As product mangers, market researchers and industrial designers develop innovative products that inspire and make us fall in love with a brand, narrowing down what is most important to their buyers is becoming top priority.
An increasingly dynamic marketplace has birthed an equally dynamic evolution of market research tools to help brands succeed. In the past, marketers were predominately held accountable for a brand’s success. Today, the involvement of other key influencers—particularly highly engaged consumers—has caused a shift in the research industry from a primarily marketing-focused environment to a product-centric one.
Consumer awareness movements have encouraged people to become more proactive in their purchasing decisions. Where some brands fail to tap into this awareness, others are expanding to include their consumers in a more influential and prevalent way.
So What Does All This Mean?
For you, your product and ultimately your brand this means you can become your company’s market research specialist. By utilizing a sophisticated yet simple software platform via online and offline data collection methods like conjoint analysis, you can take your company’s product and services to the next level all with a click of a button.Download the “Conduct Pricing ResearchEffectively” guide to see if a one-stop strategy can help your team get the insights you need.