Tuesday, March 31, 2015

Design Your Very Own Loyalty Program

Creating your own loyalty program hinges largely upon one condition: honesty. Convincing people to participate in a study is one thing, but making them believe that their opinion matters is the tough part.

Thursday, March 26, 2015

How to Run a Successful Online Community

Online Community, Focus Group, Survey Analytics

The world of marketing canat timesbe defined by its apparent randomness. For an industry that is relied upon so heavily for its insight, it might seem odd to the average Joe that much of what can be defined as "marketing success" is accomplished by trial and error.  

Thursday, March 19, 2015

Easily Build a Better Product with a Conjoint Analysis Survey

As product mangers, market researchers and industrial designers develop innovative products that inspire and make us fall in love with a brand, narrowing down what is most important to their buyers is becoming top priority.   

Wednesday, March 18, 2015

Feature Spotlight: Scoring Logic To Implement Branching

Basics to implement scoring logic in survey

In our latest software release, Survey Analytics adds the flexibility to implement branching logic and direct the path of your respondent during the survey, based on the dynamic scoring. Depending upon the answers chosen, the dynamic score is calculated and you can direct respondents to different paths using the Scoring Logic. The real-time scoring logic offers more control, flexibility and ease to selectively display questions to the target group of respondents. This is one of the most useful way to implement branch logic when the question set needs to be displayed based on the answer choice.
This feature spotlight describes how to implement scoring logic for multiple choice question type in detail. Please login to your Survey Analytics account and follow the following steps to learn how to implement branches using scoring logic.

Monday, March 16, 2015

The Role of Conjoint Analysis: Apple vs. Samsung

When launching or updating products into the market, conjoint analysis can give businesses and market researchers a competitive edge. In the most basic of terms, rather than just slapping a price tag of $10 on a red widget and releasing it onto an unsuspecting marketplace, conjoint analysis can determine that more people would buy a blue gizmo and would be willing to pay $15 for the item. Anyone can clearly see the value and benefits of using this type of predictive technology.

Wednesday, March 11, 2015

3 Industries Successfully Using Market Research Tools

According to market research, survey engagement in investment research, digital experiences and interconnected technologies are all on the rise. But how are these industries getting their data while keeping their communities interested and active? First, let's take a look at what kinds of data they have been collecting and what it has meant for each industry. 

Tuesday, March 10, 2015

Gold and Coffee: The Solutions for Analyzing Raw Data?

UI usability testing
Analogies are imminently helpful when an IT professional wants to teach a general user what their product or service actually accomplishes. Ritvij Gautam, the CEO and Co-founder of TryMyUI, seems to have mastered that type of communication. Gautam has two analogies that are especially helpful in relation to data visualization: gold and coffee.

Friday, March 6, 2015

What Market Researchers Don't Know About Mobile Research

There’s no questioning it - the use of mobile for online activity has set the pace for instant digestion of information. For the user, this means immediate gratification for searching, finding and networking. For the market researcher, it now means something much more.

Thursday, March 5, 2015

Webinar: Employee Engagement: Measure to Succeed Recap

First off, we’d like to thank everyone that attended our Employee Engagement: Measure to Succeed Webinar that aired March 5, 2015. A special thanks to Neal Bondy, Ex-Chariman of SHRM, Sal Falletta, EVP & MD of Organizational Intellegence Institue and our very own Vivek Bhaskaran, Founder of Survey Analytics for such an in-depth and insightful presentation about how to effectively engage employees in the workforce.

Tuesday, March 3, 2015

Three Things You Must Definitely Know This Employee Appreciation Day

Employee Engagement on Appreciation Day

Party, celebrate, appreciate and show love to your employees on this Employee Appreciation Day on March 6th. But then, there is much more that senior business leaders, decision makers, business owners, and each of us should know about making our employees more happy, satisfied and engaged.  Here are 3 easy-to-implement practices, which you must know and follow to increase the efficiency and productivity of employees as well as your organization. Key to boast the employee engagement and organizational health is right here!