Wednesday, June 26, 2013

Lets Talk About Panel: Q&A With Zynga Panel Manager Jeanne Chinn

Survey Analytics Interview with Zynga Research Operations and Panel Manager Jeanne Chinn

1. What are some of your biggest challenges towards running a panel targeting online game players?

"The challenges targeting online game players are similar to running any proprietary custom panel. Panel recruiting and keeping members engaged without losing them to attrition is a challenge. Once you have a panel, it’s vital to keep the cooperation rate high in all outreaches to the panel. For this game industry, the end product is all about fun and entertainment so panel management must instill a similar spirit to sustain the engagement of your valuable panel members to achieve high cooperation rates. This takes on-going creativity! Outstanding customer service is also critical and should not be overlooked. Your panel member services must include the resources to handle the incoming communication with members in at timely manner. We handle many inquiries during the enrollment process, when member Activities are in field and during the award redemption process." 

2. What do you think of the current trend of micro surveys? (Where respondents are asked only 2-3 questions at the most). Have you tried these in your experience conducting research?

"We run micro surveys in the form of pop ups in the game."

3. Do you have any advice or tips for someone looking to start an online panel? What are realistic goals to set and important items that should be factored in the beginning?

"When you form a custom panel, have management support, realistic expectations with a timeline for multiple phases of panel release, and a budget defined. It’s important to think about how to brand your panel with a logo and art work reinforcing your company’s product line (in our case the Avatars from Zynga’s most popular games), defining an identity so your future panel members can make the association with the parent company and why they want to be a member of this panel.
We set goals to differentiate our panel from any other vendor/supplier panel. Rewards (the “what’s in it for me”) are very important to panel members. Rewards and incentives should be varied and creative. Most participants volunteer to our outreaches (invitations for a survey, game research, meeting our game team, etc.) because they are our target audience and they want their voice to be heard and provide feedback. Receiving meaningful “perks” for their contribution is fun and rewarding to them."

4. What are some examples of panel member rewards or incentives you would recommend to someone trying to build a new panel? Have you had success with certain rewards more than others? How do you make sure you keep your community coming back and participating?

"See above. We’re learning what works and doesn’t for our panel and every panel will have different motivators for their panel. Monetary incentives are always attractive. Whatever, incentive system is used, it should be compelling, attainable and universally desired by members. We offer incentives in the form of Zynga cash to be used on our members favorite games, gift links, or in-game exclusive items just for our members to name a few."

5. Can you share your overall satisfaction with the Survey Analytics panel management tool? How has it helped you build and maintain your panel relationships? Are there any areas you would like to see improved?

"We are using the Survey Analytics MicroPanel module as our panel tool. We use this tool for recruiting new panel members and hosting outreaches to the panel. The tool is easy to use and has built-in features to control frequency of use and diagnostics for individual panel member participation. The awards distribution tool makes a cumbersome task easy to set up and manage. Survey Analytics has a great support and development team so features can be customized to suit the needs of their clients. We value our relationship with Survey Analytics and having this tool expand with our growing panel. We would like to see this tool developed further so it will include more panel management functionalities so we can more seamless, at our fingertips via dashboards view panel metrics customized for our panel management needs."
A Special Thanks

Jeanne Chinn from Zynga
We would like to take a moment to thank Jeanne Chinn, Research Operations and Panel Manager at Zynga for taking the time to answer our questions and clarify direction for those just starting out with a panel. Zynga Inc. (ZNGA) is a leading provider of social game services with approximately 250 million monthly active users playing its games, which include Zynga Poker,Words With FriendsScramble With FriendsGems With FriendsDraw SomethingFarmVille 2ChefVilleCityVilleBubble Safari and Ruby Blast. Zynga's games are available on a number of global platforms, including Facebook,, Apple iOS and Google Android. Zynga is headquartered in San Francisco, California. Learn more about Zynga at or follow us on Twitter and Facebook.

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Tuesday, June 25, 2013

Special Presentation: Medical Tourism on the Rise and Research Panel Insights on Tourism

On Friday, June 28th, 2013 at 1:00PM CDT/2:00PM EST/11AM PST qSample will be hosting a webinar on The Rise of Domestic Medical Tourism and Effective Panel Use for Tourism Research.

