Friday, December 14, 2012

Learn to Use the Van Westendorp Price Sensitivity Meter

Yesterday I conducted a fun webinar, "How to Set Pricing Using the Van Westendorp Price Sensitivity Meter."

The session was well-attended and included a range of experience levels.

Pricing is one of the most important areas of market research. After all, it doesn't matter how great your product or service is; if you price it incorrectly, you will not meet your business goals.

It's not enough simply to ask people what they are willing to pay. Even determining the range of prices they would be willing to pay is not enough. The Van Westendorp Price Sensitivity Meter is an easy way to get sophisticated market data about how to price your product or service.

Monday, December 3, 2012

How to Do iPad and Android Tablet Surveys

SurveyPocket for iPad, Android Tablet - and even iTouch and Smartphone Surveys

SurveyPocket for iPad, Android Tablet - and even iTouch and Smartphone Surveys[/caption]

SurveyPocket is a mobile field research app from Survey Analytics that allows your field data collection team to ditch the pen and paper and use an iPad, Android tablet – or even a smartphone or iTouch - for field research & data collection.

SurveyPocket uses Survey Analytics or QuestionPro for survey creation and analysis. The app can collect data in either online or offline mode - valuable when there is no wi-fi connection available.  This app has more question types and logic options than any other solution.

Watch this video to get a detailed demonstration of SurveyPocket, including a very valuable new feature - the ability to scan barcodes, which is very valuable to distributors, retailers and product manufacturers.

Tuesday, November 27, 2012

Transform Your Fieldwork with Tablet Surveys

Join us for a demonstration of SurveyPocket, the tablet application from Survey Analytics designed for offline in-person data collection.

The webinar will be held Thursday, November 29th 10am San Francisco / 1pm New York / 6pm London (and for our friends in Sydney, it's on Friday, November 30th at 5:00am - g'morning mates!)

In this webinar you will learn how to collect respondent data offline - or online- using iPads or Android tablet computers. There will be a demonstration of the SurveyPocket app and its features, including 1-click sync, geolocation, mobile ethnography, video questions, audio questions, photo questions and signature questions.

Your webinar host will be Greg Bender, SurveyPocket Product Manager at Survey Analytics.

Don't worry if you're not able to make it at the time of the live webinar. Sign up anyway and we'll send you the webinar video and slides when they become available.

Click this link to sign up for the complimentary webinar.

Tuesday, November 6, 2012

SurveySwipe Demo Webinar on November 15th

Join us for a demonstration of SurveySwipe, the mobile panel and survey app from Survey Analytics.

The webinar will be held Thursday, November 15th 10am San Francisco / 1pm New York / 6pm London / 11:30pm India / Friday November 15 5:00am Sydney.

You've heard about the promise of mobile research - geolocation, mobile ethnography, mobile panels and more. Perhaps you've even tried some projects.

John JohnsonJohn Johnson, Mobile Research Director, Survey Analytics

With SurveySwipe it's easy to program and launch your mobile project and analyze your data in real-time.

Your webinar host will be John Johnson, Mobile Research Director at Survey Analytics.

Don't worry if you're not able to make it at the time of the live webinar. Sign up anyway and we'll send you the webinar video and slides when they become available.

Sign up for the webinar using this link.

Wednesday, October 3, 2012

Survey Your Twitter Followers

Did you know you can poll your Twitter followers using Survey Analtyics software? It couldn't be easier.

You can create a brief questionnaire (1 or 2 questions) by yourself using Survey Analytics. Then all you do is click on the Twitter button under the "Send Survey" tab, and Twitter is automatically opened with the survey URL right in the message box.

Then you can customize the rest of the tweet. For example, you may want to say something like "Please take this 1-question survey for @MyCompany Twitter followers."

This is a great idea for getting feedback on the types of content you're sharing on your Twitter feed.

Here's a brief video showing the simple process.

Monday, September 17, 2012

Play with Data

Vivek Bhaskaran
You use your fingers to play around with just about everything on your smartphone and tablet.  A touch-screen mobile device makes it easy to fiddle with anything - from games to social media to music and more. That way you can get it just the way you like it.

 Why shouldn’t you demand as much from your research data?

Why should you be limited to manipulating your data on a desktop or laptop?

Shouldn’t you be able to get down and dirty with your data and bend it to your will using your fingers?

Well, now you can.

