Thursday, February 14, 2013

Chainsaw Conjoint

Today Survey Analytics' own Andrew Jeavons and Esther LaVielle gave a great webinar entitled "Chainsaw Conjoint."

Chainsaw Conjoint


Andrew and Esther gave a really helpful overview of discrete choice conjoint and went in depth into the methodology.

Why “Chainsaw Conjoint?” Well, according to Andrew, their solution is like a chainsaw in that it is simple, powerful, easy to use, durable, impressive, attention-getting, and effective.

Here are the webinar video and the slides from the session.



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