Category Archives: Uncategorized

Tuesday August 24^th, 2010

9:00 AM PST

Ever thought about using Max Difference Scaling as part of your research strategy?

Maximum Difference Scaling is a very effective method of establishing the relative priority attached by an audience to a large set of items (up to 30). These items might be:

* Features or benefits of a service

* Areas for potential investment of resources

* Interests and activities

* Potential marketing messages for a new product

* Products or Services used

In our presentation we’ll answer:

1) What is MaxDiff Scaling and what are its benefits to using it in a research project?

2) How can you develop MaxDiff studies that provide unique data vs. using a standard rating scale, etc?

3) How MaxDiff studies differ from other trade-off analysis techniques.

This webinar will answer these questions and more as well as provide a forum to discuss specific challenges.

Sign Up Here: https://www2.gotomeeting.com/register/971418706

About the Presenters:

Chris Robson

Co-founder Parametric Marketing LLC and serves as Chief Scientist, leading selection and development of all analysis capabilities.

Chris Robson co-founded Parametric and serves as Chief Scientist, leading selection and development of all analysis capabilities. He is a seasoned executive with extensive experience in both marketing and technology. Prior to co-founding Parametric, Chris was Vice President of Engineering for WebCriteria, Inc. (acquired by Coremetrics, Inc.), and was responsible for the development of Site Analyst, described by Forrester as “a smart – and unique – choice for Web Managers struggling to define success metrics”. Prior to that, he spent thirteen years with Hewlett-Packard in a variety of senior management roles in R&D, Marketing, Business Development and Advanced Research. He started his career as a mathematician building complex statistical models of radar systems. Chris is a native of England and holds an honours degree in Mathematics from Brunel University of West London.

Esther LaVielle is a Senior Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group.

http://www.surveyanalytics.com

Tues September 28th, 2010 at 9:00 AM PST

Sign Up Here

Interested in learning how to use online survey tools to hire new employees?

Sign up for this joint presentation with the global leader in human capital solutions: Personified, a division of CareerBuilder.

Diversifying your recruitment strategies is an important initiative for organizations to ensure they are attracting the right talent. Despite what people think, recruitment needs to be customized to an organization’s target talent.

Personified, a division of CareerBuilder will highlight the following topics:

-Demonstrate how the recruitment experience differs by demographics (i.e., gender, ethnicity, and generations).

- How your recruiting strategy must be tailored to these specific populations.

Using benchmark data, best practices, and additional insights Personified will provide intelligence on where to spend your recruiting dollars based on desired messaging of different demographic groups and organizational initiatives.

Sign Up Today!

About the presenters:

Brian Di Bartolomeo, Director, Talent Intelligence and Consulting
As Director, Talent Intelligence and Consulting for Personified, a division of CareerBuilder – the global leader in human capital solutions, Brian Di Bartolomeo manages the talent intelligence projects related to human capital metrics for pre-employment studies. Using his skills as an industrial organizational psychologist, Di Bartolomeo has played a major role in the creation of talent intelligence reports for various Fortune 1000 organizations as well as designing and re-launching Personified’s top revenue producing product to 800 sales representatives nationwide.
Over the past 12 years, Di Bartolomeo has specialized in building strategic relationships in diverse settings and industries while using expertise in survey program design, team leadership, project management, contract negotiation and client retention. During his career, he has focused on collaborating with influential consulting firms, national associations and multi-national Fortune 500 organizations in the healthcare, financial, and manufacturing sectors.
Brian completed his Masters’ work in Industrial/Organizational Psychology at Elmhurst College and holds a B.S. in Industrial/Organizational Psychology from John Carroll University.

Andrea Briggs, Project Manager, Talent Intelligence and Consulting
As Project Manager, Talent Intelligence and Consulting for Personified, a division of CareerBuilder – the global leader in human capital solutions, Andrea Briggs works with numerous clients to improve the efficiency of their recruitment strategies. Prior to working at Personified, Briggs worked for International Survey Research (ISR), analyzing data for clients’ survey research engagements and for United Airlines, specializing in the areas of selection and talent management.
Briggs has both a professional and personal commitment to diversity. She has worked on many research projects throughout her career, including her Master’s thesis on racioethnic diversity and how it affects team interaction. Briggs also has an upcoming publication in the Journal of Management looking at team demographic diversity and its relationship to performance.
Briggs currently holds a Master’s degree in Industrial/Organizational Psychology from DePaul and is working on her dissertation to complete her Doctorate.

Sending emails to respondents just got easier.

With Microsoft Exchange / Corporate Mail Server Integration on SurveyAnalytics, you now can send to thousand of respondents using your own email without having it go to junk mail.