Tuesday, September 18th (10am San Francisco / 1pm New York / 6pm London) Survey Analytics CEO Vivek Bhaskaran is going to be holding a highly-anticipated kickoff webinar where he will demonstrate SecondPrism - the new touch-screen data visualization app for iOS and Android.

SecondPrism visualizes a wide range of data sources, including Excel, CSV, SPSS, QuestionPro, Survey Analytics – even data from the HuffingtonPost and the US Census Bureau.

Once data are loaded in SecondPrism you can use your fingers to select data, change the view, show and hide datapoints, and much more.

Join Vivek for the SecondPrism kickoff webinar, which is sure to open your mind and stimulate your digits.

You can register for the webinar at this link.

Tuesday, September 4, 2012

Webinar: Demo of Survey Analytics Software

Nicole PriceJoin us on Wednesday, September 12th at 10am Pacific / 1pm Eastern as Nicole Price of Survey Analytics demonstrates the power of Survey Analytics' Enterprise Research Platform.

Survey Analytics gives you advanced yet easy-to-use capabilities like discrete choice conjoint and max-diff along with all the basics. When you need mobile field interviewing on iPads, mobile surveys using smartphones, or customer panels, Survey Analytics has you covered with integrated mobile and panel capabilities.

Adding a Conjoint Exercise

Survey Analytics helps you survey with certainty by giving you unlimited surveys and unlimited responses for one flat price.

Click this link to sign up for the webinar. Don't worry if you can't make it to the webinar at the scheduled time. Sign up anyway and we will send you a link to the webinar video and slides once they are available.

Friday, August 31, 2012

Cloudy on the Cloud


No, stormy weather does not affect the cloud.

It seems Americans (and, I suspect, many others) are a bit cloudy on the concept of the cloud.
We're not referring to the kind of cloud that's in the sky, of course. We're referring to cloud computing - the idea that data are held in a vast network of computers and can be accessed by multiple types of devices. Survey Analytics software is, of course, a fantastic example of cloud computing.

According to a recent survey, 54% of Americans admitted that they don't know what the cloud is, and 51% guessed that stormy weather affects it (building on the cloud theme, I suspect).
As a cloud computing company, we can chuckle about this, but the reality is there's a lot more education needed so that people understand the vast power of the cloud. The reality is the cloud makes each of our lives better each and every day.

The more people understand the cloud, the better. After all, perhaps even someone as smart as you was cloudy on the concept in the not too distant past.

Thursday, August 16, 2012

Add a Star Rating Question to Your Survey

Why use the same old boring rating scales? Jazz up your survey by allowing your survey respondents to give ratings using a star scale.

With Survey Analytics it's easy to add a Star Rating question to your survey.

Just add a new question, then select "Star Rating" under standard question types.  You can label each half-star rating with a custom label if you'd like.

Once you've added the star rating question, you can mouse over the stars and they will be filled in with a yellow color. Once you click your rating, the stars will fill in red.

Here is a video tutorial showing you how to do it.


Also, here's a link to a Survey Analytics help file about star rating questions.

Have fun with using star ratings with Survey Analytics!

Wednesday, August 15, 2012

Did You Miss Our Webinar on the Limitations of Recall?

Yesterday, Survey Analytics President Andrew Jeavons presented a webinar looking at the lessons of experimental psychology for market research.

He explored the limitations of people's ability to rationally recall memories as part of market research surveys.

Andrew also proposed using smartphone technology to capture respondents' opinions at the "point of emotion."

Here's a YouTube video giving you a flavor of his presentation:


If you would like to view the full webinar, follow this link to access the full webinar video and get a copy of the slides:


Monday, August 13, 2012

Webinar: Why Recall Must Die - Capturing the Point of Emotion

Join Survey Analytics President Andrew Jeavons on Tuesday, August 14th at 10am Pacific / 1pm Eastern as he takes you through some recent findings in the world of psychology and challenges the market research status quo.

The assumption underpinning the standard market research operating procedure of directed recall is that we can reach into our experiences and retrieve complex information. But is that true?

[caption id="attachment_2741" align="alignleft" width="100"] Andrew Jeavons[/caption]

Smartphones present an opportunity for capturing feedback at the Point of Emotion (POE), the point in time when a consumer is using a product, both through smartphone surveys and passive data collection.

This webinar is not to be missed!

Click this link to register for the webinar.

