Tuesday, May 7, 2013

Ethnography and Technology: How To Use Tablets for Digital Ethnography

Traditional Ethnography and Emerging Technology

Free Webinar: How To Use Tablets for Digital Ethnography
Technology is rapidly growing in modern society across the world, even in communities with socioeconomic boundaries. With technology becoming more prevalent in society, there are many tools and devices that are realistic and will even save money for special research projects. Ethnography in short is the observation of social stories. Traditional ethnography is a qualitative research method of data collection through observation that measures the customs of people, cultures and behaviors. Businesses all over the world have been discovering ethnography over the past decade in hopes of learning and predicting the social, cultural, and political behaviors within communities.

How Can We Bridge Online and Offline Interactions?

With the inexpensive technology available today, we can rethink the basic principles of conducting ethnographic research. By implementing a newer research methodology, digital ethnography, we can gain deeper insights into everyday lives. Using a device such as a tablet; we can gauge new and more accurate insights into people’s everyday lives and needs. 

Free Online Webinar: "How to Use Tablets for Digital Ethnography"

Join Survey Analytics for this webinar Thursday, May 16, 2013 at 10am San Francisco time / 1pm New York time / 6pm London time (and Friday, May 3rd at 3:00am Sydney time).

  • What is digital ethnography and why is it important? 
  • The evolution of digital ethnography
  • How to implement and analyze everyday life using a tablet
  • How to leverage the data collected 
  • Examples and best practices of this methodology

Don't worry if you're not able to make it at the time of the live webinar. Sign up anyway and we'll send you the webinar video and slides when they become available. The video and slides will also be available on the original signup page and this blog at the conclusion of the webinar.

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