Tuesday, June 26, 2018

New Feature! Add/Embed Videos to Surveys With HTML5


In a survey, audio and video questions are added to make it communicative, creative and personalized. Video questions, in particular, have the capability to convey emotions to the respondents and make the survey interactive – making your survey more effective in capturing increased and complete survey responses through engagement.

For 21 years, Adobe Flash was the most significant tool for audio, video, animation and other graphics. But, in the past few years, it was constantly claimed that Flash was vulnerable to security issues which bring a significant amount of risk for computer users, has higher loading time, needs to be constantly updated, slows down websites and other similar drawbacks. Due to these shortcomings and with the change in IT and its consumerization, new open standards such as HTML5 have proven to be much more effective on mobile as well as desktop platforms – without a plugin. HTML5 also offers better security parameters, hardware access along with offline storage mediums.    

QuestionPro has updated to HTML5 as it is an effective tool that supports mobile and desktops and doesn’t slow down the process of taking the survey. Researchers and survey creators can add videos either from a medium such as YouTube or upload an MP4 video file that they may have and embed it into the survey.

How to add a video question into a QuestionPro survey?

1. Go to Edit -> Workspace

2. Click on the Settings link for the question

3. Go to the “Advanced” section -> There will be a video section



4. In this section, a survey creator can upload a video file.

Insert a custom video by the following the below-mentioned steps:

To include specific videos that they survey creator may have, he/she can choose the “Select from Library” option from the drop-down.

They can upload the video in this tab or select a previously uploaded video as well.

Webinar on Thursday June 26th, 2018 11:00 AM: Creating Your Workplace Culture Blueprint


Join us for a special webinar hosted by our new president of QuestionPro WorkForce, Charlie Judy, as he explores the topic of "Creating Your Workplace Culture BluePrint."

Date/Time: June 28th, 2018 at 11:00AM PST

Intuition, know-how, and a fortitude for DIY can go a long way when you’re rearranging your living room. But when you’re messing with something as dynamic and intricate as the human workplace, that stuff is nothing more than a recipe for disaster. Yet organizations embark on major culture remodeling efforts without blueprints all the time. In this engaging session:


  • We’ll explore what a blueprint for your culture and your world-of-work should and shouldn’t include.



  • We’ll consider tangible opportunities to thoughtfully draft your blueprint – based on data, analytics, and a deeper understanding of who you really are, how you really work today, and what’s going to drive your success tomorrow.




  • We’ll give you some tools for ensuring your internal teams stick to the blueprint while heightening visibility to it, assigning responsibility for it, and instilling accountability around it.


Sign up today and reserve your spot!

Monday, June 25, 2018

Data Shows Monday: Which States Have the Most Fast Food Joints


We decided to start something fun and new over on the SurveyAnalytics blog! We will feature a "Data Shows" news article each Monday. If it has the words "data shows"  or "survey shows" in the title and is an interesting read, we'll feature it.  We will share a few thoughts on what made the study interesting, what could have rounded out the survey, and any follow-up research ideas that should accompany the study.

The first inaugural "Data Shows" Monday goes to Datafiniti's recently published report on states with the most fast food eateries. With 1 in 4 Americans eating fast food at least 1 time per day, it's no secret that America loves conveniently available food that's quick and instantly satisfying. Datafiniti broke down the top fast food restaurants in the nation. The obvious leading the pack were Subway, McDonald's, Burger King, Taco Bell, and Pizza Hut. Next, they reviewed the number of fast food locations per 10,000 residents. Breaking up the country regionally, the central and south had 4.4 to 4.5 fast food restaurants per 10,000 residents compared to the West at 3.7, and the East at 2.5.


Of the states that had the most fast food restaurants per 10,000 residents, the top 5 were:

Alabama - 6.3 fast food restaurants per 10,000 residents
Nebraska - 5.4 
West Virginia - 5.3
Oklahoma - 5.3
Tennesse  - 5.2

At the city level, regional data begins to fizzle out when Datafiniti reviews fast food restaurants per capita based on major cities, however, the number of restaurants per capita goes much higher for smaller cities. For their analysis, they only reviewed the top small cities with over 50 fast food restaurants per 10,000 residents which included:

Katy, TX - 62.5 
Naples, FL - 43.9
Humble, TX - 43.7
Myrtle Beach, SC - 40.3
Falls Church, VA - 37.8

So what does this mean? If you love fast food, head to central or southern parts of America. Big or small city, you will find something you like. If fast food isn't your thing, head east or west.

This is an incredibly intriguing study and I applaud Datafiniti for sharing their findings. What would make these results even more compelling is to use the data and run a correlation analysis between other social factors such as income, ethnicity, education, and obesity statistics. How does fast food consumption trend across these factors?