Wednesday, August 1, 2012

LifeMetrix for Passive Mobile Data Collection Launched

Yesterday Survey Analytics President Andrew Jeavons, Mobile Director John Johnson and I held a webinar detailing Survey Analytics' new service for passive mobile data collection called LifeMetrix.

The webinar began with a brief recap of the rise to near-ubiquity of mobile devices. Then Andrew shared some thoughts on the challenges getting respondents to recall behavior and the benefits of using mobile devices to measure actual behavior. Finally, John outlined the LifeMetrix product offering, reviewed a number of use cases, and gave a live demonstration.

Follow this link if you would like a copy of the webinar slides (and if you would like to be sent a link to the webinar video when it's ready.)

Tuesday, July 31, 2012

Don't Mess with Survey Analytics' Esther LaVielle and John Johnson

As the saying goes, "Don't Mess with Texas."

Survey Analytics' own John Johnson and Esther LaVielle will be traveling to Texas to speak at the Southwest Marketing Research Association's education event in Austin on August 2 and 3.

Esther and John will be delivering an interactive presentation called "Myth Busters: Separating Fact from Fiction in Mobile Research." Their presentation will educate members about mobile research and is part of a program that counts toward credit toward the Marketing Research Association's Professional Researcher Certification (PRC) program.

The presentation will include a fun interactive mobile survey which the program participants will take as part of the presentation. Quick results of the survey will be shared as part of the program.

Esther and John will analyze a number of myths about mobile research. Some of the myths have a basis in truth, while others are completely unfounded.

Here are some of the myths John and Esther will be analyzing:

  • Mobile research is not representative of the general population

  • Mobile research is only good if you have an online panel

  • You can't make good business decisions because mobile surveys are too short

  • Respondents won't want to participat in Passive Data Collection via Mobile Phone

  • Respondents won't want to download a mobile research app

  • QR codes are trendy but no one is using them for research

  • Selling mobile research to existing clients is difficult

We hope you can join John and Esther in Austin; if not, please reach out to them and they'd be happy to discuss mobile myths with you (1-800-326-5570,,

Wednesday, July 25, 2012

Save Time Editing Your Survey with Search and Replace

Did you finish programming your survey and then decide to change one of the question labels? Oh no, that means you'll have to go in and edit the survey by hand. Right?

Wrong! Survey Analytics has an easy-to-use search and replace function.

All you need to do is to click "Global Options" to see an outline of your questionnaire. Then click "Search and Replace" and you can easily change a snippet of text wherever it occurs in your survey. It's very similar to the search and replace function in most word processing programs.

Here's a brief YouTube video tutorial explaining the process.


Also here's a Survey Analytics help file explaining this useful function.


Monday, July 23, 2012

Add a YouTube Video to Any Question in Survey Analytics

Sometimes you want to go beyond a normal, dry survey question in your questionnaire. Including a video in your questionnaire is a great way to get your respondents engaged and to elicit rich feedback.

With Survey Analytics it couldn't be easier to add a YouTube video to your survey question. And the really cool thing is you can add a YouTube video to any type of question that Survey Analytics offers!

All you have to do to add a YouTube video is select "Display Settings" (see above) when editing your questionnaire. There is a place to insert a YouTube video ID. All you have to do to get the YouTube video ID is look at the URL of the YouTube video, copy it, and paste it into the YouTube video ID box in the Display Settings screen.

That's it! Then the YouTube video "automagically" appears as part of your question!

Here is a brief YouTube video tutorial I made up showing you how this process works:


I hope you enjoy rocking your surveys out with lots of YouTube videos!

Wednesday, July 18, 2012

Webinar: Introducing LifeMetrix - Passive Mobile Data for ConsumerInsight

Survey Analytics is proud to announce the launch of LifeMetrix, a new product for passive mobile data collection.

LifeMetrix gives you unprecedented vision into consumers’ daily lives by collecting moment-to-moment data from their mobile devices. Consumers have a difficult time self-reporting behavior. LifeMetrix is an opt-in solution to collect ongoing mobile data that helps you make business decisions.

• Accelerometer
• GPS Latitude & Longitude
• App Census
• App Usage
• Battery
• Compass
• Decibel Level
• Disk Space
• Gyroscope
• IP Address
• Operating System
• Operating System Version
• Retina Display
• Wifi
• 3G

We will hold a webinar on Tuesday, July 31, 2012 at 1pm Eastern / 10am Pacific. In this webinar we'll give you an overview of how LifeMetrix works. We will explain the variables available, and we will show examples of how LifeMetrix can be used to gain unparalleled vision into the daily lives of consumers.

