Thursday, December 29, 2011

SurveyPocket Spreading Across The World With Multilingual And Geo-Location Capabilities

As SurveyPocket increases its capabilities, the feedback we're receiving from our potential and existing customers has been plenty of relief and excitement. SurveyPocket continues to lessen the amount of manual work that has typically been the case in administering surveys.

So, what's the latest buzz about SurveyPocket? Well, for one, we have spread the application's capacity to perform multilingual support. Research projects are increasingly conducted across geographic regions, thereby requiring that surveys be available to respondents in multiple languages. By adding multilingual support, we have given surveyors the ability to spread surveys worldwide/language-wide, which in turn, opens up the audience of survey administration and data collection.  Find out HERE how to set up the use of multilingual support.

With this trend we, of course, wanted to add geo-location data collection. There are many benefits to adding geo-location support to SurveyPocket. Tracking the location of where a survey is being administered (via using your internet connection when syncing SurveyPocket with you Survey Analytics account), that location is then saved per survey in your data reports.

Based on the cases when collecting survey data from more respondents (multilingual) and collecting the geolocation the survey was administered, we give the advantage of viewing customized reports and viewing statistics that are more accurate. Look forward to more of our upcoming advances.

Wednesday, December 28, 2011

How to Boost Your Sales at the Last Minute

You’ve had a good year. You’re satisfied that you ran a decent sales and marketing strategy, and you’re about to wrap up your fourth quarter. But before you close your books and call it a day, ask yourself: Have you done all you can? It’s not too late to boost your sales, and meet -- or even exceed-- your sales quota before your year is done.

Boosting sales doesn’t require a monstrous budget. Nor should it be tedious. A little ingenuity, elbow grease, and fun alternatives are all it takes to get in there at the last minute, and turn your sales upside down.

Use these 9 steps to evaluate your sales strategy to quickly and easily shake up your sales slump!

 

Step 1: Have you contacted your customers lately?

You spent a great deal of time and effort perfecting your product or service so that it meets the demands of your intended audience. But are they aware of it? Have you sent direct messages to your customers, community or fans, offering them your solutions to their problems or needs? Don’t just sit back and wait for them to contact you; by using newsletters, three-dimensional lumpy mailing pieces, postcards, or even letters that contain a clear call to action, you can subtly remind your customers to buy your product or service.

 

Step 2: Do you have all the customers you need?

Telemarketing has become a dirty word in the world of sales but it doesn’t deserve its bad warp. After all, how would your prospective customers know that you have what they want, if you don’t tell them? Be persistent but courteous. And forget about making the sale right there and then. Instead of thinking of the direct call as an anxiety-promoting activity, think of it as an informative call. Tell your potential customers about your product or service and let them decide if it’s right for them. Even if they pass it up, they might have someone else in mind to whom they can refer you.

 

Step 3: Have you incentivized your customers to bring you new ones?

When they are happy with your product or service, your customers are your best salespeople. Do not squander their goodwill without maximizing on the potential. Ask them to refer you to their friends and family, and make it worth their while. Tying the sale to the referrer is key; it can be an elaborate set of promotion codes, business cards with a tie-in to your customer, or even as simple as a verbal confirmation such as “Joe told me to get this”. Make sure to reward your customers for the referral and they will be more likely to do it again.

 

Step 4: Have you targeted high-volume prospects?

There are natural pairings for your product or service out there in the community. Have you identified companies, associations, or large communities that would benefit from your product or service? With a simple gesture such as creating an offer specifically for them, or a more elaborate endeavor such as a webinar or teleseminar, you could get these potential big fish to promote your business for you. You create all the sales and marketing materials and they send them to their customers, exponentially increasing your targeted audience.

 

Step 5: Have you thought of joint ventures?

Closely related to the strategy of reaching out to your community is the idea of reaching out to other businesses for a product or service companion. Have you looked for a product or service that complements yours and can be offered as a part of a bundle? Partnering with brands that already have a distribution channel to your target audience insures that your product or service is distributed, or at the very least, marketed to your potential customers.

 

Step 6: Have you created a trigger event?

There is nothing that drives sales like a trigger event where your product or service can be put to good use. For example, if you want to sell more flashlights, create a “Thousand Points of Light Day” or a “Safety Day” where people are encouraged to have at least one working flashlight on hand. Invite your local law enforcement officers to demonstrate safety skills at your event. You can even invite your local preschoolers to sample your most colorful models.

 

Step 7: Have you run a contest yet?

People like to win free stuff. They will go out of their way to win something free, even if they don’t need it. No matter what your product or service is, you can create a contest for people who use it to submit all the creative ways that they have put your product to use. From “naming a new product” to “picking a new color”, you can also involve your customers in your product development. The more vested they are in the selection of new products, the more they are likely to buy the finished version.

 

Step 8: Are you using social media?

People are flocking to social media by the hordes. Facebook, Twitter, and LinkedIn are showing mind-boggling increase in users almost on a daily basis. Are you taking advantage of the potential of this marketing phenomenon? Your customers are getting savvy at finding good deals on the internet. Share with them insider information reserved specifically for the medium, and make it worth their while to look you up.  Engage your existing customer in a conversation about the value and benefits they’re experiencing with your product or service. You may pitch or sell directly on Facebook, Twitter, or LinkedIn, but be wary of angering your audience by being too aggressive or obvious. To make best use of social media, think of it as a referral tool that can reach millions in a relatively short amount of time (and at very little cost).

