Tuesday, April 28, 2015
Using all the channels at our disposal—mobile, social media, direct mail, television and more—marketers are reaching and succeeding with a specialized marketing strategy, Omnibus. Also known as Omni-channel marketing, this strategy seeks to provide consumers with the best possible shopping experience in a seamless process that can be found on e-commerce sites as well as brick and mortar store locations.
Monday, April 27, 2015
For market researchers, finding new customers or gaining new leads has been a challenge since the beginning of business itself. The same can be true for finding new panel members for online community research groups. The members of these groups combine social media with market research to aid modern businesses with their responses.
Friday, April 24, 2015
Infographics. They are everywhere. Most brands have them, others references them, but what made them so successful? We have found the answer, and yes, it's in an infographic.
Thursday, April 23, 2015
While it’s still totally justifiable to be captivated by the power and reach that Big Data offers market researchers, its highly talked about demise wouldn’t be the end of an era, so much as it would be the evolution of a strategy.
Wednesday, April 22, 2015
By combining data with email marketing, we can power our campaigns with information that can be used to reach our online audiences more effectively. Through personal data, we can target our readers directly and connect with them on a more personalized level.
Monday, April 20, 2015
No matter how loyal a participant in your online community might be, there will come a point where he or she simply does not have the time or patience to take another online survey. Regardless of if this “survey fatigue” is temporary or permanent, the fact remains the online community management must lean on inspiration to keep its members fresh to keep the information flowing.
Thursday, April 16, 2015
On April 16, we held a free webinar to discuss how you can run a stress-free online focus group. We explained what quantitative and qualitative research methodologies are and how and when they are typically used. In reviewing the approach to traditional in-person focus groups, we touched on a few pitfalls that exhibit why getting your respondents online can save you time and stress of organizing an actual in-person focus group. Let’s review the rest.
Tuesday, April 14, 2015
The modern day employee is in a unique position. While possessing--and utilizing on a daily basis--technologies that allow them to be more efficient, they also find more expected of them. For many employees the 9-to-5 jobs that started when they walked in the door and stopped for the night when they walked out, are a thing of the past.
Friday, April 10, 2015
The consumer decision journey is a sophisticated approach to help market researchers navigate through a narrative that has many factors. Ranging from geographic location, media outlet, Internet access and of course product choices, the journey is now moving outside the purchasing funnel. If marketing has one objective, it is to seek out those moments where consumers are most open to influence.
Wednesday, April 8, 2015
The problem with buzzwords is that they become too marketable, and are overused to the point of general annoyance. Count the term “Big Data” amongst these terms that have run the gamut, from symbolizing exciting possibilities to blanket term used to define anything and everything.
Tuesday, April 7, 2015
Friday, April 3, 2015
Wednesday, April 1, 2015
Gleaning as much information possible from a survey is the ultimate goal of any market researcher. Deducing how an audience will interact with the survey questions presented to them is only half the battle. To get the most out of a market research study, researchers must have the most advanced conjoint analysis available to them while intriguing, captivating and engaging their respondents.