Don't worry if you are not available to make it to the live presentation. Sign up anyways and you will receive a replay of the webinar shortly after. qSample will be happy to answer any questions for you following this special presentation. We will also include a link to the replay right on this blog post following the presentation.

Special Guest Presenters in this Webinar Include:

"The Role of Research Panels in Montana Tourism Research"
Dr. Christine Oschell

Assistant Director The Institute for Tourism and Recreation Research
The University of Montana

This presentation will reflect gas prices and how the prices of gas are impacting travel in Montana. Using a research panel very important insights were found and had an impact on major decisions made by the Montana Office of Tourism.

"Domestic Medical Travel" 
Dr. Simon Hudson

Director and Endowed Chair
Center of Economic Excellence in Tourism and Economic Development
The University of South Carolina

Medical Tourism is becoming more and more popular throughout the US as many are traveling to other medical practices to save money and find quicker, better or more affordable treatment. The most sought after medical procedures by travelers include non life threatening planned out treatments (elective procedures) and specialized surgeries such as joint replacement, cardiac surgery, dental surgery, and cosmetic surgeries.

Monday, June 24, 2013

Tip of the Week: Improve Your Web, Product, Print, or Packaging Design

Using a heat map survey question, you can find out what parts of your design are being the most focused on. With the data collected, you can make various improvements in placement to assure your audience is focusing on the area you want them to. Image heat map data is valuable and real time feedback on your design and presentation. A heat map survey question is very easy to setup and in return the data you collect helps make your image and brand better by fixing design flaws and having a stronger impact. 

So, What is a Heat Map Anyways?

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. Heat maps help you get an instant feel for an area by grouping places into categories and displaying their density visually. When reading a heat map, the brighter the color – the more clicks and attention that area is getting.

There are many benefits of using, analyzing and understanding heat maps. Whether you are looking for where visitors click and do not click, or looking for useful information when designing or improving landing pages – heat maps can reveal your answers. Understanding the volume of interaction with live elements in your images, advertisements, and other displays shows you what people are truly interested in. Heat maps are your "visitors guide" to help you point your audience where you want them to go, and how you want them to experience your overall presentation.

Here is an Example of a Heat Map Survey Question:

Screenshot 1: Crop and select where the image first grabbed your attention

Screenshot 2: Here is a Visual Example of The Heat Map in Reporting/Analytics

Friday, June 21, 2013

A Research Panel Helping Small Business Owners in Decision Making

Small Biz Opinions is a trusted resource that surveys thousands of small business owners and reports common trends of what they're doing to successfully manage, grow, and run a money making business. In this research panel, small business owners are sent surveys and asked relevant questions about business practices and their participation is helping start-ups with marketing, decision making and providing a tool to gain competitive advantage.

In the current state of small business, trying to keep up with current trends and analyzing what works and does not work can be very time consuming. With Small Biz Opinions, you have access to gain information from methods that have been long tried, tested and most importantly - the things that work. With the digital revolution and content being produced every second, there is no longer time to waste being unsure of your ROI. Cut out the time wasted going through mountains of online data, expensive market research, 3rd party consultants and find out new and creative ways to do it yourself. There are many readily available online tools to help you complete your small business tasks quicker, and even for less money. Making simple day to day tasks easier for your employees opens them to do more for growing your business.

How You Can Become a Panelist for Small Biz Opinions

Any business owner or senior level management can sign up to cooperate and learn from the data found by Small Biz Opinions. No matter how big or small the organization, there is no discrimination in joining. The more diverse and wider range of business owners that join will provide more specific and valuable data to your current business problems. 

It's Simple to Join and Your Time is Very Appreciated and Rewarded

No need to worry about your e-mail being bogged down and overloaded with survey requests. Small Biz Opinions only sends surveys that match the criteria you include in your profile. You can also set a limit to the number of surveys you are willing to receive each week. Even more conveniently, you can also participate in the surveys on the go by downloading the SurveySwipe mobile application from the App Store or Google Play after signing up to be a panelist for Small Biz Opinions.