Friday, November 28, 2014

Top 5 Infographics of the Week: Black Friday

Whether you love it or hate it, there's no denying that Black Friday is one of the biggest retail shopping days of the year. As many as 140 million people are expected to go shopping over Thanksgiving weekend, including 95.5 million on Black Friday and 25.6 million on Thanksgiving Day (according to NRF). And let's not forget Cyber Monday - the online shopping alternative to Black Friday where retailers will offer sales and coupon codes for a limited time.

72% of Black Friday shoppers say that social media  has some sort of impact on their shopping habits - so retailers better step up their social media game, as people will be paying attention to competitors' deals on Facebook. Whether you plan to partake or not, we hope you enjoy these infographics with stats on Black Friday.

Thursday, November 27, 2014

On Behalf Of All Of Us At Survey Analytics: Happy Thanksgiving!

On behalf of everyone at Survey Analytics, we hope you have a wonderful Thanksgiving!

As a company, we have so much to be thankful in 2014.

Great team, great leadership, and very ambitious projects that will bring the x factor to our clients. Truly an exciting time here and we at SA are "ALL IN." 

Most of all, we are thankful for our clients who have partnered up with us as your data collection software. We would not be where we are without you. Your feedback and opinions are very important to us and have made a huge difference as we continue to move full steam ahead into 2015.

Thank you!

And of course, since we are headquartered in Seattle, Go Hawks! 

Wednesday, November 26, 2014

SA’s Community Advantage: Gamify Your Community With Badges!

Gamification and surveys have been talked about for a about 5 years now. Survey wise, it can be a hit and miss.The area that really shows true gamification and true motivation is by applying a badge system to the communities you are managing for research. Badges have been used for years to illustrate someone earning a reward or unlocking an achievement. Used by many other companies, most famously by Foursquare, they indicate the attainment of a goal in either a game or a non-game setting. Psychologically, they can be very powerful. Badges can evoke engagement, increased competition, and incentivizes users to keep moving forward. In relation to surveys, this is very valuable. By rewarding participants with badges, it keeps them hungry for more. Take a look at the following slides to learn more about badges and see how easy they are to set up.

As mentioned before, a badge is a visual tool that is used to indicate a reward or achievement by a person. When a person completes a task, such as completely filling out their profile, they earn the "Profile Verified" badge. While badges don't always appeal to everyone, they are usually effective at boosting engagement, stirring up some friendly competition, and encouraging game-like thinking in a non-game setting.

We have 5 badges already pre-loaded into your Survey Analytics account. They include "Points Bandit", "Lifetime Achievement", "Community Leader", "Profile Verified" and "WIFLY". Each of the 5 badges has a cute little image and all stand for different things. For example, when someone downloads the SurveySwipe app from the app store, they are rewarded with the "WIFLY" badge!

Adding badges to your panel is extremely fast. Simply log into your Survey Analytics account, click on "Panel" across the top bar and scroll down a bit until you see "Badges" on the left. There you will see a list of the 5 badges we have provided, as well as the opportunity to add or edit your own. Click "Edit" to edit a badge.

Once you have added the badges you want, click "Apply Badges". This only take a second to refresh, and you can even leave the page if you need to. Once it says 100% it is done adding the badges to your panel.

If you would like to add your own badges, that is an option as well.  We hope you enjoy this feature in our community management solution. To learn more about badges and our community tool join us for an upcoming webinar on December 4th, 2014.

Title: The Building Blocks For A Sustainable Research Community
Date/Time: December 4th, 2014 11AM PST/ 2PM EST

Click Here To Learn More

Tuesday, November 25, 2014

Survey Analytics Community Advantage: API Integration With Community Management Solution

Integration image.jpeg

Why is an API integration so beneficial for Community management solutions? Let's think about your day working on your community and the research projects. Do you want to spend copious amounts of time manually exporting and importing profiling information and data between your community and your internal database? How many hours do you suspect this would be? Your time is better spent running projects and analyzing the results. Let our API integration do the heavy lifting! It will allow your database to talk to ours and pull or push data on a scheduled basis.

The Community API from Survey Analytics allows users to access their community through an API and perform view, create and add operations. Users may want to know what fields are present in the panel, access specific member details and update the same. Clients will call a URL entailing the request type and pass specific details as required by the API call. The information will be in JSON format.

