Thursday, February 2, 2017

Making Surveys Scientific and Enterprise – An evolution worth a decade into making

Survey – research scholars often found this word to be the most troubling, time taking and perhaps down-right boring. After all, leaving your comfort zone and walking into the crowd of wilderness to ask for a survey fill with a pen on a paper was not the most interesting aspect of collecting information, no matter how valuable they might end up being.

And that was merely a rather small part of the problem.

The real issue was once the information was collected because then began the seemingly unending job of entering the information in the computer, running some Excel functions to make sense of the random data, running semantics and manual analytics on the information collected and even then there was a significant margin of error in the final conclusion of the study.

No wonder a research project back in the 1990s – a field research to be specific, was what inspired QuestionPro’s founder and CEO Vivek Bhaskaran to first conceptualize the development of a cloud-based survey software. The purpose of it was simple - to make surveys scientific such that researchers can gain maximum insights through real and “realtime” analytics! And that is still the moto of every cycle of development in Survey Analytics.

Today Survey Analytics has truly changed the way surveys are created, distributed and analysed. However, making them scientific was just a part of the bigger picture. The real goal has always been to make them more Enterprise! After all, a vast majority of research studies are conducted by enterprise level organizations from around the Globe.

Survey Analytics today provides customised survey software solutions to business from over 40 countries ranging from Human Resource and Government surveys to Retail and Logistics industry surveys. Moreover, with filtered and role and location based dashboard access, enterprises can easily control which employee from where gets to view how much of the data.
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