Friday, July 24, 2015

SurveyAnalytics Maintenance - Friday, July 31st 2015



The Survey Analytics Infrastructure team is working on optimizing our databases. As part of these optimizations the site will require a downtime of approximately 3 hours.



This update will take place at approximately 8:30 PM Pacific Daylight Time on Friday, 31st July 2015.

Thank you in advance for your patience.

Tuesday, May 12, 2015

Top 10 Benefits of an Online Community Panel for Small Businesses


Smart Insights recently released digital marketing statistics revealing almost three billion people around the world, 40% of the global population, are using the internet, one in three of all those living in developing countries. There are so many different ways that small businesses can take advantage of this vast internet audience and one of the best is through online community research panels.


Along with the continued growth and popularity of the internet is the prevalence of social media platforms. Think of an online community panel as a way of having your very own niche in this online universe whose users are networking on your behalf. In that regard, here are the top ten ways that successfully running one of these panels can benefit your small business:


#1 - Omnipresent and Available


Panel information, survey results, general discussions, opinions, feedback and suggestions are available 24/7 from almost anywhere in the world.


#2 - Interest and Investment


People who sign up to be on a panel will do so out of interest in the product or service and therefore they feel more invested in business itself.


#3 - Cheaper and Faster


Surveying this omnipresent audience is quicker and less expensive than traditional market research options getting responses in real time rather than waiting for polling results to arrive.


#4 - Care and Concern


The simple fact that your organization has an online panel shows both its members and other consumers that you care about their concerns, opinions, ideas and suggestions.


#5 - Promote and Support


Members of the panel community become an advocate for your brand by promoting and supporting your firm.


#6 - Improve and Inform


Having the panel discussions and information available to everyone on your company’s team helps them participate and stay more focused on improving customer service.


#7 - Trends and Attitudes


Online communities keep their fingers on the pulse of the internet and stay abreast of new trends, changing attitudes and behaviors that are immediately viewable without searching and scanning other relevant sites.


#8 - Awaiting and Engaged


Community members are more engaged and are generally awaiting the chance to participate in new surveys, offer their opinions and give their feedback on a new product or service.


#9 - Recognized and Unbiased


Since panel members are not overly compensated for their time and efforts other than some small incentives and rewards, the data and information they deliver is seen as more reliable and accurate.


#10 -  Past and Future


As the panel itself and its members continue to mature, you’ll have the ability to perform research and examine analytics on how any number of factors have changed over the years.


An online community panel is a very affordable option for many small businesses today. Even hiring a professional survey team is more reasonably priced than one might assume. Contact us today for information on how you can help your business better listen to their customers, learn from them, improve your products or services and continue to grow.

Tuesday, May 5, 2015

Make Your Employees Your Greatest Business Asset


Employees are valuable brand ambassadors and business assets, often the first connection that consumers make with your company. This vital first impression and continued relationship can have a huge impact on past, present and future customers. One unpleasant customer service experience can potentially spiral out of control and spread faster than a viral video on social media.

Friday, May 1, 2015

3 Hacks for Better Data Visualization


Information gathered from different types of surveys can be reborn into a number of visual methods that are more appealing and easier to digest by the reader. We’ll look at three different hacks showing ways we can turn information into images.

Tuesday, April 28, 2015

How to Optimize Omni-channel Engagement with Actionable Consumer Insights


Using all the channels at our disposal—mobile, social media, direct mail, television and more—marketers are reaching and succeeding with a specialized marketing strategy, Omnibus. Also known as Omni-channel marketing, this strategy seeks to provide consumers with the best possible shopping experience in a seamless process that can be found on e-commerce sites as well as brick and mortar store locations.

Monday, April 27, 2015

How to Find and Get New Clients in 5 Steps


For market researchers, finding new customers or gaining new leads has been a challenge since the beginning of business itself. The same can be true for finding new panel members for online community research groups. The members of these groups combine social media with market research to aid modern businesses with their responses.

Friday, April 24, 2015

What Makes Infographics So Successful? [infographic]


Infographics. They are everywhere. Most brands have them, others references them, but what made them so successful? We have found the answer, and yes, it's in an infographic.


Thursday, April 23, 2015

How Conjoint Analysis is Redefining Smart Data


While it’s still totally justifiable to be captivated by the power and reach that Big Data offers market researchers, its highly talked about demise wouldn’t be the end of an era, so much as it would be the evolution of a strategy.

Wednesday, April 22, 2015

A Beginner's Guide for A Better Email Marketing Strategy



By combining data with email marketing, we can power our campaigns with information that can be used to reach our online audiences more effectively. Through personal data, we can target our readers directly and connect with them on a more personalized level.

