Friday, March 31, 2017

What do your consumers "believe"?

Ever made an incredible social media post that struggled to get likes and shares? Was your post not good enough? May be, and that's subjective, but most likely no. Its simply that your "audience" - your friends, family and a lot of people you don't even remember meeting, did not believe in what you posted. It is not a matter of quality or quantity here, it is a matter of reaching out to the right audience with the right ideas.

A wrong Facebook post will not cost you money, but a good product marketed to the wrong audience sure will!

But consider the contrary, you have a product that is decent enough, but the messaging of the product is such that it just "clicks" with your audience, it captures their attention and they "believe" what your brand stands for. Want proof? Apple Inc. 

Apple does the exact same thing, perhaps even less, that what several hundred of its competitors do. But do you know why Apple consumers are just so strikingly loyal? Because they believe in the brand. Apple won not when they created the iPod or the iPhone or so many of their product verticals, they won when they captured consumer attention with the right message. They made the consumers "believe" because they already understood their existing need and "belief".

So how do you know what your consumers believe? It's rather simple - Ask them! No really, it is "that" simple.

Sometimes the greatest of puzzles are solved with a piece that has been lying right in front of you while you go in circles. When it comes to consumers, most companies that fail or become dormant are the ones who "guess" and not "ask" what their consumers actually believe. Hence, their messaging, their outreach, no matter how sophisticated a process they have, they all fail to get the most important thing done - get customers on-board!

When you survey a consumer base with the right set of questions and analyse responses, that is your Eureka moment. That is when you know for sure if your product/service messaging is in line with what your consumers believe, whether it is "sales-enabled".

Want to know what your consumers believe in? Start asking your questions and get in-depth, real-time and insightful analytics in minutes! 

 




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