companies that blog have 97% more inbound leads than those that do not.
  • 60% of consumers feel more positive about a company after reading custom content on its site, and 90% of consumers find custom content useful.
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#5: The Simple Guide to Business Blogging - by Simply Business
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The Simple Guide to Business Blogging

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