Monday, June 24, 2013

Tip of the Week: Improve Your Web, Product, Print, or Packaging Design

Using a heat map survey question, you can find out what parts of your design are being the most focused on. With the data collected, you can make various improvements in placement to assure your audience is focusing on the area you want them to. Image heat map data is valuable and real time feedback on your design and presentation. A heat map survey question is very easy to setup and in return the data you collect helps make your image and brand better by fixing design flaws and having a stronger impact. 

So, What is a Heat Map Anyways?

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. Heat maps help you get an instant feel for an area by grouping places into categories and displaying their density visually. When reading a heat map, the brighter the color – the more clicks and attention that area is getting.

There are many benefits of using, analyzing and understanding heat maps. Whether you are looking for where visitors click and do not click, or looking for useful information when designing or improving landing pages – heat maps can reveal your answers. Understanding the volume of interaction with live elements in your images, advertisements, and other displays shows you what people are truly interested in. Heat maps are your "visitors guide" to help you point your audience where you want them to go, and how you want them to experience your overall presentation.

Here is an Example of a Heat Map Survey Question:

Screenshot 1: Crop and select where the image first grabbed your attention

Screenshot 2: Here is a Visual Example of The Heat Map in Reporting/Analytics

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