Yesterday, Survey Analytics President Andrew Jeavons presented a webinar looking at the lessons of experimental psychology for market research.
He explored the limitations of people's ability to rationally recall memories as part of market research surveys.
Andrew also proposed using smartphone technology to capture respondents' opinions at the "point of emotion."
Here's a YouTube video giving you a flavor of his presentation:
If you would like to view the full webinar, follow this link to access the full webinar video and get a copy of the slides: