Friday, March 28, 2014

Top 5 Infographics of the Week: The State of LinkedIn

Just last week, the world's most popular professional network rolled out its brand new publisher platform, starting with a test group of 25,000 users. Right now, if you want access, you will have to fill out a form before it is released to their base of 277 million users. According to LinkedIn, this new publisher platform will give users the ability to share longer posts about their expertise and professional interests, in addition to sharing shorter "status updates". The strategic move by LinkedIn basically means they're providing an amped up blogging tool for people to engage directly with their connections - instead of just being a place to rest your résumé. So far the publisher platform has gotten mixed reviews. In any case, keep reading to see four infographics we've handpicked with great stats on LinkedIn, and one we created ourselves from data provided by Digital Marketing Ramblings.

#1: LinkedIn by the Numbers by Survey Analytics
  • 41% of people use LinkedIn via mobile phone
  • There are over 30 million students and recent college grads on LinkedIn
  • 94% of recruiters will use LinkedIn to find good candidates
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LinkedIn by the Numbers

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#2: The Lowdown on LinkedIn by Hubspot
  • Executives from all Fortune 500 companies are LinkedIn members
  • 560,000 professionals visit the LinkedIn homepage every day
  • Still, only 39% of LinkedIn members are female
  • There is a strong correlation between personal income and LinkedIn usage
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The Lowdown on LinkedIn

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#3: The State of LinkedIn by Wishpond
  • The average age of a LinkedIn user is 44.2 years old
  • 17 minutes is the average time a LinkedIn user spends on the site per month
  • 81% of LinkedIn users belong to at least 1 group
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The State of LinkedIn

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#4: How Many People Use LinkedIn? by Top Dog Social Media
  • Half of LinkedIn is made up of users from the US, India, and Brazil
  • Iceland had the highest adoption rate of LinkedIn than any other country at 29%
  • The US LinkedIn population is equivalent to the entire population of Spain
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How Many People Use LinkedIn?

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#5: Influencers on LinkedIn by LinkedIn Marketing Solutions
  • 49% of users work at a company with less than 100 employees
  • Influencers on LinkedIn are 9x more likely to create content within groups
  • 87% of influencers state that others come to them for advice
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Influencers on LinkedIn

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