Click this link to register for the webinar.

You can learn more about LifeMetrix at

Sunday, July 15, 2012

Using iPads to Survey Amusement Park Visitors

Like many companies, Cedar Fair Entertainment Company had traditionally done surveys the old-fashioned way – with paper, pencil and clipboards.  Mike Iott, Cedar Fair’s Market Research Manager, had to hand-create 12 reports monthly, one for each of Cedar Fair’s regional amusement parks.

This year Mike successfully transitioned Cedar Fair’s in-park survey program from paper to iPad data collection with the help of SurveyPocket.

“I’d been looking to do something like this for a while. We had a whole new executive team come on board and it was an opportunity to do everything the way we had always wanted to do it.”

Cedar Fair’s interviewers do a short survey in the park asking a few demographic questions, collecting the park-goer’s email address, and securing their agreement to take a post-visit survey which is sent to them online after they leave the park.  For each park there are tens of thousands of these surveys done each year.

“The iPads work great, and the interviewers seem to like them,” said Iott.  “SurveyPocket has really simplified the process.”

He added, “Some of the interviewers who did paper surveys with us last year said a lot of the guests don’t seem as intimidated when they see someone with an iPad coming toward them than they do when they see someone with a clipboard coming toward them.”

“We used to have to hand-do monthly reports for all of the parks.  That’s all gone away now. This year we set up dashboard accounts so a select group at each park has access so they can log on and see the reporting for their park. Everyone can access their own data; they can run their own cross-tabs. It works really well for us. The feedback from the park marketing directors has been really positive.”

Friday, July 13, 2012

Use Tag Clouds for Open Ended Questions

Sometimes you can't avoid having open-ended questions where respondents type in unstructured text in response to your question.  In the past, it would take days or even weeks to have the open-ended responses coded and re-run as quantitative questions.

Survey Analytics gives you the power to see the results of your open-ended question in a quick glance with the use of tag clouds, sometimes also called word clouds. Tag clouds are a graphical representation of the frequency of different words in a dataset; the more frequently the word appears, the larger the word appears in the tag cloud.

The example below shows a tag cloud for an open ended question asking respondents to describe their mood.

Survey Analytics also gives you the ability to easily exclude certain words from the tag cloud analysis.

With Survey Analytics' tag cloud feature, you can get a quick glance at your open-ended data to get a sense of respondents' sentiment prior to any additional analysis you may choose to do.

Here is a brief YouTube video tutorial walking you through the process of creating tag clouds in Survey Analytics.


Also, here is a link to a Survey Analytics help file explaining the process step by step.

Monday, July 9, 2012

Join Us at MRMW Networking Events

The Market Research in the Mobile World Conference in Cincinnati next week promises to be one of the top events of the year.

Whether you are attending the conference or not, you can register for either or both of two free after-hours networking events being held in association with the event.

On Tuesday, July 17th from 7pm to 10pm, Survey Analytics is hosting a welcome party at the Bistro at the Courtyard Cincinnati Airport – just a short walk from the METS Center where the conference is being held.

On Wednesday, July 18th from 7pm to 10pm, there will be Kentucky BBQ on the METS Center Marriott grounds, sponsored by HotSpex and put on by the Research Mafia, Research Access and NewMR.

Here is the link to register for either or both events.

See you there!

Friday, July 6, 2012

Create an Exit Survey for Your Website

Chances are you use Google Analytics or some other analytics platform to track your website's performance. But sometimes you need more information than what an analytics package can provide. It can be very helpful to ask website visitors one or two questions as they leave your site.

One of the many ways you can deploy a Survey Analytics questionnaire is as a website exit survey. When people click off your site they get a simple popup survey with which you can collect feedback on your website.

Simply create your survey, click over to the Send Survey tab, click Website Intercept, then scroll down to Exit Survey.

Here is a YouTube video walking you through this simple process.


Also, here is a link to a Survey Analytics help file showing this process step-by-step.

Tuesday, July 3, 2012

I Have A Waiting List Now

Bert Willard had been using some of the free research tools out there, but not anymore. “You get what you pay for,” Willard said. “The free tools have an extraordinarily limited functionality that just doesn’t work for large organizations.”

