Tuesday, April 17, 2018

New Enhancement! Add Logos to Online Surveys


For any brand, across any industry, a logo is more than just a graphic – it is the symbol of the organization that plays a critical role in brand recall and messaging.
We at SurveyAnalyticsunderstand the significance of this consistent brand messaging, and this includes creating and sending surveys that are customized with the survey creator’s brand logo. After all, customer and consumer outreach efforts using surveys play an important role in informing respondents that your brand cares about their opinion and feedback.
An effective way to brand a survey is to embed an organization’s logo in it, which will unmistakably communicate to the respondents that a specific organization is conducting the survey.   

Steps to add a logo to a survey:

Step 1: Go to Edit >> Workspace

An “Add Logo” button will appear. Click on it.


Add Logo in Online Survey
Step 2: On clicking “Add Logo”, a popup will open. Upload or drag and drop the logo/image file.
Add Logo Popup
Step 3: After uploading the image, it will appear on the survey and is usually center-aligned.

Logo in a survey for branding
How to edit or remove this image?

Once the logo/image is inserted into the survey, it can be edited or removed. This can be done by clicking on the drop-down which will provide options to change the alignment or remove the image.
Edit logo in a survey

Friday, April 13, 2018

New Feature! Cross-Tabulation 3.0!

Do you often need to do comparative analysis with your survey results? We have introduced yet another feature to our already existing list of features in cross tabulation to make it even better.
The cross-tabulation tool allows you to measure the interaction between two questions (variables). The table will only show respondents that answered both of the questions, meaning the frequencies shown may differ from a standard frequency table. The cross-tab report will also show Pearson’s Chi-Square Statistics, which shows the level of correlation between the variables using the chi-square, p-value, and degrees of freedom.
Here is a preview of the new features added to the crosstab tool:
Step 1
Login »  Surveys »  Reports
Click on Cross-Tabulation under Advanced
cross tab 1
Step 2
Select a row question and a column question from the respective dropdowns.
The cross-tab table will be generated, along with Pearson’s Chi-Square Statistics and a Significant Cells for both questions.
SurveyAnalytics has opted cell comparison technique for highlighting the most significant cells i.e. SurveyAnalytics consider the effect of other variables on the variable we study and see if there is any change in the percentage derived. Method opted for the calculation is column/cell comparison technique.
The cell highlighting option will only work if our Chi-Square Test confirms that there is an association between parent variables.
The highlighted cell would signify that the shown percentage is most significant when compared to other observation(It need not highlight the cell with the highest percentage).
This test will only confirm the cell is most statistically significant i.e. it is not affected by other variables and the percentage has not occurred as result of random chance variation.
cross tab 2
You can also filter the data based on the following:
  • Responses to Questions
  • System Variables
cross tab 3
You can share the report using the sharing link.
cross tab 4
You can download the report in the following formats:
  • PDF
  • Excel
cross tab 5
The new crosstabs feature is available on Saturday, April 14, 2018.

Tuesday, April 10, 2018

Should We Worry About Hot Trends in Market Research for 2018?


A recent article from the American Marketing Association pinpointed nine trends in market research to look out for in 2018. The overall feedback from fellow researchers and marketers were mixed - a bit of excitement and fear of the unknown. How is this going to affect the work we do today? Are we going to see similar changes that hit our industry during the recession in the mid to late 2000s? As someone who was a market research manager and lived through the recession that wiped out many market research organizations, including the one I worked at, I completely understand the fear. It is hard to trust technology when you feel like it is gunning for your job. 

From my research and experience working with various customers, there are three specific trends that will revolutionize our industry:


1. Customer Experience (CX) Will Continue to Grow
With Amazon leading the way, more and more companies are giving customers a seat at the business table. I don’t see this changing anytime soon. Automation to deliver and gather feedback is incredibly popular, and a preset course of action allows organizations to handle experiences in the moment - far better than waiting for an email response weeks later. If you are an organization concerned about your customer’s experience and need better ways to be proactive, then it is time graduate from the standard survey for feedback and consider a CX solution. However, a solution is only as good as the team properly implementing it. CX solutions need smart folks with market research backgrounds to set up and drive results that are actionary in nature. This is your opportunity to specialize in this particular niche. 


