We are taking a moment today to highlight a customer and how they are using SurveyPocket to collect data and taking action from these new insights driving the business forward. Cedar Fair Entertainment Company, a leader in amusement parks, water parks and active entertainment manages more than 12 of the most visited Amusement parks in the United States. Some of their parks throughout the United States include Cedar Point which is labeled as The Best Amusement Park in the World, Kings Island and California's Great America. Growing year over year and setting ongoing record attendance numbers makes Cedar Fair an inspiration and leader in the Entertainment business. This year if you and your family are visiting the parks someone may come up and ask your opinion with an iPad in hand. Over the last year Cedar Fair has replaced its old paper driven survey and data collection processes with SurveyPocket running on iPads at all of its parks.
Mike Lott from Cedar Fair had this to say:
"SurveyPocket has really simplified the process. The iPads work great, and the interviewers seem to like them. I'd been looking to do something like this for a while. We had a whole new executive team come on board and it was an opportunity to do everything the way we had always wanted to do it."
“Some of the interviewers who did paper surveys with us last year said a lot of the guests don’t seem as intimidated when they see someone with an iPad coming toward them than they do when they see someone with a clipboard coming toward them," said Lott.
Lott Also Added:
“We used to have to hand-do monthly reports for all of the parks. That’s all gone away now. This year we set up dashboard accounts so a select group at each park has access so they can log on and see the reporting for their park. Everyone can access their own data; they can run their own cross-tabs. It works really well for us. The feedback from the park marketing directors has been really positive.”
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Director of Marketing