Friday, August 29, 2014

Top 5 Infographics of the Week: Are You Ready For Some Football?

With the preseason in full swing and the regular season just around the corner, there's no doubt that Americans are ready for some football. At Survey Analytics, many of us are Seattle Seahawks fans, some are Cincinnati Bengals fans, and we even have a few Ohio State/ University of Michigan fan rivalries. Whatever team you root for, whether it be for the NFL or a college team, we thought it would be fun to get into the football spirit by showing the top 5 infographics on football.

While you're at it, check out our TURF Analysis Playbook webinar that aired earlier this week. It's a fun 30-minute presentation about TURF Analysis with a fun football theme and survey thrown in there. Enjoy!

Wednesday, August 27, 2014

Your Most Frequently Asked TURF Analysis Questions Answered

TURF Analysis stands for Total Unduplicated Reach and Frequency. To break that down word by word, Total means complete or absolute, Unduplicated means it is unique, Reach is the number of people reached at least once and Frequency is the total number of times a person was reached. TURF came originally from the demand from marketing agencies and has since extended to products and service research. It helps you see what is optimal with different market potentials for products, services and content to offer.

The most recent Survey Analytics Webinar was The TURF Analysis Playbook, a 30 minute presentation or "drill" presented by our very own methodology expert and VP of Client Services Esther LaVielle. Over 100 research professionals joined us live for the presentation as Esther presented what TURF Analysis is and when and how you should apply it to your research efforts. In case you missed out, you can get the replay here. Following the presentation, some very great questions were asked by attendees and in case you checked out early, here are the answers! Continue reading to check out our all new guide to TURF Analysis enclosed after the Q&A too!

Friday, August 22, 2014

Top 5 Infographics of the Week: The iBeacon Opportunity

If you haven't heard the buzz about iBeacons by now, now is your chance to get up to speed. So what are they? iBeacons are Apple's version of low-energy bluetooth (BLE) enabled technology that transmit relevant signals to your smartphone. Simply put, apps installed on your iPhone "listen" for the signal transmitted by these beacons and respond accordingly when your phone comes into range. Let's see an example: say there is an iBeacon positioned inside a store. When you walk in with a suitable bluetooth-enabled device, you will receive a notification, survey, coupon, or other marketing message that is relevant to your shopping experience. They present a tremendous opportunity for marketing and advertising alike, but some consumers are hesitant because of privacy and security concerns. Take a look at these great infographics with everything you need to know about iBeacons.

Wednesday, August 20, 2014

What Browser Are You Running Survey Analytics On?

As we all know, a website is only as good as the browser you use to access it on. If you have been having any trouble accessing Survey Analytics, it may have to do with the browser you are using. In an effort to avoid any potential problems, we are showing you a chart of browsers that we support.

Here is a table of browser versions Survey Analytics currently supports:

Customer Success Tip: If you run into accessibility issues, make sure to check the browser version you are on and upgrade or select a different browser. Log out of the site, and clear your cookies and cache before logging in again. If you still run into issues contact your dedicated Customer Success Manager and we will work with you to resolve as quickly as possible.

NewMR Recap: What's Hot in Market Research

This morning we had the pleasure of sitting in on NewMR's lecture called "What's Hot in Market Research" presented by Ray Poynter of Vision Critical. A lot of times people ask, "What's going to be the next big thing in Market Research? What's going out of style? What can we expect in the next 5-10 years?" Today Ray addressed all these things and more. He went into what's hot, what's not so hot, what's going to be hot, as well as some speculations about what the future holds. We'll get right into it but first let us give a big thanks and shoutout to NewMR for allowing us to be the Platinum Sponsor for all events in 2014.

Sunday, August 17, 2014

4 Steps to Get the Most out of Points, Badges and Leaderboards

If you're anything like us, you may be curious about learning how to make your feedback initiatives more fun for the respondents in hopes to grow your community. Where should you even begin? Gamification is complicated, and we fully admit we have not mastered the subject just yet either. One thing we have learned however is that when it comes to gamification, there is no "one size fits all" strategy and like anything - you have to test it out, listen and make changes to improve. We think we may finally have the perfect combination of easy admin, surveys, analytics, engagement tools and the basic mechanics of gamification that can bring you the community growth that you're after.

I'm sure you have heard or seen somewhere by someone trying to sell you a service that gamification is easy. There are many PBL (Points, Badges and Leaderboard) solutions available to utilize for customers, employees and overall audience engagement. PBLs alone are not an entire gamification strategy. But if they are all you have - here are four steps you can take for making the most of them to create a more engaging user experience and get the best results. Plus we have included some examples of our all new badges that are also customizable to work for you in Survey Analytics on top of our pre-existing surveys, analytics, panel management and automated points and rewards system.

Friday, August 15, 2014

Top 5 Infographics of the Week: The New Rules of Content Marketing

Forget everything you know about traditional marketing. Outbound marketing, which includes cold calling, telemarketing, spam, sales flyers, and buying consumers' attention is losing popularity and credibility among consumers very quickly.

Enter content marketing. It is a new form of inbound marketing, in which you share things such as blog posts, whitepapers, podcasts, ebooks, webinars and more to draw people in and grab their attention with your powerful content.