Monday, April 20, 2015

How to Inspire Your Online Community


No matter how loyal a participant in your online community might be, there will come a point where he or she simply does not have the time or patience to take another online survey. Regardless of if this “survey fatigue” is temporary or permanent, the fact remains the online community management must lean on inspiration to keep its members fresh to keep the information flowing.

Thursday, April 16, 2015

How to Run a Stress-Free Focus Group [Webinar Recap]


On April 16, we held a free webinar to discuss how you can run a stress-free online focus group. We explained what quantitative and qualitative research methodologies are and how and when they are typically used. In reviewing the approach to traditional in-person focus groups, we touched on a few pitfalls that exhibit why getting your respondents online can save you time and stress of organizing an actual in-person focus group. Let’s review the rest.

Tuesday, April 14, 2015

The Age of Employee Engagement

employee engagement, surveys, flashlet

The modern day employee is in a unique position. While possessing--and utilizing on a daily basis--technologies that allow them to be more efficient, they also find more expected of them. For many employees the 9-to-5 jobs that started when they walked in the door and stopped for the night when they walked out, are a thing of the past.

Friday, April 10, 2015

3 Infographics on Consumer Buying Practices


The consumer decision journey is a sophisticated approach to help market researchers navigate through a narrative that has many factors. Ranging from geographic location, media outlet, Internet access and of course product choices, the journey is now moving outside the purchasing funnel. If marketing has one objective, it is to seek out those moments where consumers are most open to influence.

Wednesday, April 8, 2015

Is Smart Data Rendering Big Data Obsolete?

smart data, big data, survey, predictive analytics

The problem with buzzwords is that they become too marketable, and are overused to the point of general annoyance. Count the term “Big Data” amongst these terms that have run the gamut, from symbolizing exciting possibilities to blanket term used to define anything and everything.

Tuesday, April 7, 2015

Fostering an Online Community for Gamers


Asking a question as basic as, “why do we play video games,” will garner a plethora of responses. For some, playing video games provides a challenge that tests them both physically and mentally; for others it’s a way to enjoy a particular theme or genre, while taking part in the action.

Friday, April 3, 2015

3 Things Your Boss Doesn't Know About Employee Engagement



We are now full swing into 2015, and your employees are feeling it. They’re tired, looking forward to their vacation, and are lamenting the fact that the major holiday season is still too far away to reasonably looking forward to.

Wednesday, April 1, 2015

4 Tips to Creating a Successful Survey

Gleaning as much information possible from a survey is the ultimate goal of any market researcher. Deducing how an audience will interact with the survey questions presented to them is only half the battle. To get the most out of a market research study, researchers must have the most advanced conjoint analysis available to them while intriguing, captivating and engaging their respondents.  

Tuesday, March 31, 2015

Design Your Very Own Loyalty Program


Creating your own loyalty program hinges largely upon one condition: honesty. Convincing people to participate in a study is one thing, but making them believe that their opinion matters is the tough part.

Thursday, March 26, 2015

How to Run a Successful Online Community

Online Community, Focus Group, Survey Analytics

The world of marketing canat timesbe defined by its apparent randomness. For an industry that is relied upon so heavily for its insight, it might seem odd to the average Joe that much of what can be defined as "marketing success" is accomplished by trial and error.  

Thursday, March 19, 2015

Easily Build a Better Product with a Conjoint Analysis Survey




As product mangers, market researchers and industrial designers develop innovative products that inspire and make us fall in love with a brand, narrowing down what is most important to their buyers is becoming top priority.   

Wednesday, March 18, 2015

Feature Spotlight: Scoring Logic To Implement Branching


Basics to implement scoring logic in survey

In our latest software release, Survey Analytics adds the flexibility to implement branching logic and direct the path of your respondent during the survey, based on the dynamic scoring. Depending upon the answers chosen, the dynamic score is calculated and you can direct respondents to different paths using the Scoring Logic. The real-time scoring logic offers more control, flexibility and ease to selectively display questions to the target group of respondents. This is one of the most useful way to implement branch logic when the question set needs to be displayed based on the answer choice.
This feature spotlight describes how to implement scoring logic for multiple choice question type in detail. Please login to your Survey Analytics account and follow the following steps to learn how to implement branches using scoring logic.

