Tuesday, April 28, 2015

How to Optimize Omni-channel Engagement with Actionable Consumer Insights

Using all the channels at our disposal—mobile, social media, direct mail, television and more—marketers are reaching and succeeding with a specialized marketing strategy, Omnibus. Also known as Omni-channel marketing, this strategy seeks to provide consumers with the best possible shopping experience in a seamless process that can be found on e-commerce sites as well as brick and mortar store locations.

Monday, April 27, 2015

How to Find and Get New Clients in 5 Steps

For market researchers, finding new customers or gaining new leads has been a challenge since the beginning of business itself. The same can be true for finding new panel members for online community research groups. The members of these groups combine social media with market research to aid modern businesses with their responses.

Friday, April 24, 2015

What Makes Infographics So Successful? [infographic]

Infographics. They are everywhere. Most brands have them, others references them, but what made them so successful? We have found the answer, and yes, it's in an infographic.

Thursday, April 23, 2015

How Conjoint Analysis is Redefining Smart Data

While it’s still totally justifiable to be captivated by the power and reach that Big Data offers market researchers, its highly talked about demise wouldn’t be the end of an era, so much as it would be the evolution of a strategy.

Wednesday, April 22, 2015

A Beginner's Guide for A Better Email Marketing Strategy

By combining data with email marketing, we can power our campaigns with information that can be used to reach our online audiences more effectively. Through personal data, we can target our readers directly and connect with them on a more personalized level.

Monday, April 20, 2015

How to Inspire Your Online Community

No matter how loyal a participant in your online community might be, there will come a point where he or she simply does not have the time or patience to take another online survey. Regardless of if this “survey fatigue” is temporary or permanent, the fact remains the online community management must lean on inspiration to keep its members fresh to keep the information flowing.

Thursday, April 16, 2015

How to Run a Stress-Free Focus Group [Webinar Recap]

On April 16, we held a free webinar to discuss how you can run a stress-free online focus group. We explained what quantitative and qualitative research methodologies are and how and when they are typically used. In reviewing the approach to traditional in-person focus groups, we touched on a few pitfalls that exhibit why getting your respondents online can save you time and stress of organizing an actual in-person focus group. Let’s review the rest.

Tuesday, April 14, 2015

The Age of Employee Engagement

employee engagement, surveys, flashlet

The modern day employee is in a unique position. While possessing--and utilizing on a daily basis--technologies that allow them to be more efficient, they also find more expected of them. For many employees the 9-to-5 jobs that started when they walked in the door and stopped for the night when they walked out, are a thing of the past.

Friday, April 10, 2015

3 Infographics on Consumer Buying Practices

The consumer decision journey is a sophisticated approach to help market researchers navigate through a narrative that has many factors. Ranging from geographic location, media outlet, Internet access and of course product choices, the journey is now moving outside the purchasing funnel. If marketing has one objective, it is to seek out those moments where consumers are most open to influence.

Wednesday, April 8, 2015

Is Smart Data Rendering Big Data Obsolete?

smart data, big data, survey, predictive analytics

The problem with buzzwords is that they become too marketable, and are overused to the point of general annoyance. Count the term “Big Data” amongst these terms that have run the gamut, from symbolizing exciting possibilities to blanket term used to define anything and everything.

Tuesday, April 7, 2015

Fostering an Online Community for Gamers

Asking a question as basic as, “why do we play video games,” will garner a plethora of responses. For some, playing video games provides a challenge that tests them both physically and mentally; for others it’s a way to enjoy a particular theme or genre, while taking part in the action.

Friday, April 3, 2015

3 Things Your Boss Doesn't Know About Employee Engagement

We are now full swing into 2015, and your employees are feeling it. They’re tired, looking forward to their vacation, and are lamenting the fact that the major holiday season is still too far away to reasonably looking forward to.

Wednesday, April 1, 2015

4 Tips to Creating a Successful Survey

Gleaning as much information possible from a survey is the ultimate goal of any market researcher. Deducing how an audience will interact with the survey questions presented to them is only half the battle. To get the most out of a market research study, researchers must have the most advanced conjoint analysis available to them while intriguing, captivating and engaging their respondents.