Saturday, May 31, 2014

May 2014 Recap with Survey Analytics

Wow, is this year flying by or what? 2014 is already already just about halfway over! May of 2014 was another great, exciting and jam packed month for the team at Survey Analytics. It's been just over a month since we welcomed two new employees to the team, Dan Fleetwood of the Customer Success Team in Seattle and Colin Wong for Marketing and Business Development in the APAC region. Continue reading for news updates, events we were involved with, some cool features we covered and overall exciting things we have going on right now.

In the news with the help of our fantastic customers and partnership with mindsight we had a technology trends study that was featured on CNBC, Yahoo Finance and among many other well-known publications. The data is still being picked up and considered for future stories, too! Below is the presentation of results from the study on the subject of favorite devices, how consumers interact with apps, data storage, security and more - courtesy of mindsight.

Some product release updates are coming again soon and they are well worth the wait. Expect some new and improved enhancements are coming to both our logic capabilities and the analytics dashboards. We are also excited to announce that our VP of Client Services Esther LaVielle and the newest member our fantastic Customer Success Team, Dan Fleetwood, are going to get in the loop and help share more timely and relevant product updates to all of our customers.

Some features we put the spotlight on this month were the basics of piping in Survey Analytics just yesterday and last week we covered Dynamic Lookup Tables, how they work and how to set them up as a part of your surveys. Earlier in May we covered Custom Variables and Dashboard Configurations. Check out all of our previous feature spotlights here for the great use case and instructions of some of our favorite features of the Survey Analytics platform.

Some events we were involved with this month were courtesy of NewMR. We are the Platinum Sponsor for all of NewMR's 2014 events organized by Ray Poynter, The Director of Vision Critical University and a long time market research pro. On May 14th, Lucy Davison, Managing Director at Keen as Mustard did a great presentation on Research Communications and Getting it Right. Check out the recap here. Following Lucy's presentation, Preriit Souda of TNS Global had a presentation on Social Media and How Conversations Matter More Than Numbers. He shared some very insightful data visualizations of a recent study conducted across Facebook and Twitter. Catch that recap here.

The Survey Analytics Business Blog Challenge was announced just a couple of days ago and designed to help us and other business bloggers around the world churn out more fun, unique and engaging content. Check out the challenge here and if you want to participate, drop us a line! If you successfully complete the challenge, we will feature you right here on our blog and send a $50.00 gift card your way. We hope you follow along as we complete the challenge next month, too!

Thanks again for reading our monthly recap and spending another great month working with us! If you enjoyed this post and can't get enough of us and our updates, check out some of our previous recaps by clicking on the links below.

View Past Recaps

Friday, May 30, 2014

Top 5 Infographics of the Week: Blogging Best Practices

Coming up with original content for a blog on a regular basis isn't always easy. And even after you've written the perfect blog post, you have to promote it in such a way that it will reach your ideal audience. There are tons of articles out there on the do's and dont's of blogging, but we decided to take a different approach on the matter and offer 5 of the coolest infographics on best practices of blogging.

While we're on the subject of blogging - take a look at our 30 day business blog challenge. We give you the ideas, all you have to do is write one short blog post per day for 1 month, embed the badge on your site, and we'll send you a $50 Amazon gift card! No joke. Check out the link for more information.

Thursday, May 29, 2014

Feature Spotlight: Piping 101

This Feature Spotlight illustrates the basics of piping. Piping is a smart way to arrange your survey and make it more efficient for the respondent. Piping enables you to carry text from one question to another, depending on the options selected by the respondent. The best part is that it is available both online and on mobile. Keep reading to learn more about piping, when it is appropriate to use, and how to set it up.

Wednesday, May 28, 2014

The Survey Analytics Business Blog Challenge

Looking for new ideas and inspiration for your business blog? Look no further than the Survey Analytics Business Blog Challenge!Blogs have been around since the turn of the millenium. Bloggers on Tumblr and Wordpress alone are publishing nearly 30,000 posts each minute of every day, and that stat was populated over two years ago. Still, today many businesses are struggling to produce the right mix of relevance and content for their blogs. If you are in charge of writing content for your business blog or know who is, you may have experienced or witnessed those times where we feel stuck. Coming up with high quality, consistent, engaging content on a regular basis is not easy. 

We have a proposition for you: give our business blog challenge a try. Yes, you! Don't outsource all of your business content. Hold yourself accountable and grow your business exposure and engagement with just 30 days of consistency. It’s a win-win situation when you think outside of the box, try something new and conquer your writers block once and for all. Nobody knows your business better than you after all. This challenge covers both fun and challenging business blog post topics to get you well on your way to being a better blogger along with proof that you can produce valuable content. At the end of the day, we all want content to work for us and not against us.