A 20-year veteran of market research, Willard is Market Research Analyst for a large wholesale distributor headquartered in Virginia.

After a comprehensive evaluation process, Bert chose Survey Analytics’ Enterprise Research Platform. “I needed a tool to provide a secure online platform that gives me shortcuts in data cleaning and analytics. I didn’t want to keep manipulating data in Excel. I was able to justify the expenditure based on labor hours saved.”

Willard said insights professionals are wondering whether what they do will still be relevant in a few years. The best way, he said, to stay relevant is to use tools like Survey Analytics that connect you with the fast Web 2.0 way of doing things.  Survey Analytics is its own system that allows him to avoid some of the slower processes inherent to a large organizational structure.

He added, “Survey Analytics allows me to operate at twice the speed of other suppliers, whether they are internal or external. I have a waiting list now for people who want to use it.”

Willard likes the advanced functionality of the back end. “It saved me time in my report building.” He says that storing surveys in the online platform makes it easy to access and edit them. And he can now combine existing secondary data in the system with primary data collected in surveys.

Willard says when it comes to Voice of the Customer research, Survey Analytics makes the information collected immediately actionable because certain responses can trigger action alert emails.

He added that “it’s not just for surveys. If you have a large organization with thousands of locations, and you’re holding an event for managers, you can use it to have them sign up and choose which activities they will sign up for, etc. It allows you to quickly, simply and easily collect the information you need.”

Willard says he likes that he can do most things on his own but that help is there when he needs it, both with help files and an account manager. “I’m the guy who doesn’t want to pay extra for lots of help, but John Johnson is always there when I need him.”

Monday, July 2, 2012

Rate YouTube Videos in Your Survey Using TubePulse

Incorporate YouTube videos into your survey using TubePulse, a moment-to-moment video rating feature in Survey Analytics' Enterprise Research Platform.

Rating the famous "Charlie Bit Me" YouTube video using TubePulse

It's really easy to add a YouTube video to your survey using TubePulse.  All you have to do is select TubePulse as a question type, then type in your question, customize your rating scale (if desired), choose which type of rating you want, and add the YouTube ID of the video you want respondents to rate.

Here's where you add the TubePulse question.

Here's a video tutorial showing the process step-by-step.

And here's a link to a help file from Survey Analytics showing screen shots of how to add a TubePulse questions step-by-step.

Enjoy using TubePulse in your Survey Analytics surveys!

Thursday, June 28, 2012

Automatically Update Panelists Using an Excel File

When you're managing a research panel, it can be a pain to constantly update your list of members.

Now, you can simply maintain the list in an Excel file; then by setting up a simple FTP or WebDav sync process, MicroPanel will automatically update by checking the Excel file daily or weekly at your option.

MicroPanel is Survey Analytics' panel management module, which integrates seamlessly with Survey Analytics' Enterprise Research Platform.

Add a new Auto-Scheduled import

Here's a video showing you how to set up this simple process.

Also, here's a help file showing the process step-by-step.

Wednesday, June 27, 2012

How to Set Up Max Diff (Maximum Difference Scaling)

Sometimes you can't avoid having a really long list of attributes in your survey. You need to understand the relative importance of different attributes in consumer decision making.

Rather than have respondents rate each attribute separately, causing respondent fatigue and thus affecting the quality of your data, you can use Max Diff.

Adding a Max Diff question

In Max Diff questions, respondents are only asked to pick the attributes which are most and least important. Yet in many ways the data produced are more revealing than data from a  traditional grid of attribute ratings.

Here's a brief tutorial video showing you how to set up Max-Diff in Survey Analytics' Enterprise Research Platform.


If you like this tutorial video, consider subscribing to Survey Analytics' new YouTube channel for more how-to videos.

Tuesday, June 26, 2012

Mobile Field Interviewing on iPod Touch Devices

Tony Fisher is using SurveyPocket in an innovative way to collect feedback.

The Canadian Sport Tourism Alliance conducts economic impact studies, asking fans at cycling events, swim meets and more about how long they are staying in the area and how much money they are spending.

When field interviewers for CSTA use SurveyPocket to collect feedback, they don’t use iPads or Android tablets. Rather, they use iPod touch devices, one of the many mobile platforms supported by SurveyPocket.

