Wednesday, March 28, 2012

Connect Your Survey to Facebook

It's easy to connect your survey to Facebook using Survey Analytics' Enterprise Research Platform.

Why connect your survey to Facebook?  So you can easily include a button in your survey asking respondents to connect with their Facebook account.

When respondents connect to their Facebook account, they can share the survey with their Facebook friends.

Imagine the possibilities!  Now you are not just restricted to collecting data from your respondents; you can tap into the knowledge of their social connections.

[caption id="attachment_2577" align="alignnone" width="500" caption="When you connect your survey to Facebook with Survey Analytics' Enterprise Research Platform, you can put a Facebook authentication button in your survey, which allows respondents to share the survey with their Facebook friends."][/caption]

When respondents connect with Facebook in your survey, they are opting in to sharing some basic information from their Facebook account, including:

- Facebook User ID
- First and Last Name
- Language
- Gender
- Date of Birth

It's easy to add Facebook Connect to your survey.  Follow this link for a tutorial explaining this simple process step by step.

Monday, March 26, 2012

SurveyPocket Supports Automated CRM Actions

SurveyPocket just got even better; the app now makes it easy to trigger actions in Salesforce and other CRM systems based on responses to your survey.

One of the most powerful features of SurveyPocket is the ability the tablet survey app gives you to collect data in offline mode without a wi-fi connection. This allows you to go anywhere to collect your data; then you sync the data to Survey Analytics’ Enterprise Research Platform when you have access to wi-fi.

When you sync your data, SurveyPocket and Survey Analytics’ Enterprise Research Platform will interface with Salesforce.com or other CRM systems to create tasks for follow-up or trigger other CRM events.

SurveyPocket Salesforce


For example, one the questions you ask customers in a satisfaction survey is whether they have any support issues which have not been resolved. SurveyPocket can execute a macro in Salesforce that will automatically create a follow-up task so that your team can be sure to respond to the customer concern.

Thursday, March 22, 2012

Survey Analytics Supports Easy Categorization in Text Analysis

There are many times when your survey dataset includes unstructured text data such as responses to open-ended questions.

The text analysis feature in Survey Analytics' Enterprise Research Platform helps you derive valuable insights from unstructured text data.

You can code your unstructured text data  into categories, allowing for quantitative analysis.

Use the text analysis feature of Survey Analytics software to set up  and analyze text categories in your data.

Here's how:

Text Categorization 1

Click on "Text Analysis" under the "Analytics" tab.  Under "categories," click "add new," then add in each of the categories into which you want to code your data, clicking "save" after you add each one.

Text Categorization 2

Once you have saved the categories for your analysis, click "categorize responses" in order to begin the coding process.

Text Categorization 3

For each unstructured text response, simply click on the appropriate category to code that response in the category.  Please note, you can categorize a response in more than one category if you so choose.

Text Categorization 4

Once you have completed the coding process, the coded responses are available for quantitative analysis.  You will be able to view charts showing the distribution of categorized responses.

Friday, March 9, 2012

New Feature on SurveyAnalytics: Drag and Drop Ranking Question

If you are currently using the ranking question template, SurveyAnalytics has added a new drag and drop ranking question type.  Drag and Drop Ranking is best for when you’re looking for a question type that allows a survey taker to visualize their answer options and lets them order the items  from a predetermined list.

What is a Drag and Drop rank order question type?

The Drag and Drop rank order question type allows you to have images as ranking options in your question. Respondents can then drag the images one by one to rank them, once the images are all dragged they can be sorted easily by dragging and dropping them vertically in the box.
How can I set up the Drag and Drop question?



    • Step 1: Go to  Login »  Surveys »  (Select Survey) »  Edit Survey »  Add/Edit Questions

    • Click on the Add New Question link.

    • From Add-On Modules select the Image Ranker question type and click on the Next button.






  • Step 2:

  • Question Text: Enter in the Question Text here.

  • Name: Enter in the Answer option text/ Image label text here.

  • Image: Select the Image from the drop menu.
    Image should be uploaded prior to adding the question.

  • Click on Save Question to add the question.

  • You have successfully added the Image Ranking question to your survey.




On the survey the question will display as below:




 What type of reports do I get for the Drag and Drop Rank Order question type?

  • Summary Report for the choices

  • All Downloadable Reports include the Drag and Drop Question Statistics

  • Individual Response in the Response Viewer


Image Recommendations:

For the most effective survey experience, we would recommend to keep your image size up to  300 pixels. 



Thursday, March 8, 2012

New Feature: Heat Map Question Type and Analysis Now Available

It's commonly said that a picture paints a 1000 words. However, is there a way to analyze what draws a person to a particular picture, or which part of the image makes the most impact? Now this can be done using the new Heat Map question type and analysis tool.


What is a heat map?

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. Heat maps help you get an instant feel for an area by grouping places into categories and displaying their density visually. The darker the color is, the higher is the density.


How can I add a Heatmap - Image Testing question to my survey?



    • Step 1: Go to

      • Login »  Surveys »  (Select Survey) »  Edit Survey »  Add/Edit Questions



    • Click on the Add New Question link.

    • From Add-On Modules select the Heatmap - Image Testing question type from the Image/ Multimedia list and click on the Next button.



 

Image



  • Step 2:

  • Question Text: Enter in the Question Text here.

  • Image: Select the Image from the drop-down menu.


Image



  • Click on Save Question to add the question.

  • You have successfully added the Heatmap - Image Testing question to your survey.


 

How do the respondents answer the Heatmap - Text Analysis question?

To answer the Heatmap - Text Analysis question, respondents will have to drag the area on the image.


Image


 

What type of analysis / reporting do I get for the heat map data?

With the Survey Analytics Enterprise Platform you can analyze the heat map data in a very sophisticated way. You will get an image representation of your original image for the data. The area that was dragged most often by the respondents would be highlighted in dark red. The lesser number of times an area is dragged, the fainter red color it would be highlighted in. The areas that were never dragged would be highlighted in blue. You will easilly come to know the respondents trend / area of focus by just viewing the image. Go to:



  • Login »  Surveys »  Analytics »  Image Testing »  HeatMap Analysis


Image


As seen in the picture of the violin you can tell the areas in red overlap one another are the parts of the picture respondents are most drawn to. The areas that are chosen most will be the most vivid in comparison to the rest of the picture.


The Heat Map question type will be great for image and logo feedback, print ads, advertising, brand recognition, and more.

iframe {max-width:100%;} .embed{ width: 100%; }