Thursday, June 14, 2018

New Feature! SMS Surveys and 2-Factor Authentication from SurveyAnalytics Communities

Over 5 billion people around the world own a mobile device/smartphone. Due to such a high number, using SMS text messaging for survey invites and 2-Factor Authentication via text message are key features for a community platform. These will improve the security of your community and also skyrocket both open and response rates.
An SMS survey invite is a seamless way to send an invite to your members in order to better gather valuable feedback from your members, improve your product or service, and ultimately grow your business or organization. Partner this feature with the ability to set up 2-Factor Authentication, it’s the best move you can make to not only ensure your members are legitimate but also improve response rates.  Let’s take a deeper dive into both of these features.

2-Factor Authentication

2-Factor Authentication
Two-factor authentication is a security feature to make sure the appropriate member is in your community and completing the surveys. No more questioning if your members are who they say they are.  When joining the community, new members have the opportunity to input their mobile number in the signup form and receive a text message with a unique code. After inputting this code, their number is linked, and they are a verified member. This is an alternative method to the double opt-in email.
The main reasons for using 2-Factor Authentication are:
  • Improves the security of your community.
  • Reassurance that the member signing up is who they claim to be.
  • Increases the number of valid members of your community.

SMS Survey Invites

Once your members have given permission to participate, they are now ready to receive your survey link on their mobile device via SMS text message.  The platform allows you to send out surveys you create from scratch or pulled from our extensive library of questions. After opting into receiving SMS surveys, here are some benefits of using an SMS survey over sending by email.
At a high level here at the benefits of using SMS survey invites:
  • Have an open rate of 98%, and a 45% response rate
  • Higher views over sending an invite via email
  • Are great for getting a response to quantitative data collection methods
Here’s a deeper look at the benefits of using these features. 

Higher Open and Completion Rates

Think about the last time you received a text message and did not open it.  Now think about the last time you saw an email in your inbox and did not click on it.  This is one of the reasons surveys sent through SMS have an open rate of 98%, and response rate of  45%! In comparison, surveys sent via email have a 15% and 30%, respectively. Capture your audience’s attention immediately with a consistent, user-friendly mobile site experience, engage with members while they are on the go, and capture feedback quickly.

Overcome the Dreaded Inbox Black Hole

When a survey is sent via email, many issues could happen with your survey invitation.  From ending up in spam filters, accidentally being deleted, or buried among dozens of emails received that day.  I’m sure most of those things have even happened with you! With SMS surveys, members are more likely to view the message multiple times and complete at a time that works for them.  
Want more info? Contact us today to learn more and start using these features!
SurveyAnalytics Communities is a purpose-built community insights panel solution. Our feature-rich toolset is at your disposal to help you create engaged communities, collect real-time customer insights, and positively impact your business. Learn more and contact us today. 

Tuesday, June 12, 2018

QuestionPro Acquires Culture Management Tool WorkXO

Today, we wanted to share some incredibly special news with you that is a milestone for us at  SurveyAnalytics and QuestionPro.
We are happy to announce that  WorkXO has become a wholly owned subsidiary of QuestionPro.
WorkXO, founded in 2015, created a revolutionary model for measuring workplace culture, a powerful proprietary technology for analyzing it, and a proven methodology for ensuring organizations get and stay intentional about managing it. Clients like T-Mobile, Cisco, NBC Universal, Security First Bank, and Southern Dental Alliance use WorkXO’s first-of-its-kind culture management platform – Workplace Genome® – to turn workplace culture into a competitive advantage.  
What does this mean for our customers? And how does culture management fit with online surveys and analytics? Let me answer all your questions in this post.

Why WorkXO? Why Now?

Since WorkXO’s beginning in 2015, they have used QuestionPro survey technology to power their culture measurement and analytics platform. The WorkXO team has been impressive in developing and perfecting a people-science around culture that is revolutionary. This, coupled with our scale of information capture from employees makes us the only global culture-analytics platform in the market today. We found we had a lot common and that our vision the same – Being fully committed to developing data-rich workforce solutions that drive action and results.
Our collective mission has become: “Enabling organizations to manage workforce experience (WX, aka EX) and the culture that drives it just as we do any other really important operating system in our business.”

What does this mean for QuestionPro customers?

We know our customers use QuestionPro in many inventive and creative ways, so this a great opportunity for customers who have not explored Workforce or WorkXO to think about workplace analytics, employee surveys, and how culture can be a functional operating system that can be tracked, quantified, and measured over time.
Customers with the Workforce license will continue to have access to Workforce’s suite of workforce analytics solutions – including 360 employee feedback surveys, Pulse mobile surveys, and more – can look forward to opportunities to effectively incorporate WorkXO’s culture management solutions to address workforce experience (WX, aka EX). Charlie Judy, the founder of WorkXO,  will serve as president of QuestionPro’s Workforce business. “This collaboration will give us the ability to create enhanced functionality, invest in a more dynamic product and go even deeper in developing our powerful algorithms,” says Charlie. “We strongly believe this partnership will bring tremendous value to all of our customers.”

What’s next for Workforce Technology?

Our predictions about the next generation of people analytics are simple – We feel strongly that culture should and will be at the heart of the next wave of workforce technology. In taking that next step, we are excited and honored to work with Charlie and his team to scale WorkXO to the broader market while having him lead the way in a new chapter in our QuestionPro Workforce platform.
Cheers to a new chapter for QuestionPro Workforce and the future of workforce technology!

