Friday, August 31, 2012

Cloudy on the Cloud

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No, stormy weather does not affect the cloud.

It seems Americans (and, I suspect, many others) are a bit cloudy on the concept of the cloud.
We're not referring to the kind of cloud that's in the sky, of course. We're referring to cloud computing - the idea that data are held in a vast network of computers and can be accessed by multiple types of devices. Survey Analytics software is, of course, a fantastic example of cloud computing.

According to a recent survey, 54% of Americans admitted that they don't know what the cloud is, and 51% guessed that stormy weather affects it (building on the cloud theme, I suspect).
As a cloud computing company, we can chuckle about this, but the reality is there's a lot more education needed so that people understand the vast power of the cloud. The reality is the cloud makes each of our lives better each and every day.

The more people understand the cloud, the better. After all, perhaps even someone as smart as you was cloudy on the concept in the not too distant past.

Thursday, August 16, 2012

Add a Star Rating Question to Your Survey

Why use the same old boring rating scales? Jazz up your survey by allowing your survey respondents to give ratings using a star scale.

With Survey Analytics it's easy to add a Star Rating question to your survey.



Just add a new question, then select "Star Rating" under standard question types.  You can label each half-star rating with a custom label if you'd like.

Once you've added the star rating question, you can mouse over the stars and they will be filled in with a yellow color. Once you click your rating, the stars will fill in red.

Here is a video tutorial showing you how to do it.

[youtube http://www.youtube.com/watch?v=YLreSF4SA_A]

Also, here's a link to a Survey Analytics help file about star rating questions.

http://www.surveyanalytics.com/help/703.html

Have fun with using star ratings with Survey Analytics!

Wednesday, August 15, 2012

Did You Miss Our Webinar on the Limitations of Recall?

Yesterday, Survey Analytics President Andrew Jeavons presented a webinar looking at the lessons of experimental psychology for market research.

He explored the limitations of people's ability to rationally recall memories as part of market research surveys.

Andrew also proposed using smartphone technology to capture respondents' opinions at the "point of emotion."

Here's a YouTube video giving you a flavor of his presentation:

[youtube http://www.youtube.com/watch?v=9GkplTxhhcA]

If you would like to view the full webinar, follow this link to access the full webinar video and get a copy of the slides:

http://bit.ly/whyrecallmustdie

Enjoy!

Monday, August 13, 2012

Webinar: Why Recall Must Die - Capturing the Point of Emotion

Join Survey Analytics President Andrew Jeavons on Tuesday, August 14th at 10am Pacific / 1pm Eastern as he takes you through some recent findings in the world of psychology and challenges the market research status quo.

The assumption underpinning the standard market research operating procedure of directed recall is that we can reach into our experiences and retrieve complex information. But is that true?

[caption id="attachment_2741" align="alignleft" width="100"] Andrew Jeavons[/caption]

Smartphones present an opportunity for capturing feedback at the Point of Emotion (POE), the point in time when a consumer is using a product, both through smartphone surveys and passive data collection.

This webinar is not to be missed!

Click this link to register for the webinar.

Wednesday, August 1, 2012

LifeMetrix for Passive Mobile Data Collection Launched

Yesterday Survey Analytics President Andrew Jeavons, Mobile Director John Johnson and I held a webinar detailing Survey Analytics' new service for passive mobile data collection called LifeMetrix.



The webinar began with a brief recap of the rise to near-ubiquity of mobile devices. Then Andrew shared some thoughts on the challenges getting respondents to recall behavior and the benefits of using mobile devices to measure actual behavior. Finally, John outlined the LifeMetrix product offering, reviewed a number of use cases, and gave a live demonstration.

Follow this link if you would like a copy of the webinar slides (and if you would like to be sent a link to the webinar video when it's ready.)
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