For example: Let’s look at the most obese states in the US. TOP 16 (percentage obese):

Mississippi: 35.2 percent 
West Virginia: 34.3 percent 
Louisiana: 33.2 percent
Arkansas: 33.0 percent
Oklahoma: 32.6 percent 
Alabama: 32.1 percent 
Kentucky: 31.5 percent 
Indiana: 31.4 percent
Iowa: 31.1 percent
Missouri: 30.9 percent
Michigan: 30.8 percent 
Ohio: 29.9 percent 
Texas: 29.7 percent 
Kansas: 29.3 percent 
Wisconsin: 28.8 percent 
Nebraska: 28.8 percent

Now the most fast food per capita. TOP 16 (fast food restaurants per capita):

Alabama 6.3
Nebraska 5.4
West Virginia 5.3
Oklahoma 5.3
Tennessee 5.2
Indiana 5.0
DC 5.0
Georgia 4.9
Missouri 4.9
South Carolina 4.9
Kentucky 4.8
Nevada 4.7
Ohio 4.7
Arkansas 4.7
Kansas 4.7
Iowa 4.7

10/16 states are on both TOP 16 lists. There could be a potential correlation worth analyzing. 

With healthcare and wellness being part of major discussions in our nation, the next steps researchers can do is to take these data points and add social and economic factors to give a true understanding of the impact our fast food landscape may have on our overall health as a nation. We need a more holistic view of what this data means. The next set of research should consider how education, ethnicity, income, and standard of living may factor into the results. Noting the number of fast food restaurants is a great start, but there is more work to be done. The intention should not be to vilify the fast food industry and find who to blame for the obesity epidemic. Rather, it should be a study that everyday citizens and business organizations can use to make better decisions for us all.










Thursday, June 14, 2018

New Feature! SMS Surveys and 2-Factor Authentication from SurveyAnalytics Communities

Over 5 billion people around the world own a mobile device/smartphone. Due to such a high number, using SMS text messaging for survey invites and 2-Factor Authentication via text message are key features for a community platform. These will improve the security of your community and also skyrocket both open and response rates.
An SMS survey invite is a seamless way to send an invite to your members in order to better gather valuable feedback from your members, improve your product or service, and ultimately grow your business or organization. Partner this feature with the ability to set up 2-Factor Authentication, it’s the best move you can make to not only ensure your members are legitimate but also improve response rates.  Let’s take a deeper dive into both of these features.

2-Factor Authentication

2-Factor Authentication
Two-factor authentication is a security feature to make sure the appropriate member is in your community and completing the surveys. No more questioning if your members are who they say they are.  When joining the community, new members have the opportunity to input their mobile number in the signup form and receive a text message with a unique code. After inputting this code, their number is linked, and they are a verified member. This is an alternative method to the double opt-in email.
The main reasons for using 2-Factor Authentication are:
  • Improves the security of your community.
  • Reassurance that the member signing up is who they claim to be.
  • Increases the number of valid members of your community.

SMS Survey Invites

Once your members have given permission to participate, they are now ready to receive your survey link on their mobile device via SMS text message.  The platform allows you to send out surveys you create from scratch or pulled from our extensive library of questions. After opting into receiving SMS surveys, here are some benefits of using an SMS survey over sending by email.
At a high level here at the benefits of using SMS survey invites:
  • Have an open rate of 98%, and a 45% response rate
  • Higher views over sending an invite via email
  • Are great for getting a response to quantitative data collection methods
Here’s a deeper look at the benefits of using these features. 

Higher Open and Completion Rates

Think about the last time you received a text message and did not open it.  Now think about the last time you saw an email in your inbox and did not click on it.  This is one of the reasons surveys sent through SMS have an open rate of 98%, and response rate of  45%! In comparison, surveys sent via email have a 15% and 30%, respectively. Capture your audience’s attention immediately with a consistent, user-friendly mobile site experience, engage with members while they are on the go, and capture feedback quickly.

Overcome the Dreaded Inbox Black Hole

When a survey is sent via email, many issues could happen with your survey invitation.  From ending up in spam filters, accidentally being deleted, or buried among dozens of emails received that day.  I’m sure most of those things have even happened with you! With SMS surveys, members are more likely to view the message multiple times and complete at a time that works for them.  
Want more info? Contact us today to learn more and start using these features!
SurveyAnalytics Communities is a purpose-built community insights panel solution. Our feature-rich toolset is at your disposal to help you create engaged communities, collect real-time customer insights, and positively impact your business. Learn more and contact us today. 

