Friday, July 25, 2014

Top 5 Infographics of the Week: Overused Buzzwords

While some buzzwords actually have meaning and carry weight, most buzzwords are just fluffy language that people use to make themselves sound smart (when in reality they have no idea what they are saying). There has also been an explosion of business buzzwords in 2013, which some of these infographics go into greater detail on.

You also may have seen on our blog that we have been talking about specific business buzzwords that are vastly overused, incorrectly used, or we're just plain sick of hearing. Two weeks ago was on "Big Data", last week was on "Engagement" and look out tomorrow for the post about "Innovation". It only made sense that we coupled that with some infographics about business buzzwords to make the theme complete! Check it out.


#1: 30 Days of Buzzwords by Mashable
  • SoLoMo - social, local, mobile
  • CPL - "cost per like", the cost of acquiring a new fan on a Facebook page, either through paid advertisement or earned media efforts
  • Big data - extensive and detail-rich data sets, everyone's favorite buzzword
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30 Days of Buzzwords

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#2: The Most Overused Buzzwords of 2013 by LinkedIn
  • The top 10 most overused buzzwords of 2013 (in order) include: responsible, strategic, creative, effective, patient, expert, organizational, driven, innovative, analytical.
  • Some retired buzzwords from 2012 include: experimental, motivated, multinational, specialized.
  • Globally, the most overused buzzword on LinkedIn profiles of 2013 was responsible. This word was used twice as much as any other word on our list.
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The Most Overused Buzzwords of 2013

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#3: What's the Buzz? American Corporate Buzzwords By Decade by Jellyvision Lab
  • Some business buzzwords from the 80s include: paradigm shift, synergy, pencil you in, and dog and pony show.
  • Popular buzzwords of the 90s include: bandwidth, clicks-and-mortar, and co-opetition. 
  • Buzzwords of the 2000s include: drink from the fire hose, circle back, out of pocket, and low hanging fruit. 
  • Some buzzwords from the 2010s include: best of breed, bleeding edge, mission critical, and disintermediate.
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What

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#4: The Founder's Dictionary: Buzzwords Every Entrepreneur Should Know by udemy
  • Bandwidth (noun): one's ability, or lack thereof, to do anything.
  • Early Adopter (noun): individuals who lose friends because they incessantly boast on multiple social media streams about how they were one of the first people to discover or use a product.
  • Influencer (noun): someone on Twitter who gains so many followers they spontaneously combust.
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The Founder

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#5: Most Overused Buzzwords in Public Relations by Pressat
  • 48% of journalists delete email pitches that contain multiple buzzwords. 
  • The top 10 buzzwords of 2013 are: leading, influencer, dynamic, phenomenon, forward thinking, innovative, awareness, optimized, organic, utilize.
  • The top 5 companies that used the most buzzwords in 2013 include: IBM, UK Government, Samsung, Kingfisher, and Apple.

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    Most Overused Buzzwords in Public Relations

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