Friday, March 21, 2014

Top 5 Infographics of the Week: Mobile App Usage

In 2007, the Mobile App store was nonexistent. Fast forward to 2014 and there are more than 1.5 million apps available for download between the Apple App Store and Google Play. As the base of mobile users grows worldwide, so do the demands of app users. Not only do we have high expectations in terms of functionality and service, but our attention spans are quickly waning. In fact, 5 seconds is the maximum time a mobile user will wait for an app or website to load before they leave or visit a competitors website.

Keep reading to see more of the stunning stats on mobile app usage in the Top 5 Infographics of the Week!


#1: Mobile Content: Usage & Expectations by Carpathia
  • The average smartphone user has 22 apps
  • By the end of 2011, there were 6 billion mobile cellular subscriptions worldwide
  • By the end of 2011, almost 30 billion apps had been downloaded worldwide
  • By 2014, mobile internet usage is predicted to overtake desktop internet usage

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Mobile Content: Usage and Expectations



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#2: Mobile APPeal - Exploring the Mobile Landscape by New Relic
  • Every day, more Android phones are activated than babies are born
  • In the Apple App Store, more than 60% of the apps have never been downloaded, not even once
  • On average per day, 70 minutes is spent web browsing, 127 minutes on mobile apps, 168 minutes on television
  • Mobile gaming is the biggest category of apps, taking up 43% of total app usage

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Mobile APPeal



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#3: All About Apps by Mobile Future
  • US Consumers spend 127 minutes per day using apps (that's over one month per year!)
  • At the launch of the Apple App Store in 2008, it only took 9 months for 1 billion apps to be downloaded
  • By the end of 2013, we will be downloading 2 billion iOS and Andriod apps per week
  • Today's app economy has created more than 500,000 jobs

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All About Apps



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#4: Mobile Apps for Customer Engagement by ClickFox
  • Apps account for an average of 667 minutes of face time per month for smartphone users
  • 73% of consumers have used an app to make a purchase or assist with a buying decision
  • Apple users are the most active and influenced
  • 78% of consumers report using a mobile app for customer service purposes
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Mobile Apps for Customer Engagement



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#5: The Simplicity of Great Apps by App Data Room
  • By 2015, mobile apps will outnumber PC projects 4 to 1
  • iPhone and Android users have an average of 15 apps, while BlackBerry users have an average of 8 apps
  • Over 80% of apps developed in 2012 have integrated social networking capabilities
  • You may think that more features means a better app, but minimalist apps are making a comeback. Sometimes less is more!

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The Simplicity of Great Apps



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