Fisher felt it would be easier for interviewers to carry around iPod Touch devices than tablets. Furthermore, he figured to save money on shipping costs as he sends devices all around Canada for various events.

Tony has been working as the Director of Research at the CSTA since 2002. When the time came to renew the licenses on their existing mobile field system, he decided it was time to look around as the legacy system did not feature any kind of on-line surveying capacity and only worked on limited platforms such as Palm.

Fisher evaluated several options but quickly settled on SurveyPocket. “The clincher for me is the fact that it’s unlimited.  I hate paying per response.  The last thing you want to do is to tell survey interviewers to stop surveying because you don’t want to spend any more money.”

“It’s a great tool,” Fisher added, “and it deploys easily. I recently sent some devices out to field interviewers in British Columbia. I was able to push the surveys out to them, they collected the data, and they just sent the devices back.”

“I also like that SurveyPocket gives you access to an online survey tool,” he said. We have a triathlon coming up, and I’m going to send the athletes a survey online to complete when they’re ready. They tend to be busy when they’re racing.”

“For a swimming event coming up we’re going to give respondents two options; either our field interviewers survey you using iPod Touch, or you can scan a QR code on the score sheet and take the survey on your own mobile device.
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Monday, June 25, 2012

Discrete Choice Conjoint Made Easy

Survey Analytics' revised Discrete Choice Conjoint module is more powerful than ever.

Watch the video to see how to easily add discrete choice conjoint to your survey.

But perhaps more importantly, it's easy to use.  Really easy.  Survey Analytics kept ease-of-use top of mind when revamping its conjoint module.

After all, what good is all that power if it's too hard to figure out?

Check out this 5-minute YouTube video to see just how easy it is to set up a conjoint exercise using Survey Analytics.

Friday, June 22, 2012

Distribute Your Survey via Social Media or QR Codes

Did you know it's easy to send out your survey via social media or QR codes using Survey Analytics' Enterprise Research Platform?

Post your survey link to your company Facebook page, Twitter account or LinkedIn account to allow followers of your brand to take your survey.

It's as simple as clicking the "post to" button for different social media options, authenticating your social media account, customizing the post language, and posting the link - all within the Survey Analytics interface.

You can also easily download a QR code which people can scan using their mobile device in order to take your survey in their mobile browser.

Here's a short video showing you how to do it.


Tuesday, June 19, 2012 Malware Warning – All Clear

UPDATE:  We've been in touch with Google and the "Malware Warning" issue we had on is resolved (see original post below).

You will no longer see a malware warning when visiting or when taking a survey, it is completely safe to login and send surveys.  This issue had no effect on any surveys or data.  Furthermore, there was never any 'malware' on our servers (it was a single spammer who sent out a survey with a malicious redirect).  We have taken steps to insure that this cannot happen again.

We apologize again for any inconvenience.


If you tried to access your Survey Analytics account or surveys today you might have seen a “Warning!” screen informing you that contains malware.  This is primarily affecting visitors who are using Chrome, FireFox, or Safari browsers.

There is no malware on, and it’s completely safe for you to continue using our site.

Here’s what happened:

We had one customer who was using a survey for spamming and spreading malware. Google ‘bots’ encountered this survey and generated this warning. We immediately blocked that account and deleted all surveys. Additionally, we have fixed this issue so it will not happen again.

When you see the warning screen it is completely safe for you to click “ignore this warning” or “proceed anyway” and login to your account. Our system is still completely functional.  The malware was never on our servers; instead it was distributed via a redirect on a survey which we have blocked.

We submitted a ‘review request’ to Google, our systems are currently under review by Google and this issue should be resolved within 24 hours. No surveys or data were affected, however, until Google completes their review, respondents will see a warning and may not respond to your surveys.

We apologize again for this problem and are working to resolve it with Google ASAP.

Thursday, June 14, 2012

Join Us for Market Research in the Mobile World in Cincinnati

Here at Survey Analytics we are super-excited to welcome the Market Research in the Mobile World conference to Cincinnati, where we have our headquarters.

Our smartphone survey product, SurveySwipe, is Platinum Sponsor of the conference, which takes place July 18th and 19th.

You can get a 20% discount on your MRMW conference registration if you use our promotional code when registering:  SW20.

The conference will be two days jam-packed with insights to help you navigate the world of mobile research.  Here's a link to the full conference agenda.

