Wednesday, December 27, 2017

Fighting Trolls And Fake Responses Through Validation Insights

Federal Communication Commission Commissioner Jessica Rosenworcel addresses protesters 

In the age of trolls and bots hijacking the internet, data scientists, market researchers, and insights managers are more important than ever. It's our job to report unbiased feedback and observations. It's our superpower and personal joy to identify fake or biased responses and offer true insights for decision makers and the everyday person. One of our proudest moments of 2017 is being a part of a major net neutrality story. 

On December 14th, 2017, Forbes and other news outlets broke a net neutrality story that "Millions Of Pro-Repeal Comments Likely Used Stolen Identities."  Survey Analytics and QuestionPro, alongside  Startup Policy Labhelped identify stolen identities - 88% of the Pro Repeal comments on the FCC page were stolen identities.

The study found that many of the 23 million comments posted to the FCC site were likely submitted by bots or other non-human sources. According to Jeff Kao, Data Scientist at Metis & co-author of the study, 16 percent of the responses his team received from the commenter email addresses suggested that the Net neutrality comments were submitted without permission. 

The study highlights these key findings:

1. One pro-repeal spam campaign used mail-merge to disguise 1.3 million comments as unique grassroots submissions.

2. There were likely multiple other campaigns aimed at injecting what may total several million pro-repeal comments into the system.

3. It’s highly likely that more than 99% of the truly unique comments³ were in favor of keeping net neutrality.

A bar graph shows the number of survey respondents who say they didn't submit a comment filed under their name, with faked pro-repeal comments in red and pro-net neutrality ones in green. (Credit: Jeff Kao/Startup Policy Lab)


Although the FCC stated they did not have the resources to validate comments, Kao and his team, using the Freedom to Information Act, were able to reach out directly with an emailed QuestionPro survey to 450,000 individuals who had supposedly submitted those comments. The validation survey findings were quite shocking.

“It seemed obvious that someone had cheated,” says Vivek Bhaskaran, founder of survey company QuestionPro, which helped design and conduct the study. “We were expecting the people who said, ‘No, that’s not my comment’ would be evenly distributed between pro-Net neutrality commenters and anti-Net neutrality commenters. When we looked at the data, it seemed obvious that one camp had clearly orchestrated a campaign” opposing Net neutrality.

Both Kao and Bhaskaran declined to speculate which entity or entities might be behind the fake comments.

In 2018, we expect the fight against bots and trolls using validation insights to rise. Companies looking to capture true insights will want to implement an iron-clad validation process to ensure responses and feedback are not manipulated by unknown entities. 


Wednesday, December 13, 2017

Surprising 2017 Holiday Shopping Trends & Consumer Insights


The holiday shopping season is here and deals are bombarding our personal emails and social media. Why is that? Because the shopping experience starts online. People are more comfortable doing research and purchasing online products and services than ever before.

This great infographic from Invesp showcases the 2017 US holiday shopping trends and statistics. Even though people are not spending more money than last year, where they are spending their money matters. Online shopping is the preferred method with Amazon leading the way. US retail e-commerce sales are expected to increase by 16.6% during the 2017 holiday season compared to 2016 and E-commerce's share of total retail sales during the 2017 US holiday shopping season is estimated to reach a record 11.5%.


US Holiday Shopping Statistics and Trends
Infographic by- Invesp Conversion Optimization Services





Monday, November 27, 2017

HubSpot Integration Now Available on SurveyAnalytics

Are you a SurveyAnalytics customer currently using HubSpot to manage site traffic or various email campaigns? SurveyAnalytics now offers HubSpot integration options which will allow you to connect and manage survey results associated with your contacts database.  Tie marketing campaigns with feedback surveys to increase engagement opportunities while collecting insights for marketing and sales, and create a consistent interface between your SurveyAnalytics survey data and your Hubspot contact. The data collected via a SurveyAnalytics survey can then be used to create new contacts or update existing contacts in Hubspot in real time.
To connect to Hubspot via SurveyAnalytics:
Go to Hubspot under the Integrations tab.
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You’ll need to enter your Hubspot API key in order to authenticate.Survey Software Help Image
To know how to get your Hubspot API key click here

Integration Type

SurveyAnalytics supports two types of integration with Hubspot:
  1. Create Contact: This allows you to create a new contact in Hubspot
  2. Update Contact: This allows you to update an existing contact in Hubspot
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In case of the “Update Contact” integration, you’ll need to pass the Hubspot contact_id as custom1.
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Question Mapping

Once the integration type is selected, you can map each question in your survey to corresponding contact properties in Hubspot.
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Once the mapping is saved, the survey is connected to your Hubspot account. For each new response collected, data will be pushed to Hubspot in real time.

Tuesday, November 21, 2017

Why Online Reviews Matter To Consumers



Yelp Factor on Biteable.


Ever heard of the Yelp Factor? As our society continues to evolve into a social economy, more people are turning online to read reviews and ratings of products and services. Stats show prospects will proceed forward to a company's website if they read at least three acceptable reviews. This tells us the voice and influence of a consumer have more sway than the product itself.

Check out the fun video above to learn more interesting stats about the Yelp Factor and ask yourself, "Does my company care about its company perception? How does it manage a different variety of feedback and engage with strong opinions?"

Sound off in the comments. We would love to hear from you!


Saturday, April 29, 2017

Why Market Research has been dominating Global trade talks

Consider the agenda of any International Trade talk and one of the key agendas of discussion is “feasibility study”, which is basically a fancy word for Market Research!

Yes, market research, the concept your business may have dabbled with for months, perhaps years and chose to procrastinate out of “monetary feasibility”, is actually used to understand and study the feasibility of a business venture itself! Procrastinating or ignoring a feasibility study out of lack of feasibility is a paradox – You cannot venture or understand your business’s full capacity to sell without the right market research study.

At a time when the World is already going through several uncertainties – Brexit, a new election is the US, unpredictable oil prices and the possibility of another Global economic slowdown – Trade leaders understand that the only way to know for sure is to be unsure first and study!
Consumer research, market insights through data analysis, and customer behavioural shifts being some of the primary focal points.

Often businesses, especially local, tend to feel that they are insulated from factors happening elsewhere and possibly so. However, during the 2008 economic meltdown, the businesses that suffered the most were small and medium in size and revenue and during India’s demonetization drive of 2016, which drew the World's attention almost overnight, then too it was the same group of businesses that suffered the most.


The lessons of the past teach us how to be prepared for the future. So what will you do? Be blind folded and make business decisions based on speculation and guesses or start conducting your own study for free? 
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