Today, there are fewer barriers between brands and customers, and the empowered consumer can tell the difference between outbound and inbound. Furthermore, they already know where to get the information they need and how to find it. These are "The New Rules of Content Marketing" and we've found 5 great infographics to back them up.

Tuesday, August 12, 2014

Feature Spotlight: Employee Feedback Dashboard

Today's Feature Spotlight is going to dive into one of our products you may not know much about. FlashLet is a lightweight, easy-to-implement solution offered by Survey Analytics that you can use to easily collect actionable employee feedback. And the best news is, it's free to try while it's in beta and will always be free for organizations under 25 employees. Although we launched FlashLet back in February and were even featured in this Forbes article - we don't even know where to begin when telling you how far the product has come over the past few months of collecting feedback and adding in new features. The newest feature is the Employee Feedback Dashboard which provides your company with an interactive view of how your company is feeling, the happiest employees within your organization and much, much more!

Saturday, August 9, 2014

3 Advantages of Qualitative Research

When it comes to market research, quantitative data is just half the battle. In order to truly understand the subject's psyche, you must go beyond the numbers and utilize qualitative research. Qualitative research is one in which researchers attempt to gather an in-depth understanding of human behavior. It goes beyond the what, where, and when and investigates the why and how of decision making.

Friday, August 8, 2014

Top 5 Infographics of the Week: Cyber Security

Earlier this week, we experienced a power outage with our data center at Internap. During this short period of time, our customers were unable to access the site. Luckily, it didn't last long and we are back up and running now thanks to our dedicated support team that responded quickly and worked diligently.

Cyber security is, and always has been, a very important issue for us as we continue to grow and meet the demands of a technology-driven society. Nothing is more paramount than the safety of your valuable data. And apparently we weren't the only ones affected, as LinkedIn was experiencing difficulties on the same day and Internap had 3 massive outages earlier this year. Check out these infographics with stats on the importance of cyber security and the impact it can have on small-medium sized businesses.

Tuesday, August 5, 2014

You Know How to Use it, But do They? A Q&A With TryMyUI

Just last week, we announced our acquisition of the usability testing company TryMyUI and we are all very excited for what's coming next. We had an opportunity to dig in and get some dirt from the young and vibrant Founder and Product Manager Ritvij Gautam (you can call him Rit) about what this means for him and what's coming next for TryMyUI.

In case you missed out earlier, TryMyUI is a usability testing platform that enables companies to access very interactive, narrative walkthrough videos of their online user experience. 

The pre-qualified testers on board with TryMyUI are properly trained to give this very rich, qualitative, behavioral data and feedback to not only confirm where things are looking great, but also suggest where improvements should be made.

Along with our Q&A enclosed later in this post, you can also listen to the Podcast recorded last week with Rit to learn more about TryMyUI and the vision moving forward. A big thanks to Clark Buckner (Twitter) and the fantastic team at TechnologyAdvice for taking the time to interview include us!

Monday, August 4, 2014

July 2014 Monthly Recap with Survey Analytics

The bad news is, time flies. The good news is, you're the pilot! It's a new month again, and that means its time to get the high level overview and recap of everything that happened with Survey Analytics during July of 2014. Why continue reading? Because this month we bought a cool company and continued to develop even cooler software to help you listen. And as always, we can't wait to tell you all about it!

Sunday, August 3, 2014

Sneak Peek at New User Friendly Features Added in Survey Analytics 5.2

On Monday, August 4th, Survey Analytics version 5.2 is coming out live. But first, we wanted to address a couple of user friendly enhancements we have coming your way! While we have been diligently listening to all of our valued customers, we learned that even small things like the left hand navigation menus and auto generated report names upon data export actually turned out to be a couple of major pain points. Based on that feedback, we have fixed both issues to provide a better experience moving forward. Continue reading for a sneak peek Survey Analytics 5.2.

Saturday, August 2, 2014

Re-define the Buzzword: Crowdsourcing

In recent years, a phenomenon known as "crowdsourcing" has been rising in popularity and seems to be the new way to leverage ideas. Closely related to, and often confused with crowdfunding, crowdsourcing is basically the process of enlisting the services of people online and using their ideas, money or information for your benefit and/or profit. The idea of utilizing the public opinion is nothing new, but the buzzword "crowdsourcing" has been used more recently and is often overused. In fact, the word "crowdsource" originated in 2006 from the combination of crowd + outsource. It makes sense, because essentially you are getting people to complete business tasks that a company would either perform itself or outsource to another company.

Friday, August 1, 2014

Top 5 Infographics of the Week: Conquer the Bounce Rate

Bounce rate, as defined by Google, is the percentage of people that leave a website before interacting with any other page. In other words, it is the amount of people who leave a website before going past the original page they landed on. A high bounce rate is the plague of web analytics.

However, having a high bounce rate is not always a sign of poor performance, but rather should be considered relative to your rate of conversion. Bounce rate should be taken in stride - after all, sales is what will make your company money, not website visitors. Nevertheless, bounce rate is a hot topic and is something that deserves a closer look. Check out the top 5 infographics from this week (with a bonus from us!) on bounce rate and learn a new thing or two about improving your website.