Our blog challenge is a little different than your standard "business blog post ideas" and we promise it will be a lot of fun. A lot of the blog post topics in the business blog challenge are things you or someone close to you at your business already knows. So get out there and share it! Make good content unique to your business a habit moving forward and become a better and not to mention less boring business blogger. Even if you aren’t planning to take the challenge, we do hope you use the business blog post topic ideas for inspiration the next time you are feeling stuck. We want to help you improve both as a blogger and as a business. Continue reading for the blog challenge topics, rules and be sure to follow along as we complete the challenge during the month of June 2014.

Sunday, May 25, 2014

Using Research to Reveal Truths Behind Social Media

We have been hearing a lot of talk lately about using research to uncover truths behind social media, so we wanted to chime in on the subject. So much information is created every second, it is quickly becoming over-saturated. And at the end of the day, the value of social media can only be realized if the conversations taking place are meaningful and concrete. So what can we do leverage all of this data and turn insight into action? We found a few great tweets that shed some light on the subject and summarized them for you here.

Friday, May 23, 2014

Top 5 Infographics of the Week: Summer Travel Tips

Since Memorial Day weekend is now amongst us and summer is right around the corner, vacations are on the top of everyone's mind. So we thought it would be a fun idea to share some of the best infographics on summer travel tips. Believe it or not, Memorial Day is one of the biggest travel weekends. AAA's Memorial Day Travel Report is forecasting 36.1 million travelers this weekend, which will mark the second highest travel volume since 2000. And 88% of traveling this weekend will be done with a car, so cities should expect a rise in traffic as well. But feat not - we have compiled a list of some of the best infographics with tips and tricks for your next summer vacation or roadtrip that are sure to help. Happy trails!

Wednesday, May 21, 2014

Feature Spotlight: Dynamic Lookup Tables

In this Feature Spotlight we are focused on dynamic lookup tables. Dynamic lookup tables are an efficient way of categorizing and organizing data. Dynamic lookup tables can be used to segment data and allows for users to select one category before being shown the next. You have two main options when using a lookup table: a drop down box or a keyword search. Continue reading to learn more about dynamic lookup tables, see how to add them to your survey, and see how they look on mobile.

Tuesday, May 20, 2014

Recap: Social Media - Conversations Matter More Than Numbers

This morning we sat in on NewMR's presentation by Preriit Souda about social media and how conversations matter more than numbers. It was a very interesting presentation and was quite an eye-opener in the whirlwind of social media that takes place every day. A big thanks to Ray Poynter and NewMR for allowing us to be a Platinum sponsor for all of the events taking place in 2014. Preriit offered many insights on social media and the context for understanding conversations. Read on to see our recap of the lecture as well as some images from his invigorating research.

After the presentation, we were able to speak with Preriit briefly on what inspired this type of research. He explained that it all started when he was writing a paper for CASRO last year that took a totally different approach. That approach was what he calls a bottom up approach. While he was working on it, he started looking at traditional social media analysis which he calls top down approach, which is what he demonstrated here today. In addition to this, Preriit comes from a tech savvy background so he is generally away of things done in computer science on data mining. Therefore, he adapted those techniques into ways that could be used in marketing and business insights.

Monday, May 19, 2014

Data Visualization and Our 2014 Personal Technology Trends Study

Data on it's own is flat, factual and not the most engaging piece of content you can put out there. The answer to how others perceive your data lies within how you analyze it and what story you are telling from it. It may seem like out of nowhere over the past couple of years there are now hundreds of companies offering solutions to help you visualize your data in new and creative ways. Data visualization is nothing new to rave about; but the improvements of how far data visualization has come and how we are starting to implement this as a part of our business certainly is worth raving about. Related from Why is Data Visualization so Hot? Speaking of the companies offering data visualization tools, their mission is to help you as a biologically proven visual learner to analyze different data sets, trends and patterns. They really draw us to think about how we are presenting data found from our research today and moving forward.

This spring with the help of our awesome customer mindsight, we were able to conduct a personal technology trends study to see what technology Americans are interacting with and how they are managing the data and security on their devices. The initial press release of the key findings was featured on CNBC, Yahoo Finance and more. We know that you may interact and learn more from looking at a visual more than just reading the copy. So in the instance of this study and how we are bringing it to life, we decided to not only present the findings in text, but in a presentation that tells the story from the data and also in an infographic (using our favorite tool for infographics, Piktochart). There are also plans to reincorporate this information in a new, interactive animated infographic style video we are currently gearing up and training ourselves on how to produce right now. Continue reading to see the presentation and our infographic from the study embedded below as promised.

