#1: 2014 Holiday Shopping Trends by ShortStack
- The average shopper will do 44% of their holiday shopping online.
- 84% of store visitors will use their mobile device before or during a shopping trip.
- 25% of shoppers say that mobile optimized websites greatly impacts their decision about whether or not to shop there.

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#2: The Commerce of Christmas by outright
- Shoppers spend an average of $704.18 on gifts and seasonal items for the year.
- 60% of shoppers plan on buying something for themselves this year.
- The number of consumers making purchases through a mobile device went up by about 11% from just a few years ago.

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#3: Holiday Social Marketing Trends 2014 by offerpop
- 62% of marketers' primary goal for social this holiday season is driving sales and extending brand reach.
- Apparently the Facebook algorithm change didn't phase most people. 92% of marketers plan to spend the majority of their holiday budget on Facebook.
- 73% of Marketers agree that the breakout social network of 2014 was Instagram.

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#4: Multichannel Holiday Marketing Stats by Mainstreethost
- In 2013, 52% of online smartphone shoppers used their phones throughout the shopping process.
- 84% of marketers use mobile-optimized websites. Do you?
- In 2014, holiday shoppers are expected to spend $89 billion on gifts online.

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#5: 'Tis the Season to be Shoppy by lab42
- In 2010, the average holiday shopper spent $107.50 on themselves.
- 61% of people plan to research the perfect gift via social networks.
- The majority of people plan to spendmore than $700 this holiday season.

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