Wednesday, December 13, 2017

Surprising 2017 Holiday Shopping Trends & Consumer Insights


The holiday shopping season is here and deals are bombarding our personal emails and social media. Why is that? Because the shopping experience starts online. People are more comfortable doing research and purchasing online products and services than ever before.

This great infographic from Invesp showcases the 2017 US holiday shopping trends and statistics. Even though people are not spending more money than last year, where they are spending their money matters. Online shopping is the preferred method with Amazon leading the way. US retail e-commerce sales are expected to increase by 16.6% during the 2017 holiday season compared to 2016 and E-commerce's share of total retail sales during the 2017 US holiday shopping season is estimated to reach a record 11.5%.


US Holiday Shopping Statistics and Trends
Infographic by- Invesp Conversion Optimization Services





Monday, November 27, 2017

HubSpot Integration Now Available on SurveyAnalytics

Are you a SurveyAnalytics customer currently using HubSpot to manage site traffic or various email campaigns? SurveyAnalytics now offers HubSpot integration options which will allow you to connect and manage survey results associated with your contacts database.  Tie marketing campaigns with feedback surveys to increase engagement opportunities while collecting insights for marketing and sales, and create a consistent interface between your SurveyAnalytics survey data and your Hubspot contact. The data collected via a SurveyAnalytics survey can then be used to create new contacts or update existing contacts in Hubspot in real time.
To connect to Hubspot via SurveyAnalytics:
Go to Hubspot under the Integrations tab.
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You’ll need to enter your Hubspot API key in order to authenticate.Survey Software Help Image
To know how to get your Hubspot API key click here

Integration Type

SurveyAnalytics supports two types of integration with Hubspot:
  1. Create Contact: This allows you to create a new contact in Hubspot
  2. Update Contact: This allows you to update an existing contact in Hubspot
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In case of the “Update Contact” integration, you’ll need to pass the Hubspot contact_id as custom1.
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Question Mapping

Once the integration type is selected, you can map each question in your survey to corresponding contact properties in Hubspot.
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Once the mapping is saved, the survey is connected to your Hubspot account. For each new response collected, data will be pushed to Hubspot in real time.

Tuesday, November 21, 2017

Why Online Reviews Matter To Consumers



Yelp Factor on Biteable.


Ever heard of the Yelp Factor? As our society continues to evolve into a social economy, more people are turning online to read reviews and ratings of products and services. Stats show prospects will proceed forward to a company's website if they read at least three acceptable reviews. This tells us the voice and influence of a consumer have more sway than the product itself.

Check out the fun video above to learn more interesting stats about the Yelp Factor and ask yourself, "Does my company care about its company perception? How does it manage a different variety of feedback and engage with strong opinions?"

Sound off in the comments. We would love to hear from you!


Saturday, April 29, 2017

Why Market Research has been dominating Global trade talks

Consider the agenda of any International Trade talk and one of the key agendas of discussion is “feasibility study”, which is basically a fancy word for Market Research!

Yes, market research, the concept your business may have dabbled with for months, perhaps years and chose to procrastinate out of “monetary feasibility”, is actually used to understand and study the feasibility of a business venture itself! Procrastinating or ignoring a feasibility study out of lack of feasibility is a paradox – You cannot venture or understand your business’s full capacity to sell without the right market research study.

At a time when the World is already going through several uncertainties – Brexit, a new election is the US, unpredictable oil prices and the possibility of another Global economic slowdown – Trade leaders understand that the only way to know for sure is to be unsure first and study!
Consumer research, market insights through data analysis, and customer behavioural shifts being some of the primary focal points.

Often businesses, especially local, tend to feel that they are insulated from factors happening elsewhere and possibly so. However, during the 2008 economic meltdown, the businesses that suffered the most were small and medium in size and revenue and during India’s demonetization drive of 2016, which drew the World's attention almost overnight, then too it was the same group of businesses that suffered the most.


The lessons of the past teach us how to be prepared for the future. So what will you do? Be blind folded and make business decisions based on speculation and guesses or start conducting your own study for free? 

Wednesday, April 26, 2017

The State of Market Research Analytics - 2017

Not to hype what is already a hype but let's be honest - 2016 was an amazing year for market researc analytics! Atleast for Survey Analytics users.

We created a Tableau and Caspio integration, our offline data capture mobile app now displays realtime analytics in offline mode and our NPS focused customer insights dashboard saw several leaps and bounds in comparative and location based analytics including a robust heat map!

But the world outside Survey Analytics has also been converging on this trend. Business across all spectrum are moving from data collection to rapid data analytics.

Here are 3 trends that will primarily define and structure the state of market research analytics in 2017 :

1. Moving from customer centric to customer experience centric

Every business in a sense is customer centric. Only a doomed business does not value its own customers and not focus on making product/service purchases more convenient. But in a highly competitive and dense market as today's, businesses are realizing, often the hard way, that post-purchase customer experience is far more valuable than just a customer centric approach that makes the purchasing process easier. Businesses are now ready to boost their engines and investments in the direction of customer experience analytics that provide them deep insights into brand recommendation , organic promotions and customer retention.

2. Offline technology will become more popular

As businesses venture into developing markets with limited internet coverage, they will be investing more in mobile apps and systems that can project analysis reports even in offline mode, much like our very own Survey Pocket app! Moreover, even in developed nations, power outages in small towns and cities can prove to be costly when internet reliability for data capture and analysis is centre stage.

3. Real-time will continue to be the real key

When it comes to business, no one likes to wait! Especially for analytics and reporting. One of the key reasons for the success of Survey Analytics and its wide usage across the Globe has always been the early implementation of real-time survey analysis and reporting. This trend will continue and grow as more and more businesses re-affirm to themselves that time is indeed money!  
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