Sunday, May 18, 2014

3 Cool Things We Learned During Small Business Week 2014

May 12th-16th, 2014 was Small Business Week 2014 organized by the U.S. Small Business Administration (@sbagov). We followed the hashtag, #SBW2014 on Twitter throughout the week and narrowed it down to three of our favorite things shared by brands we love as we celebrated Small Business Week 2014. For some great stats and insights about small businesses in the U.S., check out this story on Why National Small Business Week Matters (The Twitter Small Business Blog).

Why are we talking about Small Business Week 2014 here anyways? In case you didn't know, Survey Analytics is small business proud! Our company is fairly young and currently we stand at 38 dedicated team members strong serving many enterprise level clients with our listening tools. Although we did not have Small Business Week 2014 on our agenda, it popped up and we found it very compelling and thought you would enjoy seeing some of the highlights too.

On Monday, May 12th, 2014 as Small Business Week kicked off at the Twitter headquarters in San Francisco (See the cool event recap), a tweet by Google Enterprise caught our eye and shared a great visualization of why cloud business tools are the key to success in small business. The results are shared in this infographic from a survey of young businesses.

On Tuesday, May 13th, 2014 as we were following the coverage on Twitter, we ran into a tweet by GoToMeeting about a great article they shared from Inc on 4 Ways Small Size is Your Biggest Advantage and made them into an infographic. What are those 4 things anyways? Small companies are accessible, approachable, specialized and speedy! As a small company, we sometimes tend to forget these things in our marketing strategy and they are all true about our business culture and why we are all here to begin with.

On Wednesday, May 14th, 2014, we saw tweet about The Small Business Guide to Twitter. This interactive guide blew us away! Although we are active and think we know a lot about Twitter, it's still good to remind us where we currently stand and find areas where we can improve on utilizing the social network. Just like any other channel, it is important to set goals and measure those goals on Twitter.

What did you run into or learn during Small Business Week 2014? Were you involved with any of the exciting events being put on in San Francisco, Kansas City, Boston, DC or online? What are some of the things you love or that challenge you working at a small business? Tweet us @SurveyAnalytics and don't forget to use the hashtag #SWB2014 and we will retweet and give your small business a shoutout!

Friday, May 16, 2014

Top 5 Infographics of the Week: Wearable Tech

Wearable technology, as defined, is an article of clothing or accessory that incorporates computer and advanced electronic technologies into the device. While it sounds like something out of a sci-fi movie, products like Google glass have been gaining a lot of hype and attention in the media lately.

The philosophy behind wearable tech is quite simple. It's that technology is becoming so incorporated into our daily lives that we don't even notice it anymore - it's passive. You don't have to log your exercise anymore, or set an alarm clock, or charge your phone before going out... or even take out your phone to take a picture! Read on to learn about these products and more.

Thursday, May 15, 2014

Feature Spotlight: Custom Variables

In this feature spotlight we are diving into the world of custom variables. We have now made it easier to update and map custom variables in your survey that can be used for piping, logic, raw data, and data segmentation. Read on to learn more about what custom variables are, how to set them up, and the many applications in your survey.

Wednesday, May 14, 2014

Recap: 5 Tips For Creating Communications With Impact

We would like to give a shoutout on our blog today to NewMR and thank Ray Poynter for bringing us on as the Platinum Sponsor for the rest of events happening in 2014. Today we sat with Ray Poynter, NewMR and Lucy Davison, the Managing Director from Keen as Mustard while she discussed Research Communications: Getting it Right. The presentation will be available here to play in case you missed out along with other NewMR lectures from May 2014.

Before diving into the 5 tips for creating communications with impact, Lucy's presentation opened up with a great introduction about how the field of communication and journalism works differently than market research. It's becoming more challenging for us to filter through all of this accessible information, tell the right story and spot the gorilla. Market research spends more time collecting and analyzing data and tends to stop after filtering through the information and doesn't follow through with the story. On the other hand, journalists quickly collect and sort through information and spend the majority of time visualizing and telling the story. However, the world is changing and the impact it is having on the way we think and gather information in both journalism and market research fields. The world we live and work in today is one where we expect everything to be intuitive and accessible. Do you think this is harming the way we think? Has the whole IoT (Internet of Things) concept damaged our ability to be authentic and put forward intellectual effort?

Monday, May 12, 2014

Survey Analytics Expands to the APAC Region and Welcomes Colin Wong

Survey Analytics has been growing the product quickly and hiring talent across the globe over the past few years. Our President Vivek Bhaskaran and Andrew Jeavons believe that the world is flat, but talent is not and it is in the company's best interest to hire talent across the globe. We would like to make our latest announcement of our expansion to offer our services to the Asia-Pacific region and introduce you to out representative in the area, Colin Wong. Colin brings a lot of experience in the market research industry and has worked in conjunction with some of the biggest annual events in market research. We had the opportunity to have a quick Q&A with him and continue reading to learn more about Colin and his role in Sales and Marketing for Survey Analytics in the APAC region. 