Available Community API calls include:

  • Create/Update Panel Members Record
  • Export Panel Members Data
  • Export Reward Stats
  • Export Panel Members Data for Active Campaigns Batches
  • Get Available Sample Criteria to Select/Filter Members.
  • Get Available Sample Count for given Selection/Sample Criteria
  • Get the Price Per Response for the given Selection/Sample Criteria
  • Send Survey Invitation to Panel Members
  • Get the Rewards List for a Panel
  • Redeem Points against the Rewards

To learn more about Survey Analytics community management solution, please join us for a webinar on Thursday December 4th, 2014.

Title: The Building Blocks For A Sustainable Research Community
Date/Time: December 4th, 2014 11AM PST/ 2PM EST

Click Here To Learn More

Monday, November 24, 2014

Product Release: Survey Analytics Version 6.1 Release

We are getting James #Francoed in the latest release of Version 6.1 of the Survey Analytics Platform. See some of the enhancements and updates in the email below. A big shoutout to the development team for really kicking it up a notch with major UI and UX enhancements that can be seen in every aspect of the software. Our goal is to make the tool as intuitive as possible so you can build, deploy and analyze your data easily. 
Survey Analytics Core Features and Enhancements:
Survey Creation Enhancements
  • Scrolling carousel theme options
  • New smiley face icons
  • Compact view option now available on add/edit page
  • Folder settings replaced by settings icon
  • Moved download, search & replace, and logic analysis to add/edit page
  • Easily add piping codes at any part of a survey template
  • Scale library to close ended question types


Friday, November 21, 2014

Top 5 Infographics of the Week: Trends for 2015

With December just around the corner, the end of the year will be here before you know it. 2014 has been great, but we're already on the hunt for what's up and coming in the world of marketing and social media in 2015. According to this article by FastCompany, ever since the Facebook algorithm change, the reach and attention span for your audience on Facebook and Twitter is dwindling. So, they suggest putting more of your marketing efforts into email. On top of that, the era of "selling" is over. It is time to start delivering fresh content that answers their questions and provides consistent value. The popularity of online communities is on the rise as well, as demonstrated in the article by Sony's PlayStation 4. Learn more about community building and tactics in our upcoming webinar on 12/3. Learn the rest of the trends and predictions for 2015 in these infographics.

#1: B2B Content Marketing Trends for 2015 by Uberflip
  • 70% of content marketers are creating more content than they did one year ago, but only 21% say they are successful at tracking ROI.
  • 35% say they have a documented content strategy.
  • Infographics are the tactic that had the greatest increase in usage. 
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B2B Content Marketing Trends for 2015

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#2: 10 Marketing Predictions for 2015 by Wheelhouse Advisors
  • Guest posting is decreasing. $125 is the average cost of a paid guest blog post. 
  • Content marketing is on the rise. More and more companies are allowing their marketing budget to include more content marketing tactics and not just traditional marketing.
  • Increased online ad spending. Especially with Facebook's algorithm chance, marketers are forced to take the paid ad route more and more. 
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    Marketing Predictions for 2015

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    #3: B2B Content Marketing 2015 Benchmarks, Budgets & Trends by Brightcove
  • The top challenge that B2B marketers say they face is producing engaging content.
  • 86% of B2B marketers use content marketing as a strategy today. 38% say they are effective at it.
  • Videos are on the rise as a growing tactic for B2B content marketers.
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    B2B Content Marketing

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    #4: Digital Marketing Trend 2015
    • In 2015, the time to sell is over. It's time to start serving your audience by answering their questions and providing consistent value.
    • For the new year, the lifecycle of social media marketing begins again. Take this time to re-evaluate your target audience.
    • Step away from the sales pitch. People now enjoy the experience of a human touch.
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    Digital Marketing Trends for 2015

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    #5: Video Marketing Trends 2015 by Syndacast
    • 65% of video viewers watch more than three quarters of a video.
    • Marketing professionals worldwide agree that video is the type of content with the best ROI.
    • 93% of marketers use video for online marketing, sales or other communication.
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    Video Marketing Trends 2015

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    Learn about using the right tools, methodologies and current trends to measure the employee engagement correctly and effectively in Survey Analytics’ FREE Webinar “Employee Engagement: Measure to Succeed,” on Thursday, March 5th. Click here to register.