Monday, March 16, 2015

The Role of Conjoint Analysis: Apple vs. Samsung


When launching or updating products into the market, conjoint analysis can give businesses and market researchers a competitive edge. In the most basic of terms, rather than just slapping a price tag of $10 on a red widget and releasing it onto an unsuspecting marketplace, conjoint analysis can determine that more people would buy a blue gizmo and would be willing to pay $15 for the item. Anyone can clearly see the value and benefits of using this type of predictive technology.

Wednesday, March 11, 2015

3 Industries Successfully Using Market Research Tools



According to market research, survey engagement in investment research, digital experiences and interconnected technologies are all on the rise. But how are these industries getting their data while keeping their communities interested and active? First, let's take a look at what kinds of data they have been collecting and what it has meant for each industry. 

Tuesday, March 10, 2015

Gold and Coffee: The Solutions for Analyzing Raw Data?

UI usability testing
Analogies are imminently helpful when an IT professional wants to teach a general user what their product or service actually accomplishes. Ritvij Gautam, the CEO and Co-founder of TryMyUI, seems to have mastered that type of communication. Gautam has two analogies that are especially helpful in relation to data visualization: gold and coffee.

Friday, March 6, 2015

What Market Researchers Don't Know About Mobile Research



There’s no questioning it - the use of mobile for online activity has set the pace for instant digestion of information. For the user, this means immediate gratification for searching, finding and networking. For the market researcher, it now means something much more.

Thursday, March 5, 2015

Webinar: Employee Engagement: Measure to Succeed Recap


First off, we’d like to thank everyone that attended our Employee Engagement: Measure to Succeed Webinar that aired March 5, 2015. A special thanks to Neal Bondy, Ex-Chariman of SHRM, Sal Falletta, EVP & MD of Organizational Intellegence Institue and our very own Vivek Bhaskaran, Founder of Survey Analytics for such an in-depth and insightful presentation about how to effectively engage employees in the workforce.

Tuesday, March 3, 2015

Three Things You Must Definitely Know This Employee Appreciation Day

Employee Engagement on Appreciation Day



Party, celebrate, appreciate and show love to your employees on this Employee Appreciation Day on March 6th. But then, there is much more that senior business leaders, decision makers, business owners, and each of us should know about making our employees more happy, satisfied and engaged.  Here are 3 easy-to-implement practices, which you must know and follow to increase the efficiency and productivity of employees as well as your organization. Key to boast the employee engagement and organizational health is right here!

Friday, February 27, 2015

Taking Your Business From Worst to First


Are your employees truly happy at work? Are they really productive or just putting out the bare minimum in order to get by while constantly watching the clock waiting to punch out for the day? If workers aren’t truly happy and engaged, why should you care?

If you don’t care, your business bank account certainly does, since disengaged employees are leaching hundreds of billions of dollars from businesses annually. These detached employees should be flying high instead of flopping behind their desks.

Wednesday, February 25, 2015

Feature Spotlight: Enhanced New Survey Creation Process Flow



Creating new online survey made easier and interactive
Creating a new online survey is much easier and user-friendly with the latest enhancements made in our latest release. Survey Analytics simplifies the new survey creation process with enhanced UI, interactive features and reusability.

Please login to your Survey Analytics account and repeat the following steps to take a tour of much more interactive and friendly way to create a new online survey. 

Friday, February 20, 2015

Feature Spotlight: Date / Time Question Enhancements

Overview on 24-hour time format enhancement in survey

In our latest software release, Survey Analytics makes it possible to implement a date / time question in an online survey with either 12-hour clock format (am and pm) or 24-hour clock format (military time). Our team has recently added new support for military time in date / time questions types. So, now you can add time in hh:mm format where hh is number of hours passed since midnight and mm is minutes passed since last hour, like 20:30.

Wednesday, February 18, 2015

Two Insights to Building Community in the Workplace


The roadmap to building a successful company is never straight. There are always forks in the road and wrong turns taken. So what keeps us going when we are faced with difficult decisions and hard work ahead? One key element is having a strong sense of community in the workplace.

Friday, February 13, 2015

Breakfast at PERPi – Survey Analytics Director of Solutions, Colin Wong to Present

We are always looking to connect with great organizations that bring people together to champion the market research industry — and PERPi does just that. Short for Perhimpunan Riset Pemasaran Indonesia, PERPi continuously helps train, develop and monitor all levels of knowledge about market research and the software used in the industry.

Thursday, February 12, 2015

Measuring The Health of Your Organization - One Week at A Time

Organizational Health Measurement Methodology

Most business owners aspire to achieve above-average financial and operational performance. But how many understand the financial impacts that the health of your organization can have on the bottom line? McKinsey, after a research on more than 800 organizations across the globe, figured out that companies with higher organizational health index generates three times higher total returns to shareholders (TRS) than their less healthier peers.  

