Friday, November 7, 2014

Top 5 Infographics of the Week: Instagram for Business


Let's be real - there is nothing hotter than Instagram right now. With over 200 million monthly active users, you would be crazy not to make your business an Instagram account. And while there may be more users on other social networks like Facebook, the most telling stat of all is about the growth for brands. 71% of the world's most recognized brands in the world are active on Instagram - up 40% from last year hence the 80% growth rate. And not only are they growing, but engagement is on the rise as well. Brand engagement on Instagram has grown by 350% year over year, due in part to more brands jumping on the bandwagon.

#1: 10 Musts of Using Instagram for Business by TechWyse Internet Marketing

  • Before you embark on an Instagram journey for your business, decide on what your goals are. Are you using it to sell more products? Gain more followers? Increase brand awareness? By deciding what your main goals are beforehand, you ensure that you can deliver a consistent message. 
  • Pick a "theme" to your photos so they have a consistent look. Whether this be the same filter or style, stay consistent for your followers. 
  • Host a photo contest. Create a custom hashtag and encourage others to use it on Instagram. Your account will be gaining traffic in no time. 

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10 Musts of Using Instagram for Business

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#2: Instagram for Business by Self Employed King

  • When using Instagram for business, stick to the 80-20 rule. Keep 80% of images non-business related and 20% product/service related. 
  • Don't be afraid to show your brand's personality and be quirky. Follow other users back and engage with them, too. 
  • Make sure you include calls to action in your posts sometimes. You want to drive people elsewhere as well. 

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Instagram for Business

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#3: 8 Ways to Use Instagram for Business by The Social Tree

  • Instagram followers love to feel like they are getting a "behind the scenes look". Take this opportunity to give your followers a backstage pass to your company or brand. Show how products are made, or show your lesser-known products. 
  • Show the office and employees. Like before, your followers love to hear about who is behind the camera. It's so easy to snap a fun candid picture of employees and co-workers! Show off your fun corporate culture and give a glimpse of the day-to-day.
  • Share quotes and inspiration. People love to see uplifting, positive, funny, and unique thoughts and anecdotes. 

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8 Ways to Use Instagram for Business

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#4: 5 Ways to Rock Instagram for Business by 500 Social Media Marketing Tips

  • Feature customers using your products. Sharpie does this by showing and regramming the artistic creations that it's customers made. 
  • Promote new products and offers, but don't spam!
  • Host themed photo contests to get your fans more engaged.

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5 Ways to Rock Instagram for Business

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#5: Why Instagram is Good For Your Business by Gold Coast Design Studio

  • Use Instagram to engage with your customers. It shows that you are not being a robot. Reply to comments and make sure you listen to them. 
  • Let's face it, everyone has competition. But who doesn't like free stuff? Use your Instagram account to post giveaways and competitions. 
  • Post a behind-the-scenes look at what is going on at your company. It is only human nature to want to get an exclusive look!

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Why Instagram is Good For Your Business

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