Thursday, November 20, 2014

Survey Analytics Community Advantage: Real Time Reporting

Survey Analytics offers many real-time analytics tools and report options to monitor the status of your research projects and community engagement. So whether you need to measure the success of your community engagement projects or confirm if you need to make changes to the deployment strategy, Survey Analytics’ community management solution offers the most diverse options for your real-time reporting needs.

Real time tools & reports include:

  • Community Email Statistics
  • Response Rates
  • Filter & Segmentation Tools
  • Weighting & Balancing
  • Cross Tabulations
  • Trend Analysis
  • Correlation Analysis
  • Multiple data export options (xls, csv, SPSS, SQL, etc.

Preview of panel reporting options:

To learn more about Survey Analytics community management solution, please join us for a webinar on Thursday December 4th, 2014.
Title: The Building Blocks For A Sustainable Research Community
Date/Time: December 4th, 2014 11AM PST/ 2PM EST

Click Here To Learn More

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Wednesday, November 19, 2014

Survey Analytics Community Advantage: Create Beautiful Community Sites!

The art of creating beautiful community sites on Survey Analytics is more than using colors and fonts that are acceptable to the legal department. Think of it as your community landing page - one that looks inviting with plenty of engaging content to entice members to visit on a regular basis. But the real art of community site optimization is crafting your site through the eyes of our audience. From a prospective community member’s perspective, their funnel progresses through four questions below.

Survey Analytics offers customizable community sites that will allow you beautifully answer these questions with ease. Make it work for you, but more importantly, make it work for your community members! Take a look at a few customized sites from our customers:

To learn more about Survey Analytics community management solution, please join us for a webinar on Thursday December 4th, 2014.
Title: The Building Blocks For A Sustainable Research Community
Date/Time: December 4th, 2014 11AM PST/ 2PM EST

Click Here To Learn More

Monday, November 17, 2014

Survey Analytics Community Advantage: Easier Set Up Than Apple Pie

People pay for fast and easy. Survey Analytics' community management solution is by and far the easiest and most robust DIY community management tool in the data collection industry. As our #1 selling data collection solution, we want to show you that it takes only 6 steps to build and run a community management solution. You will need surveys or content to share as well as list of potential community members to get started.
6 Steps To Build A Research Community:

1. Set up & create new community
2. Customize community
3. Import or recruit members into community
4. Set up rewards
5. Deploy survey to community
6. Analyze results

Wanna get fancy? Survey Analytics’ community management solution is flexible to fit your needs so it’s ok to spend time and apply additional customization requirements at each step.
Once you learn how to execute all 6 steps, any requests to build and deploy additional communities will be easier than making an apple pie from scratch.
To learn more about Survey Analytics community management solution, please join us for a webinar on Thursday December 4th, 2014.
Title: The Building Blocks For A Sustainable Research Community
Date/Time: December 4th, 2014 11AM PST/ 2PM EST

Click Here To Learn More

Friday, November 14, 2014

Top 5 Infographics of the Week: Happiness at Work

According to a recent study, only 47.7% of Americans say they are satisfied with their jobs. It may seem obvious, but those that are happier and more satisfied with their lives tend to be happier at work too. In addition, happy employees are 186% more likely to positively promote their company during networking opportunities.

So what can we do to improve this? Things like getting enough sleep, eating healthy, and exercising are obviously going to help you feel better. But what about things like taking breaks, celebrating small successes, or organizing your desk and office differently? All of these things can have an impact not only on happiness but on your productivity too. Learn more techniques in the top 5 infographics of the week on Happiness at Work!

Friday, November 7, 2014

Top 5 Infographics of the Week: Instagram for Business

Let's be real - there is nothing hotter than Instagram right now. With over 200 million monthly active users, you would be crazy not to make your business an Instagram account. And while there may be more users on other social networks like Facebook, the most telling stat of all is about the growth for brands. 71% of the world's most recognized brands in the world are active on Instagram - up 40% from last year hence the 80% growth rate. And not only are they growing, but engagement is on the rise as well. Brand engagement on Instagram has grown by 350% year over year, due in part to more brands jumping on the bandwagon.