There’s no questioning it - the use of mobile for online activity has set the pace for instant digestion of information. For the user, this means immediate gratification for searching, finding and networking. For the market researcher, it now means something much more.
Online marketers are turning more and more to mobile-based marketing methods as mobile becomes increasingly popular in the market research industry. Young and Rubicam even recognized that the next major internet revolution would be mobile.
Change The Way You Think About Survey Delivery
As Y&R predicted, mobile has become ubiquitous in our society. Mobile devices continue to become more and more integrated in our lives, and market researchers need to change the way they think about survey delivery. Whether it’s for employee feedback, product market introduction or community panel engagement, finding unique methods to collect data that enhances the user experience to feel less like a survey and more like a valued experience is key.
Respondents Are There - You Just Need To Understand Them
More and more people are downloading apps on their smartphones these days. And as it becomes harder to hold their attention, it’s important—now more than ever—to keep them engaged. For mobile-based research this means truly understanding respondents.
Be A Mobile Marketing Trend-Setter
Building on the continuous success of mobile-based research is the Market Research in the Mobile World (MRMW) Conference – the world’s most innovative market research conference. Next week our Managing Director, Colin Wong, will be attending the MRMW Conference in Singapore. As a technology provider to the market research industry, staying on top the latest trends in mobile means we are able to adapt unique survey UI into our Enterprise Research Platform… and ultimately our mobile tools and features.
If you’re interested in learning more about what’s next in mobile-based market research, check out some of the Survey Analytics’ features or to get started today click here.