Thursday, March 26, 2015

How to Run a Successful Online Community

Online Community, Focus Group, Survey Analytics

The world of marketing canat timesbe defined by its apparent randomness. For an industry that is relied upon so heavily for its insight, it might seem odd to the average Joe that much of what can be defined as "marketing success" is accomplished by trial and error.  


One of the strongest feelings we humans have is the feeling to belong. Aside from knowledge, safety and love, to bepart of a community is to be part of a big family; a group of like-minded people who are striving to create something much more than just the individual.

On April 16th at 10AM PDT, we will host a webinar to discuss some particularly innovative new community management tools, the strength of which lies in its abilities to cultivate and captivate discussion unlike any other survey software available.

The vastness of the Internet is a natural community-builder because it has no borders, and one can find the community that he or she didn’t know about beforehand. Take Reddit, for example. The social networking site is run by its members, who create or share content on specific subreddits that act as mini-communities under the banner of Reddit. This creates a community of “Redditors,” but it also fosters unity amongst users with more-specific interests.

In terms of identifying factors that go into consumer decision-making process, the concept of fostering a community-style discussion following the culmination of an online focus group cannot be understated. It more effectively allows market researchers to glean information from the subjects that may not have been mentioned in the actual survey. 

Join our very own Chief Growth Officer of Survey Analytics, John Johnson, the President of qSample, Rudly Raphael, and Jim Kitchens, President of The Kitchens Group as they discuss how an online, chat-based solution can be convenient, flexible, and results-driven; three things that are mandatory thanks to the collective short attention span fostered by the Internet’s speed and reach. More so, it offers a chance to discuss the importance of live online focus groups as it pertains to the greater online community.



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