Some of the client-side companies confirmed to be attending include Cincinnati’s own Procter & Gamble, Chrysler, Microsoft and Johnson & Johnson.

And of course there will fun and networking, with a healthy dose of Cincinnati hospitality.

Click here to check out the conference website and to register with a 20% discount using the promotional code SW20. 

We look forward to seeing you in Cincinnati!

Monday, June 11, 2012

Add Dynamic Text Boxes to Your Survey for Open Ended Responses

Sometimes the regular old questions just won't do, and it pays to add some dynamism to your survey.

Sometimes the same old, boring single-select survey questions won't get you the information you need. And sometimes they leave respondents wanting more.

In Survey Analytics' Enterprise Research Platform, you can easily add dynamic text / comment boxes to make your survey more interesting, and, most importantly, more accurate.

Below is a video tutorial where I show how to create dynamic text/comment boxes.

And here's a link to a step-by-step explanation of this process in Survey Analytics' help files.

I hope you enjoy this feature. Let me know how it works for you in the comments section below.

Friday, June 8, 2012

Creating Different Language Versions of Your Survey

In Survey Analytics' Enterprise Research Platform, it's easy to create additional language versions for your survey.

It is a very simple process to give your respondents the opportunity to answer your survey in another language.

Simply create your survey in the base language (usually English). Then with just a few clicks, you can add an additional language version choosing from a huge list of languages supported by Survey Analytics, then add the translated versions of each question.  That's all there is to it!

Below is a video tutorial where I show how to create a French version of a simple survey I created.

And here's a link to a step-by-step explanation of this process in Survey Analytics' help files.

I hope you enjoy adding language versions to your survey. Good luck - or perhaps I should say, "bonne chance!"

Tuesday, June 5, 2012

Set Up, Grow, and Successfully Engage With Members of Your Panel

Are you considering creating a research panel, but you’re not quite sure how to get started?

This Thursday, June 7th, Survey Analytics will be sponsoring a webinar entitled “Set Up, Grow, and Successfully Engage With Members of Your Panel.”

The webinar will take place at 1pm Eastern time/ 10am Pacific time. (Don’t worry, if you can’t make it at that time, sign up anyway and we’ll send you a link to the webinar video and slides).

In this 1-hour webinar, members of the Survey Analytics team will share tips, tricks and tactics for how to successfully create and manage an online research panel, using examples from Survey Analytics' panel management software, MicroPanel.

The agenda will include:

▪       What is Holding You Back From Starting A Panel?
▪       Growing A Panel: Simple Strategies To Get You Started
▪       Smart and Effective Panel Engagement Strategies & Tips
▪       The MicroPanel Advantage: Engagement Solutions Made Easy
▪       The Panel Respondent Experience
▪       MicroPanelSet Up & Incentive Solutions
▪       New MicroPanel Features
▪       Pricing
▪       Q&A

Access the webinar video and slides by following this link.

See you there!

Thursday, May 31, 2012

Survey Analytics Adds Spearman’s Rho Correlation Coefficient

Survey Analytics’ Enterprise Research Platform has introduced a powerful way to measure of correlation between two variables, the so-called Spearman’s rho correlation coefficient.

[caption id="attachment_2617" align="aligncenter" width="115"] The Greek Letter rho[/caption]

A correlation coefficient is a number between -1 and +1 which describes the extent to which two variables are related. Values near 1 indicate a strong positive association; values near -1 indicate a strong negative (or inverse) association; and values near 0 indicate a lack of correlation altogether.

Spearman’s rho is a non-parametric statistic, meaning it does not assume any particular distribution of the variables being described. Other common correlation coefficient statistics, notably Pearson’s r, assume the variables are distributed normally.

Survey Analytics plans to add the Pearson’s r correlation coefficient in another upcoming release.

Click here for a tutorial on how to calculate Spearman’s rho using Survey Analytics’ Enteprise Research Platform.

Tuesday, May 22, 2012

Missed the Discrete Choice Conjoint Webinar? Never Fear.

Discrete Choice Conjoint Steps

Today Survey Analytics held a very well-attended webinar entitled, "How to Run Discrete Choice Conjoint Analysis."

Missed it? Never fear.

Click this link for a copy of the webinar video and slides.

