Goverment 2.0 – Moving Beyond Participation and Engagement

Ever since Barack Obama’s presidential campaign, technology and internet for politics has changed from a medium to a platform. The 2008 campaign is often cited as a case study for its inordinate and efficient use of the internet, online-tools and services to engage and organize campaign workers, messaging, and everything in between. Here are some bits and pieces of information that I’ve overheard:

• The campaign website was built on Drupal (Open Source)


• The campaign allowed you to invite others to join the movement and create geographic communities


• The campaign used SMS/Text messaging to announce the VP Pick – thereby communicating not only via email, but now through SMS/text also.

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