Author Archives: jessicaprz

If you’re an existing Survey Analytics client, we know how much our services are beneficial to you. A lot of the benefit comes from the exceptional products we have, and continued additional products; especially when you can find all of the solutions you need for market research from one company, Survey Analytics / QuestionPro, AND by working with the your designated representative of your account for all products you choose to use.

With panel recruitment added to SurveyPocket, you’re now given the ability to integrate your existing Survey Analytics panel within your offline surveys. If you use panels, you know how important and essential panel recruitment is.

SurveyPocket 3.6 is coming soon! Stay tuned to hear more of the exciting additions Survey Analytics and SurveyPocket continues to add. Let us know your feedback: what are your visions of perfection when it comes to market research? We’ve already defined the need in Survey Analytics for mobilizing our products.

Another benefit, you can try it all out for free and be your own judge. If you don’t already have a Survey Analytics account, sign up here: surveyanalytics.com Once you’ve done this, try out our iPad app SurveyPocket by finding it in the App Store  and see the efficiency you can add to your market research by using both the web interface and a mobile interface.

A big thank you to those of you who have used SurveyPocket and have experienced the exciting growth of the application!

As SurveyPocket has evolved, we have almost completely supported every question type for your surveys in your  SurveyAnalytics account, while offline. We’ve had a lot of fun implementing the functionality of SurveyPocket and some of the new features we’ve added are blowing minds!

Check it out:

• SurveyPocket runs on, not only, the iPad, but as well as the iTouch and iPod
• We’ve added multi-lingual support for your surveys
• We’re recording the geo-location associated with where the surveys will be administered
• Our user interface has become smooth like butta’… we also offer the choice of themes
• Record any audio, video, or photo in a survey

I don’t want to go through every great addition. You’ll have to check it out for yourself.

1. Try a free account on SurveyAnalytics.com,
2. create your survey,
3. download SurveyPocket from the App store, and
4. synchronize your surveys from your SurveyAnalytics account to the SurveyPocket application

Play around with the application and see for yourself. If you have a brilliant idea for SurveyPocket’s growth, please comment here or visit http://surveypocket.ideascale.com/

As SurveyPocket increases its capabilities, the feedback we’re receiving from our potential and existing customers has been plenty of relief and excitement. SurveyPocket continues to lessen the amount of manual work that has typically been the case in administering surveys.

So, what’s the latest buzz about SurveyPocket? Well, for one, we have spread the application’s capacity to perform multilingual support. Research projects are increasingly conducted across geographic regions, thereby requiring that surveys be available to respondents in multiple languages. By adding multilingual support, we have given surveyors the ability to spread surveys worldwide/language-wide, which in turn, opens up the audience of survey administration and data collection.  Find out HERE how to set up the use of multilingual support.

With this trend we, of course, wanted to add geo-location data collection. There are many benefits to adding geo-location support to SurveyPocket. Tracking the location of where a survey is being administered (via using your internet connection when syncing SurveyPocket with you Survey Analytics account), that location is then saved per survey in your data reports.

Based on the cases when collecting survey data from more respondents (multilingual) and collecting the geolocation the survey was administered, we give the advantage of viewing customized reports and viewing statistics that are more accurate. Look forward to more of our upcoming advances.

The times are changing. We’re seeing more and more mobile applications developed to either create a business or expand a business. This doesn’t mean that mobile applications will completely remove the previous processes of market research, just a way to progress with the wave of technology.

Survey Analytics is a company proud to be on the bleeding edge of technology. We have worked heavily on creating a mobile platform solution for each service that Survey Analytics provides. Not only have we developed applications for each service, we’ve also developed our applications on multiple platforms: Android, Blackberry, iOS devices.

The feedback we’ve received from our existing and new customers has been extreme excitement to use our tools! Researchers who use our tools are thankful to have the ease of accessing their panels and sharing. As a snippet of what we have been working on, check out the application SurveySwipe. This application now connects users to their online MicroPanel account. Another great application is SurveyPocket. This application now connects users to their Survey Analytics account to access their surveys, whether offline or online.

As we continue development, expect to see a continuation of evolution in our applications as well as some applications soon to come (Shhh…).

Mobile research is the next greatest thing, the subject with the most buzz.  It’s also a subject with more than its share of confusion.

The new mobile capabilities are being created with new device technologies, new access technologies and new applications and services. These technology enablers are increasing competition and providing more choice for the mobile business customer, providing comprehensive data on the mobile consumer.

Qualitative research has always been, and will always be, to get to the truth of what consumers are thinking and doing.  It’s not about innovating or adopting a technology, it’s about using better methods to capture the consumer moment. If your participants are recording their experiences as they happen, this allows for unfiltered responses of survey participants. With a smart phone or other mobile multimedia-capturing device, there’s nothing to forget and no room for interpretation.

Give consumers the flexibility to participate on their terms, when, where and how they prefer, the quality of the data is quantitatively better.  Lots of tools can be integrated to deliver superior results. Giving ourselves flexibility in methodology is essential to making that happen.

People have been discovering ways to take advantage of recording tools to capture multimedia in a survey for later review. As SurveyPocket has evolved, we understand the importance of multimedia incorporation in market research. SurveyPocket has gone beyond existing traditional survey administration. Not only does the application run on your mobile device; it also allows for surveys to be administered while there is no internet connection.

So, of course, keeping with our trend of ingenuity, we now offer offline capabilities to record multimedia. Recording Audio, Photos, and Video is now flawlessly integrated in SurveyPocket.

