Monday, April 29, 2013

Education Hour: 15 Ways to Improve Survey Programming Efficiency

The First Education Hour From Survey Analytics is Scheduled for Tuesday, April 30, 2013 at 1PM EST

Survey Analytics is pleased to announce "Education Hour," a new monthly online/webinar series for those using the Survey Analytics Enterprise Research Platform. The goal behind Education Hour is to offer a unique training session on the topics that you choose. Education hour is driven by customer feedback and we will be sending surveys each month to gauge future training topics. Our first session, "15 Ways to Improve Survey Programming Efficiency," is scheduled for Tuesday April 30, 2013 at 1PM EST being presented by Survey Analytics VP of Client Services Esther LaVielle. 

In this Education Hour, you can expect to learn shortcuts and save the overall time it takes to program a survey. These tips from Survey Analytics have proven success, with some clients saving 20-30% of the time it takes to program a survey. It is important to catch programming mistakes early and prior to deployment of a survey. These tips will assure your survey is setup right, and help you reach your goal of getting higher response rates. The Survey Analytics account management and support team have years of valuable experience in the survey programming field and are exited to share the best practices in the industry. 

So far based upon the customer feedback we have received, the lineup for upcoming education hours will cover the following educational training topics:

  • Turn Your Survey Into an Interactive Survey
  • How To Recruit People Into Your Panel
  • Field Projects Made Easy with SurveyPocket
  • How to Run Mobile Survey Projects
  • Run A MR Study Using Multiple Deployment Strategies

If you are unavailable to join us live, sign up anyways. We will be sending an e-mail to all registrants after the session and also include a replay of the presentation through multiple social media channels including this blog and our YouTube channel

Tuesday, April 23, 2013

Upcoming Webinar: How to Use Geofencing in Mobile Surveys

Make your Mobile Surveys more powerful using Geofencing Best Practices

Join us for this webinar Thursday, May 2, 2013 at 10am San Francisco time / 1pm New York time / 6pm London time (and Friday, May 3rd at 3:00am Sydney time).

What is Geofencing?

Geofencing is the ability to place a virtual fence around a geographic location such that when a mobile device enters the radius, a survey can be triggered. In this webinar you will learn how to use geolocation to make your surveys more powerful and reach a larger audience.

Today there are many applications that track location using GPS, Bluetooth, and Wi-Fi. Geofencing is a newer and better tool that allows companies to send targeted alerts to opted in mobile devices to consumers in a specific barrier. Geofencing can trigger a survey to consumers at the location you desire.  

Using geofencing and geo-targeted messages, you can be more effective and likely see consumers will take action. Using an opt-in audience in combination with location gives you the power to drive more consumers in. A great way to use geofencing wold be to trigger a survey and when complete give a reward or credit for them to drive return attendance higher. 

Survey Analytics will be presenting a cost-efficient way to engage your consumers using geolocation. From timing the message to composing the message we will explain how your business can benefit from using geofencing to trigger mobile surveys. 

Topics in this webinar will include: 

  • An overview of geofencing and scenarios in which you would use it 
  • How you can send surveys to someone at a store or particular event 
  • How geofencing triggers a notification within the desired boundaries 
  • The best practices of geofencing in mobile surveys 
  • Why geofencing is important 
  • The future of geofencing and location sharing 

Don't worry if you're not able to make it at the time of the live webinar. Sign up anyway and we'll send you the webinar video and slides when they become available.

Friday, April 12, 2013

How to do Ad Testing on Tablets and Smartphones: A Webinar Replay

mobile world.005

In our latest webinar, we demonstrated how to conduct ad testing, and specifically how you can do ad testing on tablets and smartphones. Learn the traditional ways of testing ads and get introduced new ways to test ads on your mobile devices.  Advertising today is more innovative and risk taking than ever before. It is important to collect data and make sure that you are sending the right message to the right demographic in advertising. Taking your ad testing mobile can help you achieve this and have better insights on how to effectively advertise.

Up until recently there were limitations to testing ads on mobile devices. You may be asking yourself questions such as - Why test ads on mobile devices? Why not test ads the way it is already being done? A lot has changed in the past several years, and mobile devices are a huge part of our lives day in and day out.  With ad testing on tablets and smartphones, you can test the reaction to advertising in the moment and collect feedback from your target audience. You can verify who is responding to your ads by actual seeing them in person, and being able to tell that they are who they actually say they are. Most importantly, you can see the return on investment from your advertising and methods used to test your various types of media.

If your ads are sensitive materials, there is no need to worry. Your information will not get into the wrong hands because you can instantly delete the mobile device of content – something you can’t do with computers.

We invite you to watch a replay of our webinar and access the slides from the presentation below.


Tuesday, April 9, 2013

The Benefits of Conjoint Segmentation in Product Development

Conjoint Segmentation

Conjoint analysis is a popular method used to direct and optimize product or brand development. Values that are analyzed through conjoint are attributes such as price, color, guarantee, environmental impact, reliability, ingredients, taste, feel, and more. The results from thorough conjoint analysis allow companies to predict product performance in areas that were not tested.

Did you know Survey Analytics has a conjoint segmentation feature that is fast, easy to use, and provides a graphical representation of your data collected? Conjoint segmentation allows you to divide a market or sample into groups with similar values i.e. males or females and compare their results. Segmenting the sample or market helps target the direction for product development, where you rank among the competition, and pricing strategies. You can easily set up your segmentation values and enjoy the powerful reporting and analytics tools. The data you collect can be downloaded in Excel/CSV or HTML format.

Currently in development, a future goal of Survey Analytics is to be able to provide a model of individual part-worth utilities in conjoint analysis. However, calculating the part-worths of each individual today takes a lot more time and computing power than the average researcher has to spare. With the powerful conjoint analysis tool from Survey Analytics, you can add your logo, get full custom control in formatting, and receive multi-lingual support (over 75 languages).

Additional Resources from Survey Analytics:

How to Use Conjoint Analysis in the Innovation Process 

Conjoint Analysis Software for Market Research

Survey Analytics Conjoint Segmentation 

Conjoint Analysis FAQ 

Survey Analytics recently held a webinar on Chainsaw Conjoint. In case you missed out, click below to see the webinar replay and get access to the slides from the presentation.

Wednesday, April 3, 2013

When Your Unfinished Ads Fly Free

When it comes to ad testing, security is critical. Companies usually try lots of different concepts before they settle on the “real” advertisement. But if an unfinished ad is inadvertently released publicly, it can be a public relations disaster.

Ford Motor Company recently had such a crisis. As reported in the Sydney Morning Herald, some offensive ads created by an ad agency were leaked, leading to an apology by the car giant.

According to the Herald, “One drawing features Paris Hilton with reality television counterparts Khloe, Kourtney and Kim Kardashian, who are tied up and bound while they squeeze into the back of the car. In a second drawing, former Italian Prime Minister Silvio Berlusconi poses with three scantily clad women who are similarly bound and tied.”



We do not condone these ads in any way. But this public relations crisis underscores the point that security is key when it comes to ads that are still in development.

Heretofore most ad testing has been done in-person, and to some extent online. But mobile ad testing was a no go until the advent of MediaBunker from Survey Analytics.

MediaBunker includes BunkerBuster technology which allows the user to delete any media from compromised tablets and smartphones.

Media bunker-vertical black 500

To learn how MediaBunker works, sign up to participate in the webinar “How to Do Ad Testing on Tablets and Smartphones,” in which Greg Bender of Survey Analytics will give a demonstration of this innovative product.