2. Predictive Analysis Will Soon Become the Preferred Way To Efficiently Deliver Results
Automation will affect the market research industry. There’s no doubt about it. People who need data to review will need it quickly and in a simpler format than what is traditionally offered. 
Simple- Digestible - Actionable are three characteristics that predictive analysis must be in order to work. But who is going to be there to set this up and validate the results? This is the value that research analysts, data scientists, and market research managers can offer. The growth in popularity for predictive analysis is only going to make validation research more important in the future. 



3. Artificial Intelligence and Learning - More Passive, Less Creepy
As you can see in the recent Facebook privacy scandal, learning about people has been and will always be extremely important for businesses to better target their messaging for products and services. AI and other learning tools are already smart enough to know what websites I visit and that they use my Instagram feed to continue advertising to me. A bit creepy if you ask me, but this is the world we are headed towards. Recommendations when online shopping and Netflix viewing habits all culminate into getting a relative idea of who you are without asking you any direct questions.  As the world continues to demand customized experiences, organizations will continue to look for passive ways for businesses to interact with you through intelligent design and machine learning. The biggest area market researchers can influence the growth of AI and machine learning is setting best practices and standards for ethical data collection and storage. We are already seeing GDPR being enforced in the EU this coming May, and I believe this is going to eventually become a global issue that organizations like the American Marketing Association or Market Research Association could take on and be the voice of ethics when it comes to protecting every citizen's privacy.

After reading these, are you panicked or are you hopeful? For me, I’m hopeful because many of my colleagues and I were able to evolve and flourish after the last recession and technological overhaul in the market research industry. I strongly believe that will happen again, and I love the idea that market research has a future influencing much of the technology that will be implemented soon. There will always be a place for traditional market research methodologies, and who better than us to mix something old with something new? We all should be mindful and continue to grow and learn how to adapt with resiliency to the evolution of changing technology. Companies who are invested in new ways to gather insights will be even better off when you are able to embrace changes while adding your expertise to the mix. 

Monday, April 2, 2018

New Feature Alert: Workforce Employee Engagement Dashboard Filters

Data is only valuable when it is relevant and applicable to the person reviewing it. When it comes to implementing a successful employee engagement program, tracking the results requires multi-level management buy-in and long-term advocacy from the groups who must review the results.  If the department or regional sales manager cannot easily see data that apply to their particular team, then they will have no problem telling you this isn’t valuable and that it won’t help them build and retain better work teams in their future.
SurveyAnalytics' Workforce dashboard filter will allow Workforce administrators and various team managers to filter and review particular questions from the 360 survey. This will give the head administrator the ability to deliver data that is most relevant to the right folks that can benefit and use it for important team and executive decisions.
The Dashboard Filter offers real-time filtered data from the results collected from the employees. This data is based on the criteria selected by the Workforce administrator. The administrator will be those assigned to Workforce account which may include human resource managers, team or department managers, executives, internal market research analysts, and or outside consultants.
Administrators can use the dashboard filter tool on Workforce’s analytics tab to filter the data based on Employee Fields and/or Questions. After the filters have been applied, you may choose to download the filtered data after the selection has been made.
To set this up, log in to your Workforce portal, select the project name, and then go to Analytics >> Filters
Workforce Employee Portal - Dashboard
‘Filters’ will open a box of options for the administrator to select.
Under ‘Employee Fields’ you can select Role, Team, Location, Type, etc.
Under ‘Questions’ you can select the questions added in the survey.
These selections chosen will then be applied to the real-time workforce dashboard and can be downloaded for external delivery.
Workforce Employee Portal - Onboarding Survey
For more information on our employee engagement program, visit Workforce on our site and contact us here and we can walk you through best practices and tips to get your organization started today.

Tuesday, March 27, 2018

Site Maintenance Notification

We want to notify all customers that this Thursday, March 29th, 2018 PST from 9:30 PM to 10:30 PM, there will be a scheduled downtime for approximately one hour. SurveyAnalytics will be using this time to add more capacity to our infrastructure and speed up our overall service. To ensure uptime and stability of the platform, we are performing this upgrade on off-peak hours so that we can ensure a smooth transition.
During this maintenance window,  SurveyAnalytics and QuestionPro will be inaccessible for one hour. All operations around the platform, including automated delivery of scheduled emails and reports, will resume immediately after the maintenance window.
We appreciate your patience and understanding. As always, if you have questions or issues, please submit them at https://www.surveyanalytics.com/application/surveyanalytics/contact/index.html
For any immediate concerns please connect with us over Live Chat.