What are the benefits for a surveyor you ask? For one, it has been proven that the combination of audio and visual stimulus increases retention. Also, electronic recording requires little attention during the interview, as there are no tapes to change, no additional equipment to set up and no distraction during the interview.  Feedback from respondents and interviewers indicates that most people forget about digital recording when the microphone is internal, once the interview gets underway.

Once a survey has been administered, the survey answers can later be reviewed; pausing to understand the question or pause at unnatural places while inventing an answer. Some key metrics to look at when considering using multimedia in your survey include:

• Diary keeping keeping: More effective than traditional paper and pencil
• Time critical applications:  Quick feedback on time sensitive issues (e.g. for audience research)
• Proliferation of channels mean the consumers have a huge range of ways in which they can “touch” a brand
• Need to get a good understanding of which channels and which messages are most effective
• Need to capture the full range of ways in which consumers come into contact with a brand
• Need to get the information quickly and efficiently so can change direction if necessary – rather than relying on recall often well after the event on recall often well after the event

Brand exposure: 

• Which brand / where / take picture

Brand perception:

• Relationship with brand as if it were a person
• Whether contact with brand changed perception
• Data tracked in real time to see impact of messages tracked in real time

Give the SurveyPocket application a try and enjoy the intuitive, highly revolutionary application that is advancing the way market research is executed! 

Being someone who loves taking advantage of technology and also caring about the environment, I was pleased when Apple released the iPad Environmental Report. I always wonder what the environmental impact of my gadgets have. Are they better or worse on the environment? Can we recycle more parts of electronics or is it better to use pen, pencils, paper, …? To summarize what iPad’s carbon emissions is in comparison to paper books, the equation breaks down to:

• 1 iPad = 17.4 physical paper books
• 1 iPad = infinite paper, pens, pencils, …

In market research, by using an iPad to administer surveys, there is an obvious reduction of resources. An important purpose the majority of companies share, is to show the necessity of environmental protection. We’re seeing many companies making use of mobile device applications and saving the resources that were once used by these companies.

The iPad is free of BFRs, BFR, arsenic, and mercury, which basically means brominated flame retardants -> *“have known toxic properties, are highly resistant to degradation in the environment and are able to bioaccumulate (build up in animals and humans).” In addition, the iPad is *“highly recyclable,” and has a PVC-free system, and this just means it’s free of polyvinyl chloride, a chlorinated plastic that *“presents environmental problems and human health concerns throughout its lifecycle,”.

Hopefully, this will help you appreciate that Apple has done its part  to make the iPad environmentally friendly.

*Greenpeace

Do you remember back in the day when Pee-Wee Herman would get a “secret word” from Conky? In the 80′s, Conky was a masterpiece of technology and Pee-Wee was a tech-savvy guy, surrounded by cool gadgets and gizmos. Turns out, Pee-Wee’s still showing off his love of technology, and he still hangs with his old crew. These days, Conky still gives a “secret word” each day, but now he’s sending it to Pee-Wee’s iPad! **SCREAM**

The way that we’ve come to know how surveys are created, administered, and reporting can be broken down into a few very basic steps. Let’s break these steps down and compare this OLD process to a TECHNOLOGICALLY ADVANCED process:

1) Create A Survey For A Research Purpose

SCENARIO: Let’s say a company wants to do research. Well, first thing that needs to be done is figuring out the questions. All right, questions figured out.

OLD: Ok, so we know the questions we want to ask. Now we’ll go ahead and enter each question into a document. That’s easy enough.

NEW: Hey, what’s this? Survey Analytics is survey software that let’s me create surveys online? Nice! I could take the opportunity to share all of the rockin’ abilities Survey Analytics gives us, but if you don’t know, then get on it & check out the website!

2) Field Researchers Collect Survey Data

SCENARIO: Researchers are set up and sent off to collect survey data.

OLD: Equipped with a clipboard, a short pencil, and a stack of paper, the researcher is set to go. Respondent #1 is approached and the survey begins. Each answer is written down as fast as a person can write. Oh, look – people are passing by while the surveyor is writing down the answers. Goodbye potential respondents, hello cramping hands.

NEW: Oh, SurveyPocket, how I love thee! Since surveys were created online using Survey Analytics, I can synchronize SurveyPocket on my iPad with my Survey Analytics account and my surveys magically appear on my iPad! On SurveyPocket, just hop on an internet connection, press “Synchronize”, and voila! All of my surveys are now on my iPad. Worried about no internet connection? Well, that’s where SurveyPocket has leapt ahead in innovation. After synchronizing with your online account when connected to the internet,  SurveyPocket can be taken fully offline and surveys can be administered.

3) These Recorded Answers Are Then Manually Transposed, 1-by-1, To Create A Report

SCENARIO: It’s time to enter data into the main system so that we can get reports generated.

OLD: Survey #1: question 1 transposed, question 2 transposed, … now to Survey #2… Wait – I have 3500 surveys to transpose?! Hope I don’t *lose* some data along the way!

NEW: Internet + The “Synchronize” button on SurveyPocket. All data uploaded to your SurveyAnalytics account. Phew… that was hard work!

4) Reports Complete

SCENARIO: All of the data has made it’s way to being analyzed for reporting.

OLD: Now to go through all of the data and find some patterns, calculate some percentages, and whatever else needs to be done.

NEW: One sec… looking at the reporting section on Survey Analytics to see the results and report.