SurveyAnalytics SMTP Relay lets you send survey invitation emails using your existing email service. SMTP relay uses your corporate SMTP server settings for sending emails and providing authenticity and thereby avoiding being caught as SPAM/Junk mail.

Go To:

• Login » Surveys » My Account (Top Right Corner) » Multi-User Accounts

Screenshot

It depends – but very likely yes. The way the SMTP Relay system works is that, your servers will be the initial receivers of the email – even if the email is not destined to your domain. This makes sure that your servers are the initial point of contact as they email out to the wider world.

Your IT staff may want to know the IP address from which we’ll be sending emails (to be allowed to relay.) – Please see the references section below to get a list of the IP addresses for our ourbound servers.

By using the SMTP Relay, all emails that you send are routed through your servers. For example, if you are sending email invitations to gmail, hotmail etc. – and you would want to route all the emails through your servers – for corporate accountability, standards, archiving etc. – the SMTP Relay functionality will make sure this happens.

Thursday September 30th, 2010

9:00 AM PST

Sign Up Here!

Interactivity, collaboration and open source concepts are changing how we collect feedback. Marketing research is evolving. It’s more than surveys and focus groups. It’s more than those thousand dollar reports produced by Freedonia or The Conference Board. Today, finding out what your customer is thinking is a hands-on process.

SurveyAnalytics is proud to be a part of this free live webinar featuring panelists: Ivana Taylor, Marketing Strategist and Editor of DIYMarketers.com; and Esther Rmah LaVielle, Senior Account Manager of SurveyAnalytics.

In this fast paced session, we’ll be exploring:

- 6 of the top research trends that have influenced how we collect feedback

- Resources where you can see examples of these trends in action.

- Tools that you can use today to get started

Register today to discover how your peers are leveraging insight into defined opportunities to innovate via today’s technologies for tomorrow’s research!

Sign Up Here!

About the Presenters:

Ivana Taylor is the President and Chief Marketing Officer of Third Force (http://thirdforce.net), a strategic marketing firm that helps small to medium sized companies get and keep loyal, profitable customers regardless of price. She is the author of popular marketing blog called Strategy Stew (http://strategystew.com) where she dishes out marketing how-to’s for small business owners and in-house marketers. Ivana is also an instructor with Cleveland State and the University of Akron and has created and co-written the Applied Marketing Management Certification Course which was voted best new Continuing Education Course for 2005. She is co-author of the book “Excel for Marketing Managers.”

Esther LaVielle is a Senior Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group.

http://www.surveyanalytics.com

There are people who truly deserve to be famous because of their talent and contributions to this world. Oprah, Kanye West, Steve Jobs are a few examples of people who are well deserved of their notoriety. Then there are those who for some god-forsaken reason the media loves to follow: Kim Kardashian, Speidi (Barf!), Ashton Kutcher, and all those “Housewives,” to name a few.

The word celebrity is used very loosely these days because there is such a crap shoot of “famous” people out there.

Setting aside guilty pleasures of reading smutty celebrity news, let’s take a look at these celebrities objectively – What kind of marketing strategies can we learn from people like LeBron James and Jennifer Lopez? And as a socially conscious marketer how can we implement celebrity marketing strategies into my everyday work environment?

Here are 10 major marketing strategies used by celebrities today:

Let’s face it everyone. Mel Gibson is pretty screwed right now. His baby momma’s got all the power with the leaked tapes and her exclusive interviews with Radaronline is making her boku bucks. Lebron James and his PR team sure know how to rile up NBA fans by making a big fuss about his free agent announcement. I was bored to tears with the NBA until all this crazy buzz about Lebron started happening. Where is he going? Chicago, New York, or staying in Cleveland? Leaks upon leaks came through but nobody could confirm any stories. ESPN PAID King James to televise his announcement! He is quite the “balls” handler, eh? David Stern, commish of the NBA, denounced LeBron’s actions, but secretly, I bet Mr. Davey’s pretty jazzed about it.

Lesson: Control the leaks/Control the story. Simple.

How can you miss Kim Kardashian‘s sweet sweet uh….smile on every red carpet?
I don’t even know what she’s famous for, but for some reason she’s always striking a pose on every red carpet around the world. And she looks good. Girlfriend definitely knows how to work it and get into all those super market magazines with a tight outfit that shows off her “assets.”

Now I’m not going out there wearing stilettos and hot pants to get people to notice my marketing efforts. I’m going to leave that to Miss Kimmy. Instead, I’ll be looking into more work-appropriate opportunities to like local happy hours, promoting and doing online presentations, blogs, commenting on other blogs, and associate myself to anything and everything positive related to my company’s industry.

