Thursday, January 25, 2018

New On SurveyAnalytics! Survey Themes

We have some exciting new improvements and updates in the survey-taking experience! We know that the key to a successful survey is having an experience that is easy for your respondents to complete. With that at the forefront of our minds, we’ve put in a few updates to our survey themes as a precursor to a major SurveyAnalytics facelift this Spring!

Updated Survey Themes

Having the right look and feel for your survey is essential– from the color-pallets to fonts. But even with the perfect shade of blue in your header and the flawless Serif font, a survey can still feel clunky with an old design.
We’ve set off at the New Year to fix that! Introducing the new survey themes from SurveyAnalytics! We’ve created fresh new themes that complement the experience when editing a survey. These new survey themes are available for you to use now!

Flat Design

Our previous survey themes relied heavily on the 3D design aspects that were popular at the time. Shadows and highlights were used to simulate the look of a physical survey. In the new “less-is-more” era of current design practices, we’ve created a “flat” look to the themes. Simple elements lie flat with minimal shading.

Updated Fonts

Along with the clean, flat lines of the layout, we also update the standard fonts and font sizes used. Using modernized fonts polishes off the experience See the difference?

Before

After

Coming Soon: Full Responsive Survey-Taking Experience

Our updated themes are just a taste of what’s to come! Our team is hard at work building a new take-survey experience for all of our SurveyAnalytics users!
The new mobile-first approach to survey design will make it easier and more engaging for your respondents– which lead to increased response rates for you! Including things like simple swipe gestures and auto-progression can increase completion rates up to 19%!
In addition to new mobile-friendly navigation, we’re also redesigning all of our questions types to present fully on a mobile phone all the way up to a desktop. So now, no matter where your respondents are taking your survey, they’ll experience it in the clearest and most engaging way!
Stay tuned for a sneak peek at the new experience design!

Tuesday, January 23, 2018

What Are Your Thoughts On Market Research Trends? We Want To Hear From You!



Are you a market researcher who watches trends in our industry? If so, we would love to hear from you. SurveyAnalytics, powered by QuestionPro, is conducting a quick 3 minute survey regarding thoughts on market research trends and how it may influence your business goals for 2018. The data is for an exciting webinar on Thursday February 8th, at 11:00 AM PST titled, “ The Evolution of Market Research Trends.”

Participate in the survey here,  and sign up for the webinar here!




Join Ivana Taylor of DIY Marketers and Esther LaVielle of SurveyAnalytics as they discuss t
the evolution of popular market research trends and which one really matter for 2018. What predictions came true? Which ones have evolved? Which 2018 trends will be the easiest to implement this year? The results are exciting and implementing the true trends for 2018 are surprisingly easy to get started on.

To learn more about current and past market research trends that have influenced our industry, check out how market researcher have turned trends into reality.

Thank you for participating, and we look forward to your attendance on Thursday February 8th, at 11:00 AM PST. Sign up for the webinar today.

Monday, January 22, 2018

The Perfect Number of Features and Levels For Conjoint Analysis


Before one can begin putting together a conjoint analysis project, the very first thing the survey administrator must lay down the foundation and know is which features and attributes to include.


Features (Attributes): The components that make the product profile.


Levels: The different options available under each feature.


At times, survey administrators will receive a very large list of features and attributes that may come from the engineering team. It’s so large that the administrator is unsure which features attributes to start with. When consulting internally, they hear “all of them are important,” and administrators are stuck with designing a highly complex conjoint survey that ends up collecting poor data. Why? The design did not take into account the potential for respondent fatigue from information overload. The project was doomed when it lost sight of what should have been top of mind - what customers really value about a product and service.


What is the perfect number of features and attributes to use for conjoint analysis? The perfect number truly depends on the target audience. The following questions should be asked of all internal teams when working on a conjoint study:

- What features and services are MOST important to them?
- What do they value and are willing to pay more for?
- How price sensitive are they?
- What are their spending habits?


To find out these things about your target audience, it is recommended to do pre-conjoint research. Quick surveys, polls, online forums, sentiment analysis on open-ended responses, and other techniques will highlight the key features and attributes that raise and lower value in the eyes of the target audience. Learn more about valuation research techniques here. These keys are what builds the foundation for a successful conjoint analysis project.


For example, if a shopper were in the market for a smart refrigerator, the features and attributes list would be quite large. Smart fridge shoppers will be reviewing include:


Food Management Systems
A function to create shopping lists and see inside from anywhere with 3 built-in cameras, also set expiration notifications to make sure everything is fresh
Family Connection
Share multiple calendars, photos, notes, and memos
Entertainment
Stream music, videos, watch y TV directly on the Fridge
Smart Voice Activation
Integrated voice-activated features
Flexible Drawer System
Designed for maximum flexibility and convenience
Auto water fill with infuser
Easily create delicious, refreshing flavored water right from your refrigerator
Counter Depth
Sleek, built-in design
Twin Cooling
Maintains both high levels of refrigerator humidity to keep perishable fruits and vegetables fresher longer and dry freezer conditions, which means fewer freezer burns for better-tasting frozen foods
Polygon Handles & Generous storage
Includes a divider and a take-out box to create plenty of space to organize frozen food
Organize contents with ease
Includes a metal shelf, a slide-in shelf, a foldable shelf, 2 crispers, 5 tempered glass shelves, 2 fixed shelves and 3-gallon storage door bins to provide ample space for storing items
LED interior lighting
Bright lights to illuminate the interior
Door alarm
Alerts you when the refrigerator door is accidentally left open to save energy.
Free delivery on appliance orders $400 and up
Free delivery and haul-away.


When designing a discrete choice conjoint,  the focus should lean towards the smart refrigerator features and some interesting features not normally found in a standard refrigerator.

- Food Management
- Family Connection
- Entertainment
- Voice Activation
- Auto water fill with infuser


These noted smart features can be validated through simple pre-conjoint analysis research and shared within the organization to ensure everyone is on the same page, and survey administrators can move on with the conjoint project with confidence.


For discrete choice conjoint studies, we generally recommend the best practice no more than 5-7 features or 5-7 attributes per conjoint question.


To learn more about conjoint analysis and how to get started today, visit https://www.surveyanalytics.com/conjoint/ and sign up for free account.