Friday, January 30, 2015

Feature Spotlight: Enhanced Catalog for Global Rewards Redemption



Survey Analytics makes its reward redemption system more global, extensive and flexible with the enhanced reward redemption catalog, available in our latest release. Now, with Tango cards, Visa Virtual eGift card and other international choices (like Amazon.co.uk, iTunes for Canada) available in our catalog, it is more convenient for community research members to redeem their points with lots of choices. The catalog will continue to grow as your communities need for more expansion needs. Click here for an overview video on the updated reward redemption feature.

Monday, January 26, 2015

Feature Spotlight: Map Question Type Enhancements


Improved Map Question Type for Online Surveys


In the latest release, Survey Analytics enhances the experience of map question types, making your surveys more interactive, intuitive and fun to take in. Now, respondent can more easily choose an option for the geographical based responses.  You can embed an interactive map in your question for either of these locations - United States (all states), United Kingdom, Australia, India, China, Brazil, Russia or Africa(continent). This feature spotlight discusses our latest enhancement for the map question types  in detail.

Wednesday, January 21, 2015

Feature Spotlight: Enable Minimum Quota Enhancements


Ehanced Quota Control for Online Surveys
In our latest software release, Survey Analytics makes controlling the number of responses per answer a lot easier with our user friendly enhancements to ‘Enable Minimum Quota' feature.  Please make a note that this feature is only applicable for multi-select questions in your survey. This feature allows the respondent to continue the survey till the quota set for all the chosen responses in question is not full i.e, if the respondent chooses two options for a multi-select question, and the quota is full for one of the choice but not full for the second option, the respondent still can continue and take in the survey.

Thursday, January 15, 2015

Feature Spotlight: Panel Member Search Filter Enhancements

Leading Community Management Solution for building customer satisfaction, reward programs

In the past, there might have been a scenario where you wished to search for a particular member in your community not by his ‘Email id’ but by the ‘First Name’ or the ‘Last Name’.  Say, finding the details of a specific community member but you don’t remember his email id.

Tuesday, January 13, 2015

Feature Spotlight: Advanced Discussion Enhancements for QualStorm



Survey Analytics introduces highly advanced features to make QualStorm, the live discussion platform, more responsive and easier to manage through our software version 6.8. New advanced features like private messages, live discussion tagging, and message filtering will enhance user experience during the live discussion. This feature spotlight provides a detailed overview of all the new features. You can also watch and listen to an overview video on the advanced discussion enhancements by clicking here.

Monday, January 5, 2015

Feature Spotlight: Language Translation Enhancement



With our latest software version 6.8, Survey Analytics makes the designing of a multilingual survey easier and more interactive for our customers.The updated user interface lets the user add translations easier than ever and monitor the progress of translation process at multiple points.This feature spotlight discusses all language translation enhancements, made in our latest update. Click here to watch an overview video on the language translation enhancement feature.

To design a multilingual survey, login to your Survey Analytics account and please follow the following steps- 


1. Go to “Edit Survey” menu and choose “Languages” from the taskbar on the left. Click on “Set Your Default Language” and choose a default language based on your requirements.You can choose from more than 40 languages- including chinese, Japanese i.e, multibyte character set languages.


2. Now, click on “Add Other Languages” to add all other languages you would like to take the survey in. You can even add more than one language.


You can monitor the translation process at three different places - General Text Translations, Questions & Response Translations, and Overall Translation. At this moment, each tracker shows 0% in the following image. Click on “Get Quote” to get help from our subject matter experts for any of your translation service needs. 


3. Click on “Edit Survey” menu and choose “Add/Edit Questions” from the taskbar on the left. Now, click the edit button for each individual question. The blue status bar on the left indicates the number of surveys completed by the user. Here, ‘0’ in the status bar specifies that zero survey has been completed by the user. 


4. Click on “Language Version” and choose the language from drop down menu. Enter the appropriate translated text and click on “Save Question” button.


5. Now, go to “Languages” taskbar to monitor the translation progress at multiple points. A green right mark against each question indicates respective question and responses has been translated completely.

6. There is also an additional way to add the translated text for a question and its responses, other than the one mentioned in Step 4. Click on the drop down button on appropriate question and enter the relevant translation here. Click “Save Question” once you are finished adding the complete translated text.


Once you are finished adding translations for all your questions and responses, your multilingual survey is ready to launch. Create your multilingual survey right now using our all featured enabled 14 days free trial license.
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