Friday, January 22, 2016

Create an Infographic in Five Steps

Infographics are extremely popular as they are a great way to showcase information and data that
otherwise might be hard to chew on. Next time you want to share some information or research you’ve done - be adventurous and create a fun infographic, rather than the same-old data heavy article.

Step 1: Research the ins and out of your topic

Start with generating ideas and picking a topic that you know well. Depending on your goal - the infographic can turn out lighthearted and humorous or serious and stark. Conduct a thorough research using all available sources to you and find as many little-known facts about your chosen topic as possible.

At this point, QuestionPro tool will come in really handy. Depending on the extent of your research or breadth of your topic, you can choose to either conduct a single survey with few questions, a set of shorter but related surveys that all together will tell a story. You can also use a combination of polls, surveys, and secondary research. You have  a ton of options to gather data for your exciting infographic.

A good infographic is not simply a piece of information with an appealing design. The key to a great infographic is the insights that it reveals, tieing back to your objectives.

Step 2: Work on the concept and story you wish to tell

Is your infographic going to be a story? A factual timeline? Perhaps something in between. There are many ways how you can go about it. Usually Professional infographics are made with Adobe Illustrator but don’t worry if you’re not a graphic design genius. That is not the only way. You can use plenty of other tools that we have outlined here.

The easiest way is to start using your native QuestionPro Infographic. The QuestionPro Inforgraphics reporting feature has been featured in a story on GeekWire. That's how great it is. 
In 80% cases of your management or meeting applications, this will do. But if you’re looking to create a piece as a marketing document, start by working the concept out on a plain document or PowerPoint.

Step 3: Get creative with graphics

Once you are done with an outline, choose the graphics that would best showcase the information you are trying to communicate. Pie charts, images, own illustrations - be creative. Adding personal items will make the infographic, even more, interesting. A cool thing you can do is to use graphics as your chart. I have seen an infographic that used a guitar fretboard and neck as a timeline or umbrella as a pie chart. Think beyond what’s obvious.

Step 4: Dig deep into data for interesting factoids

To make your infographic stand out and  -  add some shocking stats or any other information that no one expected and did not have under the radar. Whenever possible, add some humor, a silly pic perhaps to jazz it up a notch.

Step 5: Share strategically with a broad community

Time to promote it! Start with your social media and blog. Then ask your peers to pass it on for you and spread the word. If you ask the right people and have a few influencers in your circle, you have a better chance at it going viral.

Remember, that not every infographic will go viral. There are multiple factors that will influence the success - such as the time of the day you post it, people who are reached and see it and ultimately it come down to how well did you do in planning it out and constructing it.

And don’t get discouraged if to doesn’t spread across all internet. Review your efforts, note down the lessons learned and get on to the next one. Eventually, you’ll be on to a winner, which will be well worth the effort because the traffic surge will be truly massive. 
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