Tuesday, June 12, 2018

QuestionPro Acquires Culture Management Tool WorkXO

Today, we wanted to share some incredibly special news with you that is a milestone for us at  SurveyAnalytics and QuestionPro.
We are happy to announce that  WorkXO has become a wholly owned subsidiary of QuestionPro.
WorkXO, founded in 2015, created a revolutionary model for measuring workplace culture, a powerful proprietary technology for analyzing it, and a proven methodology for ensuring organizations get and stay intentional about managing it. Clients like T-Mobile, Cisco, NBC Universal, Security First Bank, and Southern Dental Alliance use WorkXO’s first-of-its-kind culture management platform – Workplace Genome® – to turn workplace culture into a competitive advantage.  
What does this mean for our customers? And how does culture management fit with online surveys and analytics? Let me answer all your questions in this post.

Why WorkXO? Why Now?

Since WorkXO’s beginning in 2015, they have used QuestionPro survey technology to power their culture measurement and analytics platform. The WorkXO team has been impressive in developing and perfecting a people-science around culture that is revolutionary. This, coupled with our scale of information capture from employees makes us the only global culture-analytics platform in the market today. We found we had a lot common and that our vision the same – Being fully committed to developing data-rich workforce solutions that drive action and results.
Our collective mission has become: “Enabling organizations to manage workforce experience (WX, aka EX) and the culture that drives it just as we do any other really important operating system in our business.”

What does this mean for QuestionPro customers?

We know our customers use QuestionPro in many inventive and creative ways, so this a great opportunity for customers who have not explored Workforce or WorkXO to think about workplace analytics, employee surveys, and how culture can be a functional operating system that can be tracked, quantified, and measured over time.
Customers with the Workforce license will continue to have access to Workforce’s suite of workforce analytics solutions – including 360 employee feedback surveys, Pulse mobile surveys, and more – can look forward to opportunities to effectively incorporate WorkXO’s culture management solutions to address workforce experience (WX, aka EX). Charlie Judy, the founder of WorkXO,  will serve as president of QuestionPro’s Workforce business. “This collaboration will give us the ability to create enhanced functionality, invest in a more dynamic product and go even deeper in developing our powerful algorithms,” says Charlie. “We strongly believe this partnership will bring tremendous value to all of our customers.”

What’s next for Workforce Technology?

Our predictions about the next generation of people analytics are simple – We feel strongly that culture should and will be at the heart of the next wave of workforce technology. In taking that next step, we are excited and honored to work with Charlie and his team to scale WorkXO to the broader market while having him lead the way in a new chapter in our QuestionPro Workforce platform.
Cheers to a new chapter for QuestionPro Workforce and the future of workforce technology!

Tuesday, June 5, 2018

The Importance of Meeting Survey Respondents In Their Natural Habitat


It's so easy to hide behind screens these days. As market researchers, we can buy sample or tap into a list of respondents and email blast them to take a survey without really knowing who these people are. What do we lose when we are unable to connect with real people? As a market researcher who has run many field projects in my time, I can tell you:


  • You lose the humanization of their responses. Facial expressions, voice, tone, and body language. That is all lost. Unless you are recording the person as they take the survey, you miss many queues that can potentially answer why they responded in that fashion.
  • You are missing out on immediate and in-the-moment reactions. Companies who send feedback surveys even hours after the experience may miss out on capturing a true response. Depending on respondent recollection is risky and can skew the data to be vaguer the longer the time between survey and experience.
  • You are not where your respondents are, so how can you claim to truly know them? The craving for authentic experiences is higher than ever before. If you want to really know how people feel about your tools or services, meeting them in their natural habitat works well. Authenticity breed authenticity. This applies to market research as well.

What now - How can we connect with our respondents in real life?

  • Find where they physically are and make your presence known. Train a team of friendly data collectors who love engaging with the prospective respondents to gather responses while they are in the middle of an experience. If you are looking to target folks who frequently travel for work, the best place is to be at the airport. Offer them a free cup of coffee in exchange for their feedback on how to make their flying experience better. 
  • Use better technology to gather data and analyze data quicker. Ditch the pen and paper and use offline survey tools that only require an iPad to run and collect surveys. The best part of ditching the paper and pen - not having to input the data afterward! You just have to sync it where reliable wifi is available. As someone who used to spend late evenings or early mornings putting results into a spreadsheet by hand, it can take HOURS of work. Who wants to spend time looking at responses and trying to figure out different handwriting? Not me! Cutting this time out and being able to deliver results faster and more accurately is the greatest benefit of going tech in the field.
  • Make it simple and fun for respondents and the field team. Nobody in the field wants to struggle with forcing respondents to take a long and complicated surveys. Keep it simple and quick by boiling done the key objectives that survey must answer. Making it fun for the respondent and field team is all about the point of engagement. Switch up the locations, allow field teams to walk around in certain areas, and get them to share feedback on what works, what doesn't, and how to change things up the next day. You can also think about adding incentives to attract respondents. If you are at a music festival, you can offer free bottled water in exchange for taking a quick survey.