The webinar recording will help you understand:

  • What discrete choice conjoint analysis is

  • The theory and logic behind discrete choice conjoint analysis

  • When to use discrete choice conjoint in your research

  • Specific case studies of how others have used discrete choice conjoint

  • How to design a discrete choice conjoint project

  • How to write a discrete choice conjoint questionnaire

  • How to analyze the results of a discrete choice conjoint project

The webinar featured Survey Analytics’ Enterprise Research Platform, with a newly enhanced discrete choice conjoint module, including such features as integrated d-optimal design generation, design import and upgraded part-worth calculations using maximum likelihood estimates.

Click this link for a copy of the webinar video and slides.

Tuesday, May 15, 2012

Webinar: How to Run Discrete Choice Conjoint Analysis

Discrete Choice Conjoint Steps

Discrete choice conjoint analysis is a popular marketing research technique that helps you determine the optimal mix of features in a new product or service.

Survey Analytics invites you to a complimentary one-hour webinar, "How to Run Discrete Choice Conjoint Analysis." The webinar is on Tuesday, May 22nd at 10am Pacific Time / 1pm Eastern Time / 6pm Greenwich Mean Time.

Click this link to register for the webinar.

The basics of discrete choice conjoint analysis are not hard to understand. In just one hour, you will gain an understanding of how to design, conduct and analyze a discrete choice conjoint analysis project.

This webinar will help you understand:

  • What discrete choice conjoint analysis is

  • The theory and logic behind discrete choice conjoint analysis

  • When to use discrete choice conjoint in your research

  • Specific case studies of how others have used discrete choice conjoint

  • How to design a discrete choice conjoint project

  • How to write a discrete choice conjoint questionnaire

  • How to analyze the results of a discrete choice conjoint project

The webinar will feature Survey Analytics’ Enterprise Research Platform, with a newly enhanced discrete choice conjoint module, including such features as integrated d-optimal design generation, design import and upgraded part-worth calculations using maximum likelihood estimates.

The webinar will be conducted by Andrew Jeavons, President of Survey Analytics.

Anyone who attends the webinar or downloads the video and slides afterward will get one complimentary month of Survey Analytics' discrete choice conjoint capability.

Click this link to register for the webinar.

Friday, May 11, 2012

Use QR Codes to Get Rapid Feedback with Survey Analytics

Survey Analytics now makes it exceedingly easy to get rapid feedback via mobile devices using QR codes with a new service called RapidFeedback.

RapidFeedback replaces the need for feedback cards or survey links posted on receipts. Post the RapidFeedback codes on posters, billboards, receipts, print ads, brochures, and anywhere else you want to receive instant feedback from your customers.

QR Codes

Customers do not need to download an app to give you instant feedback. Survey Analytics has integrated QR codes with HTML5 technology so that customers can give feedback right in their mobile browsers.

Customization and branding of RapidFeedback codes are available to match your logo and colors.

The possibilities are endless!

Here’s how to implement RapidFeedback in SurveyAnalytics:

RapidFeedback Step 1

  • Log in to Survey Analytics

  • Create a New Survey

  • Click Edit Survey, then Add New Question

  • Under Connector, Click RapidFeedback

RapidFeedback Step 2

Here you can generate anywhere from one to many hundreds of RapidFeedback QR codes for you to post wherever you need customer input.

Friday, April 27, 2012

SurveyPocket Tablet Survey App Enables Photo, Video, Audio and Signature Input

SurveyPocket has released updated versions of its offline tablet survey app on the Android market and the iTunes store.

Android Apple

SurveyPocket 2.9 for Android and SurveyPocket 3.8 for iOS are the most stable versions of the app released to date.

Both versions of SurveyPocket give you the ability to capture new types of survey data, including:

  • Audio: Speak into the Android Tablet or iPad’s microphone to answer a survey question.

  • Video: Take a video using the iPad or Android tablet’s built-in video camera in response to a survey question.

  • Photo: Answer a survey question by taking a photo using the Android tablet or iPad’s built-in camera.

  • Signature: Input your signature in response to a survey question by “writing” on the iPad or Android tablet’s screen with your finger.

[caption id="attachment_439" align="aligncenter" width="425" caption="Signature Input"][/caption]

Survey Pocket provides for a great interactional experience for interviewers and respondents alike. When you want to capture a respondent’s experience, SurveyPocket is the way to go.

You can download SurveyPocket on the Android Market here.

You can download SurveyPocket for iPad here.

Click this link to learn more about SurveyPocket.