Wednesday, July 24, 2013

[WEBINAR] The Evolution of Millennials and Data Privacy



Join Survey Analytics CEO Andrew Jeavons and Director of Marketing Gina Yeagley on Thursday, August 1st, 2013 at 1PM EST/10AM PST for a special presentation on "The Evolution of Millennials and Data Privacy." Even if you can't make it for the live presentation, sign up anyways and we will send you a copy of the video and slides following the presentation. A replay will also be available right here on this blog post.

How do we define data privacy today?


The mobile technology frontier and our levels of comfort with technology have drastically changed over the last decade. Data that Internet users considered private information 10 years ago is now shared publicly and easily accessible to our friends, family, schools, employers, and more. Being the first generation to grow up surrounded by mobile technology and social media, millennials have a new view that is changing data privacy as we know it. Since the early 1900s, we have practiced ways of private communication that are not really 100% private. From telegraphs in the early 1900s to social media in the past decade - privacy in mainstream communication has not really changed. There is someone there and there has always been someone there moderating and pushing out your message for you. However, data privacy with the rise of technology is quickly changing. There are many dissimilarities between the millennial generation and their cohorts when it comes to what they consider private information, and the levels of trusting businesses with private information are quickly decreasing. In order to gain insights and continue our research on the up and coming millennial generation, it is crucial that we rethink and restructure the way we approach them.

Check Out our Guest Blog Post on the Optimization Group Blog: Are Millennials Redefining Data Privacy?

Webinar Overview


  • How data privacy has evolved from past to present day
  • Survey results on privacy insights from two age groups
  • What values millennials consider to be private information
  • Social media trend comparisons: millennials vs other generations
  • How to effectively approach the millennial generation for feedback
  • Live Q&A session following the presentation


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