Friday, August 15, 2014

Top 5 Infographics of the Week: The New Rules of Content Marketing

Forget everything you know about traditional marketing. Outbound marketing, which includes cold calling, telemarketing, spam, sales flyers, and buying consumers' attention is losing popularity and credibility among consumers very quickly.

Enter content marketing. It is a new form of inbound marketing, in which you share things such as blog posts, whitepapers, podcasts, ebooks, webinars and more to draw people in and grab their attention with your powerful content.

Today, there are fewer barriers between brands and customers, and the empowered consumer can tell the difference between outbound and inbound. Furthermore, they already know where to get the information they need and how to find it. These are "The New Rules of Content Marketing" and we've found 5 great infographics to back them up.


#1: The State of Small Business Content Marketing in 2014 by BoostSuite
  • Content marketing is web-based. Mainly made up of blog posts, content marketing primarily web-based, with 89% of small businesses publishing weekly. 
  • Content marketing is time-consuming. Over half of small businesses spend more than 2 hours creating each piece of web content. That equates to 5% of the workweek being spent just on web content.
  • Content marketing is random. Gut feeling guides strategy sometimes, not always data. 81% of small businesses create different content for web vs. social vs. email.
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The State of Small Business Content Marketing in 2014

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#2: The Commandments of Content Marketing by Alex Miser
  • Blogging is the fuel for other content marketing initiatives. It's okay to be opinionated, link to existing content, and keep it brief (250 to 350 words).
  • Videos on landing pages increase conversion rates by 86%. Aim to keep your video under 3 minutes, make a storyboard to visualize your message, create diverse video topics for a wide range of topics. 
  • Lastly, social media is like free advertising. You need to communicate with the right audience though. 
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The Commandments of Content Marketing

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#3: Cold Calling is for Amateurs by SAP
  • 329 million people read blogs each month and 27 million pieces of content are shared each day. 
  • What's more: 73% of people prefer to get information about an organization through articles, rather than traditional advertisements. 
  • 61% of people feel better about companies that deliver custom content and are more likely to buy from such companies. 
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Cold Calling is for Amateurs

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#4: The Content Marketing Explosion by BlueGlass Interactive
  • B2B marketers invest around 26% of their total budgets on content marketing. Small businesses allocate an even larger share. 
  • 90% of B2B marketers do some form of content marketing, whether they realize it or not. 
  • 60% of B2B marketers plan to spend more on content marketing in the next 12 months. 
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The Content Marketing Explosion

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#5: 16 Thoughts on Content Marketing by Crafted
  • Do not tell people events, give them a story. A surprise, an emotional reaction, and a little bit of happiness make people share content. 
  • We are not thinking machines that feel, we are feeling machines that think.
  • Ask all of your colleagues to provide you with content ideas. Janet from accounts could be sitting on some useful data. 
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16 Thoughts on Content Marketing

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