Sunday, May 11, 2014

5 Great Articles on Recruiting People to Join Your Community

There are many different kinds of communities - communities in your workplace, your neighborhood and social networks just to name a few. While they all seem different, they are more similar than you might think. Communities bring people together, and if done correctly, an online community can be an incredibly powerful tool for your brand. Communities encourage participation, foster brand advocates, and bring knowledge together. After all, with no one to "like", comment, and share your content, social marketing is worthless. So we have compiled 5 great articles on tips and tricks for recruiting people to join your online community. Take a look, there are some really helpful ideas in there!

Friday, May 9, 2014

Top 5 Infographics of the Week: Creating Awesome Online Communities

There are many different types of communities - in your neighborhood, in your workplace, your school and more. Communities exist everywhere, even online. In fact, social networks are some of the most powerful communities out there.

Using an online community to fuel your business can be very powerful. Savvy businesses are catching onto the idea that in order to stay in constant contact with their customers and prospects, they must foster an engaging online community. This isn't always easy, so we found 5 great infographics about the ins and outs of creating awesome online communities, from the concept, hiring the right community manager, software consultation all the way to things you should avoid. Continue reading to see some great insights and the top 5 infographics we selected this week on creating and making your online communities awesome!

Thursday, May 8, 2014

Feature Spotlight: Dashboard Configurations

Dashboards are incredibly useful for interpreting and digesting a lot of information, but we all have different preferences when it comes to viewing styles. Now we have made it even easier to configure dashboards while you are already viewing the dashboard report. Without ever having to leave the page, you can click the wheel icon to configure each question within the page. In addition to this, you also have the option to share your configured data with other dashboard accounts, edit the theme, and customize charts. Learn about this, and more, in today's feature spotlight on dashboard configurations.

Wednesday, May 7, 2014

A New & Improved Tour of Survey Analytics

The past couple weeks have been an eventful time for us here at Survey Analytics. You may have noticed some changes in the look and feel of the software; that's because we've been rolling out many new enhancements across the board. We are now using Bootstrap 3, which makes it much easier to use the tool from mobile devices. With new buttons and icons, collapsable side menu, and a revamped dashboard view, we thought it would be beneficial to guide users through all of the new improvements. We've conveniently provided five short videos that take you on a tour of some of the main tabs in Survey Analytics. Take a look below for the videos and a short recap, and don't hesitate to reach out if you have any questions!

Monday, May 5, 2014

Q&A with Our New Customer Success Manager Dan Fleetwood

Q1: Tell us a little bit about yourself - education, background?

Dan: I went to school for two years at the University of Washington before transferring to Central Washington University where I double majored in Communications and Business Administration with a focus on Marketing. For the past 8 years or so, I’ve been working on the data collection and full service side of the Market Research world. This gave me lots of experience in working with a wide variety of both quantitative and qualitative methodologies.  I’m also on the board of the Puget Sound Research Forum where I serve as the Sponsorship Chair this year and will be the VP/President Elect next year.

Sunday, May 4, 2014

5 Awesome but Oh-So-Wrong Science Fiction Projections Into the Future

Live Long and Prosper
At Survey Analytics, many of us love and banter about sci-fi movies and all the awesomeness. We asked Customer Success Team Member Greg Bender to provide us with his top 5 favorite projections into the future in science fiction movies and to emphasize on how very wrong they were. Although we believe anything is possible and some of these dates have not occurred yet, we still thought we would share these so off-beat projections that were already proven wrong or are likely impossible to happen. Please do share some of your favorite sci-fi future projections as well in the comments!

Saturday, May 3, 2014

April 2014 Recap with Survey Analytics

April of 2014 was yet another exciting month at Survey Analytics with a lot of enhancements and additions being made to both our product and team. This week we have geared up and are pleased to announce our new hires Dan Fleetwood on the Customer Success Team in Seattle and Colin Wong out of Brisbane, Australia to come in and help with business development and marketing efforts in the region. We will have some more information about them coming to you soon right here on the blog! Continue reading to see other highlights of Survey Analytics from this past month in the news, events we participated in, product release updates, features we put in the spotlight and more.

Friday, May 2, 2014

Top 5 Infographics of the Week: Social Media Demographics

Social Media Demographic by Survey Analytics
Whether we like to admit it or not, social media has become a huge part of our daily lives. With sayings like, "Find me on Facebook" getting dropped regularly, sometimes we don't even realize how much it is integrated into our personal lives. And with new social media sites being made continuously, we feel as though we need to exist on all of them in order to keep in touch. Wrong, wrong, wrong. We believe that some social media sites are better at some things and worse at others, and finding the right site for you can be a challenge. That is why we were so interested in learning more about social media user demographics and statistics. Check out the top 5 infographics of the week on social media demographics, they have some great statistics.