Lesson: Go where the action/buzz is whether online or in-person and make an appearance.

Can you name one adolescent female who hasn’t caught Bieber fever? OMG, this Justin Bieber kid is the new Jonathan Taylor Thomas of our time (I grew up in the 90′s with Home Improvement). Even my 14 year old nephew went out and got his hair cut like Bieber’s to appeal to the ladies. Bieber fever started with this kid posting performances on YouTube and the next thing you know Usher and Timberlake all wanted to record this kid’s album. His YouTube videos are #1 and he puts in time to tweet and update his blog regularly, or at least he has Bieber minions keeping him plugged in with his audience. The kid’s got a genius marketing strategy…and he’s not a bad singer either.

Lesson: Spend more time connecting with others through social media outlets and see your core audience grow.

Heidi Montag, Madonna, Jennifer Hudson, Lady GaGa – What do all of these ladies have in common? Reinventing themselves! JHud lost a ton of weight and she looks spectacular, Lady Gaga not only entertains us with her music but also with her never-ending display of outrageous costumes, and Madonna never stopped reinventing her music, personal style, and along the way she tried out a couple of religions (Kabbalah, anyone?) and adopted a Malawian baby. Who ever spoke of Malawi until she went there?

Unfortunately for Heidi Montag, whom many of the tabloids now call Franken-Heidi, not all reinventions (ie. 10 plastic surveys in 1 day) garner expected results.

Lesson: Don’t be afraid to reinvent yourself or your company to stay relevant within your niche. Also know that reinvention can also come with pitfalls that may unhinge you from your core audience so choose your reinvention strategy wisely.

Nothing annoys me more than stories on celebrity’s comments on other celebrity news. Do I really care about Michael Lohan’s opinion on the Tiger Woods cheating scandal? No but I saw that he commented about it anyways. Yes, it’s sad that I know the name of Lindsey Lohan’s parents. Nobody really wants to see this grubby man’s face all over TMZ, Perez, Radar, etc., but he keeps popping up all over in a terrible attempt to reconcile with his daughter. So far his strategy has not worked. Sorry Michael, but if my dad ever did this to me I’d pretend he didn’t exist too. (Picture of him not included in this section…purposely.)

Lesson: Comment and share opinions on press releases that are in tune with your marketing goals. Be clear with your intentions and you will become well-known and respected by PR firms, readers, bloggers, and other commentators.

Who doesn’t love to read about a good scandal these days? But when the tides turn and the scandal happens to you, what would you do? Despite the whole Monica Lewinsky scandal, Bill Clinton is still considered to be one of America’s all time favorite presidents. How did he do it? Simple: He televised a carefully crafted statement of what he did, asked Americans to forgive his actions, and showed everyone that Hilary supported him 100%.

Lesson: Carefully choose the words to address the scandal and make sure your strategic partnerships will stand by your side during this time.

Before the massive cheating scandal, everyone wanted Tiger Woods to promote their product. Money from golf tourneys paled in comparison to the endorsements deals he pulled in. At his peak Woods earned over $100 million dollars a year from his endorsement deals and it is estimated nearly 90% of his income comes from endorsements. Tiger’s team strategically selected endorsements that fit his former squeaky clean image. Gatorade? Nike? Gillette? Yes. Online gambling website? No.

It’s said that Tiger instantly lost over 30% of his endorsement revenue after the scandal broke. Yikes, that’s got to hurt!

Lesson: Network and partner yourself with other like-minded firms and promote like crazy. Also re-evaluate partnerships. Ask, “Does this partnership remain strategically significant to my brand and overall goals?“

Angelina Jolie is modern day’s Mother Theresa. The UN really hit PR gold when they asked Jolie to become one of their prestigious ambassadors. Nobody ever talks about her pre-Maddox days when she was married to Billy Bob Thornton and wore a drop of his blood around her neck or that she used to cut herself and was slightly manic depressive at times. Nope! Instead she’s really turned her life around and is giving back and shining light on those who are less fortunate and desperately need help. As a result, she is one of Hollywood’s top-paid actresses.

Lesson: Find a charity or opportunity to give back and share with all your fans and readers via press release, website, and share why you are involved in these programs. People like spending money with companies who do good deeds.

Hello J.Lo! Jenny from the block markets herself as the ultimate entertainer: singer, actress, dancer, clothing designer, restaurant owner, co-producer, the list goes on and on. Sure, her notoriety has died down a bit, but she’s still around making money “entertaining” the masses. How many girls from “In Living Color,” do you know ever reached the height of J.Lo’s success? Sorry, but the judge, Cari Ann, from Dancing With The Stars doesn’t even come close. In an uncertain economy we need to show everyone that we don’t play just one note on the keyboard.

