Friday, October 31, 2014

Top 5 Infographics of the Week: Halloween Facts & Figures

It's that time of year again! While you may be too old to trick-or-treat, you never truly outgrow the spirit of Halloween. Halloween has become the second most commercially successful holiday in the US, with Christmas as the only bigger holiday. It is also the third biggest party day of the year, behind New Year's Eve and Super Bowl Sunday.

You already knew that Halloween was a huge commercial holiday, but did you know that Halloween started in Ireland? It was originally called Samhain, and it was a celebration to signify the end of the summer harvest. People came together to take stock of supplies and gear up for winter. Read the rest and learn more about Halloween in these fun infographics with Halloween Facts & Figures.

Thursday, October 30, 2014

Webinar Q&A: Everything You Need to Know About MaxDiff

First of all, thank you to everyone that attended our successful webinar that aired on October 28, 2014 called Everything You Need to Know About MaxDiff. If you were unable to attend live, you can access the slides and replay here. A special thanks goes out to Paul Richard McCullough of MACRO Consulting Inc., Bert Willard of Ferguson and our very own Esther LaVielle for an insightful presentation about MaxDiff applications in the real world.

Now, we are going to address some of the questions that came up during the presentation and answer them for you here. As always, if you have more questions that come up, or if you are interested in trying MaxDiff out for yourself, don't hesitate to reach out to us.

Friday, October 24, 2014

Top 5 Infographics of the Week: Gaining the Competitive Advantage

In the past, we were told that in order for companies to be successful, they needed four things. The company needed to be valuable, exploitable, rare, and non-substitutable. Well, the rules of the game has changed and what made your business competitive in the past may no longer work anymore.

Today, we need business intelligence and analytics to guide us and to make better decisions, especially when budgets are being squeezed. 54% of business professionals already say that their company needs to be more analytics-driven to be competitive, and they are right. The key to gaining an edge against your competitors lies in the practice of leveraging data to your advantage. Keep reading to learn more about how to get a competitive advantage.

Wednesday, October 22, 2014

The Five Essentials of Lovable Innovation

Earlier this week, we posted Part 1 and Part 2 on our series of Lovable Innovation. In Part 1 we defined what Lovable Innovation was and the importance of adding it to your business dictionary. In Part 2 we illustrated what it means to make products consumers truly love with a case study by GM.

Today, we are wrapping up our series by discussing the five essential elements of Lovable Innovation. All companies, at some point or another, seek to innovate and create positive change. In order to do this, they must apply Lovable Innovation practices and focus their innovation efforts on products and services that customers really want. The result of adhering to these 5 principles? The ability to direct all innovation efforts, incremental, radical and otherwise on products your customers will love.

Tuesday, October 21, 2014

5 Things to Know About MaxDiff

Maximum Difference Scaling (MaxDiff Scaling) is a research methodology that results in interval scale measurements that are based on comparative judgements. With MaxDiff, survey respondents are shown a set of possible items and are asked to indicate what the best and worst items are (or most and least important, most and least appealing, most and least desirable, etc.) There are many reasons to use MaxDiff in your research methodology, but we are just skimming the surface here today. Keep reading to learn more about MaxDiff, why you should use it, how it works and how to analyze it! And if you're interested in learning more, sign up for our free 30-minute webinar on October 28, 2014 about Everything You Need to Know About MaxDiff.

Monday, October 20, 2014

Lovable Innovation: The Spotlight on GM

New 2015 GM Models are to be equipped with 4G LTE
Last week we posted an article about Adding "Lovable Innovation" to your Business Terms Dictionary, which was Part 1 in our segment on Lovable Innovation. Today, we are showing how lovable innovation changed the game for GM. More specifically, for Mary Barra. Quite possibly the most powerful woman in the auto-industry, Barra is the first female CEO of General Motors and has made it her mission to turn the company around by embracing innovation. 

Friday, October 17, 2014

Top 5 Infographics of the Week: Women in Tech

Women earn 57% of the country's bachelor degrees and make up roughly half of the professional workforce, yet they represent less than 25% of STEM (science, technology, engineering, math) employees. And the funny part is, there is a plethora of STEM jobs out there, but not enough qualified workers to fill them.

Back in the 1970s, approximately 37% of computer science degree holders were women. In 2010, this number dropped to 18% (according to the National Science Foundation). But today, the trends are changing as more women are rising to meet the challenge of a traditionally male-dominated field. So why wouldn't you hire more women in tech? By reducing female attrition in STEM by 25% would add 220,000 people to the talent pool. Just some food for thought.

