Monday, August 5, 2013

Tip of the Week: New and Effective Ways to Conduct a Retail Audit


Effectively measure your product placement in the retail environment using SurveyPocket. Leveraging mobile technology, you can capture new insights and gain a competitive edge for your products. How? It's simple. Survey Analytics can build and integrate a proprietary bar code database of your products. All you have to do is setup a retail survey on your computer and select the "barcode scanning" question type and you can have the survey live on iPads, Android tablets, smartphones and more in the stores with your retail audit representatives. The information captured feeds back into a centralized reporting system where you can filter through your data and easily analyze your product placement. In the powerful reporting system, you can also point out trends by region to make your product stronger.

SurveyPocket's barcode scanner feature is dynamically connected to the Universal Product Code (UPC) barcode database. Your employees or retail audit team can use their mobile devices to collect a information during in-store visits, including barcode scans of their own and competitive products. Your staff can also take photos, videos and they answer questions about the store and the placement of products. There are also over 50 additional question types available to program into your retail survey. The retail intelligence collected by distribution representatives on iPads, smartphones and Android tablet devices is synced securely to a centralized database for analysis. This near real-time information gives distributors a competitive advantage in the retail marketplace.

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Other features that will save you time and money using this mobile and innovative solution are unlimited profiling attributes, SPSS/Excel integration for reporting, full multilingual support (over 30 languages), and the fact knowing that your high volume of data is 100% safe and secure to nearly the highest security compliance (SOC 2 and PCI DSS). Your business can have peace of mind knowing that the security, privacy, availability, confidentiality and processing integrity of your important retail research conducted is in good hands. Getting information to the product decision makers in a quick, effective way can help leaders act now and step ahead of the competition.

Additional Resources:

Watch a webinar replay of Survey Analytics CEO Andrew Jeavons on How to Conduct Your Own Retail Audit to view a technology demonstration. Also view a live example of a retail audit survey here.


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