Lesson: Be flexible and offer a whole array of untapped talent or skill your employer could use to further the business. More than likely you will be the one to get/keep the job.

About the Author: Esther LaVielle is a Senior Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group.

http://www.surveyanalytics.com

Webinar Presentation
Thursday August 26^th, 2010
9:00am PST

Ever thought about using Conjoint Analysis as part of your research strategy?

Your customers are constantly making trade-offs when making purchase decisions between you and your competitors. Traditional research questions, such as ranking features and asking pricing sensitivity questions are valuable tools, but often leave you wondering which features are really important and how you should price vs. real competition. So how can you simulate a real-world purchase decision before you go to market?

Conjoint Analysis is a powerful and often under-utilized marketing research tool that can provide powerful insight into how your customers actually think. The resulting information can be used to prioritize features, develop pricing strategies, and estimate market share… all before you develop your product or spend valuable marketing dollars.

Join Survey Analytics and Planning Innovations for this one-hour webinar on how to effectively use Conjoint Analysis in the innovation process to prioritize needs, explore pricing options, and validate your product and service concepts.

We’ll answer:

1) What is Conjoint Analysis and how does it work to simulate real world trade-off decisions?

2) How can you develop Conjoint Studies that provide guidance in innovation planning?

3) How can Conjoint Studies help you predict potential market share for new product concepts?

This webinar will answer these questions and more as well as provide a forum to discuss specific challenges.

Click Here To Sign Up: https://www2.gotomeeting.com/register/447044739

About the Presenters:

Dorian Simpson founded Planning Innovations in 2002 to help technology-driven companies launch successful products and services through focused innovation management and planning. He has significant experience in both engineering and marketing to help build the bridge between these two critical innovation functions.

http://www.planninginnovations.com

Esther LaVielle is a Senior Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group.

http://www.surveyanalytics.com

OK – This is a bold prediction, but I think I can make it safely – the iPad will change the Field Survey business. I recently penned my thoughts on Research Magazine.

Here is my synopsis:

• Field Surveys / Mall Intercept is needed – 75% of all purchasing decisions are made in-store
• They are expensive/low margin business – so any gain in technology will add to the bottom-line.
• iPad – Its sexy, its cool – Its connected
• Throw away the paper-clip – get an iPad and run a survey on that!

Here is a link to the full article:

http://www.research-live.com/comment/will-the-ipad-kill-the-paper-survey?/4003283.article

If you want to take the Survey Analytics iPad app for a drive go here:

http://www.surveyanalytics.com/field-surveys/index.html

Webinar Presentation
Thursday July 22^nd, 2010
9:00am PST

Ever thought about using Conjoint Analysis as part of your research strategy?

Your customers are constantly making trade-offs when making purchase decisions between you and your competitors. Traditional research questions, such as ranking features and asking pricing sensitivity questions are valuable tools, but often leave you wondering which features are really important and how you should price vs. real competition. So how can you simulate a real-world purchase decision before you go to market?

Conjoint Analysis is a powerful and often under-utilized marketing research tool that can provide powerful insight into how your customers actually think. The resulting information can be used to prioritize features, develop pricing strategies, and estimate market share… all before you develop your product or spend valuable marketing dollars.

Join Survey Analytics and Planning Innovations for this one-hour webinar on how to effectively use Conjoint Analysis in the innovation process to prioritize needs, explore pricing options, and validate your product and service concepts.

We’ll answer:

1) What is Conjoint Analysis and how does it work to simulate real world trade-off decisions?

2) How can you develop Conjoint Studies that provide guidance in innovation planning?

3) How can Conjoint Studies help you predict potential market share for new product concepts?

This webinar will answer these questions and more as well as provide a forum to discuss specific challenges.

Click Here To Sign Up: https://www2.gotomeeting.com/register/447044739

About the Presenters:

Dorian Simpson founded Planning Innovations in 2002 to help technology-driven companies launch successful products and services through focused innovation management and planning. He has significant experience in both engineering and marketing to help build the bridge between these two critical innovation functions.

http://www.planninginnovations.com

Esther LaVielle is a Senior Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group.

http://www.surveyanalytics.com

Not I would argue that this is a “feature enhancement” – but we’ve made it easier for users to switch between surveys as they are navigating screens.

This upgrade is being rolled out and you should see it in your account over the next couple of weeks.

Screenshot below.