Wednesday, October 15, 2014

Add "Lovable Innovation" to Your Business Terms Dictionary

Embracing Lovable Innovation

Over the past decade, we've witnessed companies come up with a dizzying range of new products, yet many are still wondering why they are struggling. Some of these innovation concepts focus on enhancing current products and services, while others focus on creating game-changing technology. Whichever innovation concept they focused on, they seem to have forgotten one crucial thing: that innovation, whether it is radical or incremental, cannot just be about new features, products, or technology. Rather, innovation efforts must be concentrated and directed towards products and solutions that customers love

In the midst of this faux-innovation era, we are inundated with concepts and terms such as radical, disruptive, incremental, experience and more. Well, today we are going to debunk this business jargon and get to the heart of what it means to truly innovate in a way that customers will want to tell their friends about.

What is Lovable Innovation?

You may be asking yourself, "What is Lovable Innovation anyway?". Lovable Innovation is the process of learning what customers really value and then delivering complete, lovable products, services and experiences throughout the entire life cycle of the customer. Lovable Innovation doesn't end when the product is a success, it continues to satisfy the customer for the rest of their journey with you.

Friday, October 10, 2014

Top 5 Infographics of the Week: Lifetime Value of a Customer

Not to be confused with customer loyalty, the lifetime value of a customer is the projected amount of revenue a customer will generate over their lifetime at your business. A good rule of thumb to follow for this is called the Pareto Principle (also known as the 80-20 rule). This rule states that 80% of your company's revenue will come from 20% of your customers. That's why it is so important to focus on what's right in front of you - your existing customers. On top of that, research has found that it costs approximately five times as much to acquire new customers as it does to keep existing ones. So it's pretty much a no-brainer that you should work towards a retention program. But how do you do that? Well, we can't tell you the key to success but we can help by showing these infographics with tips to keep customers coming back.

Thursday, October 9, 2014

Going Outside of the Box to Improve Your Survey Design

It's not you, it's me! When will we stop blaming ourselves? The first step to changing something that might not be working is accepting the problem. Have you ever received a complaint from someone taking a survey you designed? You're not alone. In fact, we receive complaints almost every day of a survey gone wrong. Whether the survey is too long, too short, the questions are out of order or it does not provide an open end area to give feedback - there are many things that can send survey respondents down the wrong path. Not only can these holes leave a negative and/or feeling of confusion for respondents - they can also take a toll on the accuracy of the data you receive from your surveys! Continue reading to see an outside of the box way to give your survey design a test drive with TryMyUI - a cool company we recently acquired.

Wednesday, October 8, 2014

Feature Spotlight: HotSpot Image Testing

In this Feature Spotlight we are demonstrating how to use HotSpot Image Testing in your survey. HotSpot Image Testing is a new feature added to Survey Analytics, and is somewhat similar to Heatmap Analysis. You can check out the Feature Spotlight on Heatmap first here. HotSpot differs from Heatmap in a few ways. It is still a visual question type, but instead respondents can click a thumbs up or a thumbs down on areas of an image that they like or dislike. It can be used across a multitude of scenarios and industries. Keep reading to learn more about HotSpot Image Testing and see how to set it up today.

Saturday, October 4, 2014

September 2014 Monthly Recap with Survey Analytics

It's a busy time of the year as we all begin to plan for 2015 and review what happened this year. Odds are, we are either taking this time to 1) explore new mediums, 2) invest more with our leftover budgets - or 3) patting ourselves on the back for saving money and still producing great results. For all of our customers, we hope the third item holds true. It's also a busy time of the year for Survey Analytics and we would like to unfold some of the happenings from September in another edition of our monthly recap. Continue reading to see some newsworthy topics, events we participated in and the latest features available in our software.

Friday, October 3, 2014

Top 5 Infographics of the Week: Online Review Revolution

Some say that ignorance is bliss. Well, we think that in most scenarios, ignorance is almost never bliss. If you think that tuning out negative and false customer reviews online isn't going to hurt you, you are sorely mistaken. In a world where 92% of adults consult online reviews before making a purchase, you really have no choice but to confront it head-on. Ignoring what your customers say about you can have a dramatic effect on sales, and this goes for businesses big and small. Don't take it personally though; it happens to the best of us. Even the most highly regarded brands around the world get negative feedback on the regular. But what's more important (and more difficult) is how you handle it. So take a look at these 5 infographics with tips and tricks about how to manage customer reviews and feedback of all kinds.

Wednesday, October 1, 2014

Feature Spotlight: Customizable Dashboards

Around this exact time last year, we posted a Feature Spotlight on New Ways to View Survey Response Counts. Well, that Feature Spotlight has turned out to be one of our most popular blog posts of all time! And since a lot has improved in our system over the past year, we decided to do an updated version showcasing our latest interface for you now.

This updated Feature Spotlight will show you how to filter and customize dashboards so it displays exactly how you want it to. View responses by device, operating system, or browser. You can also view an interactive world map that allows you to see where your respondents are coming from at-a-glance. We will also show how you can drill down and filter based on specific answers to survey questions. Whatever it is that you want to see, we've got it! Learn how to view all of these reports and more in our latest Feature Spotlight.