Wednesday, August 7, 2013

Client Showcase: Perceptive


Perceptive is a full service market research agency operating in both the Australian and New Zealand markets. They specialize in qualitative and quantitative research, market segmentation, brand tracking, marketing strategy, customer monitoring and ad testing. Bringing you closer to your customers, Perceptive research gives businesses the confidence to act. 100% owned and operated in New Zealand, Perceptive works closely with the top research and advertising agencies to improve brand recognition and placement. "The first things we point out is that a business does not own its brand, the market does. From this platform we then build the architecture necessary to build a successful brand." Recently in 2013, Perceptive has been named a finalist in the 2013 AUT Excellence in Business Support Awards. Perceptive is a finalist in the >5M Technology category, the judging panel members were impressed with "the level of innovation, development and delivery of the Customer Monitor application, and its positive impact" on their customers.

Survey Analytics has chosen Perceptive to be a part of the client showcase as we have recently announced an international expansion into the New Zealand and Australia (Oceania) marketplace. Perceptive has been a valued client of ours and counts on our platform for large amounts of online research. Market research agencies need a reliable online platform with powerful reporting capabilities to handle all of their business research requirements. The Survey Analytics Enterprise Research Platform is backed by a proprietary custom scripting module that allows for unlimited possibilities in survey programming. Full service market research agencies like Perceptive can fully take control of this DIY tool by incorporating custom logic, adding branding to the platform, private labeling surveys, creating client dashboards, panel communities, and exporting reports to SPSS, Excel, Powerpoint and Word.

"As New Zealand’s largest independently owned research agency we need the best online platforms to support our business. Perceptive has been using Survey Analytics’ enterprise research platform for more than 2 years. Survey Analytics is critical to our day to day operations, we would recommend Survey Analytics to any research agencies who are conducting online research. The user friendly interface, data analytics, panel management and customer support are second to none and Perceptive is looking forward to working closely with Survey Analytics in the future."
Oliver Allen - Research Consultant at Perceptive

The Perceptive Team

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