Friday, April 25, 2014

Top 5 Infographics of the Week: Customer Loyalty Programs

Customer loyalty programs are quickly becoming the new norm. It's a pretty simple notion; if you want to engage and retain customers, you need to reward them for their business. Today, 3 out of 4 Americans are a member of at least one retail loyalty card program, and 55-70% of company sales are generated from those loyalty program customers. On top of that, research has shown that people who do not receive quality customer service will not complain, they will simply take their business somewhere else. We have found 5 of the best infographics on customer loyalty and presented them here for you to see, learn, and share.




#1: Economics of Loyalty Rewards by truaxis
  • The average household participates in 18 loyalty programs
  • Loyalty customers generate 55-70% of company sales
  • 94% of customers would use a card that offered merchant funded rewards over a card that did not
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Economics of Loyalty Rewards

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#2: Customer Loyalty - what it is, and why it's important by National Business Research Institute
  • 3 out of 4 Americans are members of at least one retail loyalty card program
  • 87% of organizations rely on their marketing department for customer loyalty strategies
  • 20% of businesses do not even have a customer loyalty program
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Customer Loyalty

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#3: Love of Loyalty by Axios
  • The top 3 most trusted sources of loyalty for B2B buyers are: word of mouth, salesperson, webinar
  • Brand advocates are twice as likely to share product information on social networks than average web users
  • Brand advocates are three times more likely to share brand information with someone they don't know
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Love of Loyalty

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#4: Loyalty Rewards by zendesk
  • Respondents' 2nd most important requirement for winning their loyalty was for companies to reward them for purchases, feedback and referrals
  • 48% agree that the most critical time for a company to gain your loyalty is when making their first purchase or first impression
  • 54% of respondents said that they would consider increasing the amount of business they do with a company for loyalty rewards
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Loyalty Rewards

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#5: Through Thick and Thin - How Brands Reward Loyalty by Column Five
  • The top 3 benefits offered in loyalty programs are: discounts and savings, free products, points for future merchandise
  • 61% of marketers believe that loyalty program participants are the most profitable customers
  • The CMO Council asked 700 consumers around the world to rank brands according to how satisfied they are with their loyalty and rewards program. The top 5 turned out to be: American Express, American Airlines, Marriott, CVS, and Boots.  
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Through Thick and Thin

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