Tuesday, June 5, 2018

The Importance of Meeting Survey Respondents In Their Natural Habitat


It's so easy to hide behind screens these days. As market researchers, we can buy sample or tap into a list of respondents and email blast them to take a survey without really knowing who these people are. What do we lose when we are unable to connect with real people? As a market researcher who has run many field projects in my time, I can tell you:


  • You lose the humanization of their responses. Facial expressions, voice, tone, and body language. That is all lost. Unless you are recording the person as they take the survey, you miss many queues that can potentially answer why they responded in that fashion.
  • You are missing out on immediate and in-the-moment reactions. Companies who send feedback surveys even hours after the experience may miss out on capturing a true response. Depending on respondent recollection is risky and can skew the data to be vaguer the longer the time between survey and experience.
  • You are not where your respondents are, so how can you claim to truly know them? The craving for authentic experiences is higher than ever before. If you want to really know how people feel about your tools or services, meeting them in their natural habitat works well. Authenticity breed authenticity. This applies to market research as well.

What now - How can we connect with our respondents in real life?

  • Find where they physically are and make your presence known. Train a team of friendly data collectors who love engaging with the prospective respondents to gather responses while they are in the middle of an experience. If you are looking to target folks who frequently travel for work, the best place is to be at the airport. Offer them a free cup of coffee in exchange for their feedback on how to make their flying experience better. 
  • Use better technology to gather data and analyze data quicker. Ditch the pen and paper and use offline survey tools that only require an iPad to run and collect surveys. The best part of ditching the paper and pen - not having to input the data afterward! You just have to sync it where reliable wifi is available. As someone who used to spend late evenings or early mornings putting results into a spreadsheet by hand, it can take HOURS of work. Who wants to spend time looking at responses and trying to figure out different handwriting? Not me! Cutting this time out and being able to deliver results faster and more accurately is the greatest benefit of going tech in the field.
  • Make it simple and fun for respondents and the field team. Nobody in the field wants to struggle with forcing respondents to take a long and complicated surveys. Keep it simple and quick by boiling done the key objectives that survey must answer. Making it fun for the respondent and field team is all about the point of engagement. Switch up the locations, allow field teams to walk around in certain areas, and get them to share feedback on what works, what doesn't, and how to change things up the next day. You can also think about adding incentives to attract respondents. If you are at a music festival, you can offer free bottled water in exchange for taking a quick survey. 



Friday, May 11, 2018

New Feature Enhancement! Individual Response Download

While drawing research conclusions, an expert researcher always looks into the details, beyond just the aggregate of responses collected. Almost every survey has some anomalies in responses and often, these anatomies lead us towards analyzing a trend that may have been previously ignored. This is where deep-diving into individual response data plays a critical role for a researcher as they draw insights from their surveys.
SurveyAnalytics now enables a researcher to evaluate each of the obtained responses with the “Individual Response Download” option. This feature facilitates downloading, editing or deleting of responses collected by each and every respondent. Details about the respondent’s source, IP address, timestamp, the time taken to complete the survey and other such information can be retrieved from the Response ID.
A ‘Response Viewer’ is a dashboard where real-time information from the respondents is reflected. This is where each and every response, individually, can be viewed, edited, downloaded or deleted. A researcher can also send emails to individuals, print each response and also gain access to individual Spotlight reports.
To view, edit, download or delete individual responses:
  • Login to the SurveyAnalytics account >> Surveys >> Manage Data >> Responses
login-surveys for individual response download
  • To view a specific response, click on the hyperlink associated with a specific Response ID (as highlighted in the image above). This will open a popup which contains the information of the individual response.
  • The default response appears in the Individual Report tab while the response can be edited from the Edit Response tab.
  • After making the changes from the Edit Response tab, click on the Update Changes option. But, it is important to edit the responses only when the respondents are aware of the changes and not otherwise and only one question can be edited at a time.
  • The tab for Spotlight Report will produce respondent’s answer options compared to the other available options.
popup-individual response
  • There are four export/download options available: PDF, Excel, Email, and Print.
PDF download
excel download

Thursday, May 10, 2018

As Seen at Nike, Surveys Can Trigger Huge Changes in The Workplace


Can a survey start a revolution? According to the women working for Nike, the answer is yes. Angry with the heavy bro-culture, largely ignored harassment experiences, and limited opportunities in management and executive positions, the women of Nike banded together to create a survey and collect data on its toxic work environment. The survey results were given to both Nike's board members and to outside media sources. The data presented prompted immediate internal investigations, changes to human resource procedures, and ultimately, a removal of over ten male executives. 

Although this was an informal survey, the impact is still sending ripples through the company. Why? Because these women perfectly executed the fundamentals of survey design and structure including:


  • Defining the main goal of the survey - The goal of women of Nike was to collect qualitative and quantitative data order to force the organization to institute change and improve the quality of work-life for women in the workplace.

  • Planning how to apply the survey data - Acting swiftly, the informal employee survey was shared across many employees and highlighted significant differences between male and female treatment in the workplace. The anonymous survey highlighted areas of human resource and management failures, as well as specific scenarios and experiences that validated overall workplace discontentment to be used by multiple media outlets. 

  • Foreseeing decisions to be made as a result of the survey data - Most survey reports have a conclusion page which includes recommendations or next steps. Although I have not seen the results, I am 100% sure the report included a list of demands and notification of who else has access to these results, which triggered the internal investigation and firings of the executives.
As the Nike story continues to unfold, it is important to remember the great power that surveys can offer in the workplace. Anecdotal experiences are validated through surveys. It uncovers answers and evokes important discussions that impact every employee. It also gives decision makers a baseline of objective and unbiased information to make critical business decisions that will impact their brand and organization from the inside out.