 

Step 9: Are you thinking creatively enough?

Thinking outside the box is what innovators do. Thinking outside the conventional marketing box is what good salespeople do. They see a need where there isn’t any and create a promotion to address that need. So go ahead, think big. Go on tour, like a rock band! Contact influencers in your industry and ask them to feature you (and your product or service) as part of their business for a day, or a week. This will be the perfect opportunity to answer questions, give advice, and build interest in your product or service. And once you have the sales and marketing information created for the occasion, disseminate it at other venues off the beaten path.

 

Whether your business is small or big, your selling-cycle short or long, you can apply these sales strategies all year long, not just wait for the doldrums of the year-end last minute countdown. Today’s technology makes every one of these strategies cost-effective and time-sensitive. Some of them require very little effort and planning, others can benefit from a little forethought in organizing and implementing. The good news is that, with a minimal amount of effort, all of the abovementioned strategies can lead to a more creative and meaningful way of conducting your business.

Boosting sales doesn’t have to be a chore, or an unthankful task. If you think of it as a game, a creative undertaking which sparks your imagination and adds fun to the job at hand, you will be surprised by how much you can still surprise yourself.

 

 

Tuesday, December 27, 2011

SurveyPocket Spreading Across The World With Multilingual And Geo-Location Capabilities

As SurveyPocket increases its capabilities, the feedback we're receiving from our potential and existing customers has been plenty of relief and excitement. SurveyPocket continues to lessen the amount of manual work that has typically been the case in administering surveys.

So, what's the latest buzz about SurveyPocket? Well, for one, we have spread the application's capacity to perform multilingual support. Research projects are increasingly conducted across geographic regions, thereby requiring that surveys be available to respondents in multiple languages. By adding multilingual support, we have given surveyors the ability to spread surveys worldwide/language-wide, which in turn, opens up the audience of survey administration and data collection.  Find out HERE how to set up the use of multilingual support.

With this trend we, of course, wanted to add geo-location data collection. There are many benefits to adding geo-location support to SurveyPocket. Tracking the location of where a survey is being administered (via using your internet connection when syncing SurveyPocket with you Survey Analytics account), that location is then saved per survey in your data reports.

Based on the cases when collecting survey data from more respondents (multilingual) and collecting the geolocation the survey was administered, we give the advantage of viewing customized reports and viewing statistics that are more accurate. Look forward to more of our upcoming advances.

Monday, December 26, 2011

How to Get Your Customers to Do What You Want

In a perfect world, everybody will do what we want them to: our kids will brush their teeth the first time we ask them to, do their homework, keep their rooms tidy, and keep their curfews; our parents will listen to our advice; our friends will stop their horrendous habits; our spouses will remember their promises.

In a perfect business world, our customers will do what we want them to do: they will notice our advertisements, will read our direct mail, and will take the calls of our salespeople. In short, they will buy what we sell them.

We all know that perfect worlds don’t exist. In this imperfect one, words are often unheard, misconstrued, or forgotten. They are not tangible; they are by their very nature ephemeral. Messages, however interesting or important, get lost all the time.

So what do you do then to keep your message alive? The problem is that conversations, sales pitches, and sales calls are all words. They disappear as soon as you’ve said them and quickly thereafter, they are forgotten as if they never existed! The solution is to get your words to stay permanently in the minds of your customers. How do you do that? You structure your marketing communication strategy in a way that keeps your message alive in the minds of your customers, employees and everyone else with whom your business interacts. And the way to do that is with a strong but simple mission statement that resonates with your audience, long after their first exposure to it. Successful companies are the ones who have understood this mandate and have created a straightforward message to understand and to build a sales and marketing system around.

How to develop a strong but simple mission statement:

FedEx gets it there overnight. Brown delivers. Domino’s gets you a pizza in 30 minutes or less. Twitter messages are 140 characters. If I said “just do it” you would immediately think of Nike. These are all easy messages to remember and easy messages to build a promise around. Your message or conversation has to THAT easy.

But don’t let the simplicity of this directive fool you. It is the hardest thing to achieve. To boil down the essence of your business into a few words, to convert complicated feelings and complex concepts into a few words is very difficult.

There are essentially three steps to developing a strong mission statement that succinctly tells your customers, employees and all others what you are all about.

Step 1: Brainstorm

Start brainstorming about inner conversations you are having about your business, conversations you are having with your employees, conversations your customers are having with you, in essence, all conversations around the circumstances surrounding your product or service. Harness the power of group brainstorming, they tend to be very productive.

Don’t take shortcuts, this is an important step, and anything and everything might be important. Let it all hang out!

 

Step 2: Make a collage

In this step, you will move the message from thoughts and words to objects. Take all the words you’ve collected when brainstorming and bring them together on a blank canvas (or white board). Supplement them with quotes relevant to your business. Cut out pictures or sayings that are pertinent. The idea is to get all your thoughts and feelings, and as many as you can get from your team and your customers and to put them physically in the same place (emphasis on physically), visually representing all abstract concepts.

Leave the board alone for a while and come back to it whenever you remember or find something new. This is the stewing process; let it take its time.

Step 3: Translate the collage into an abridged message

Now that you have everything you need visually available to you in the same place, the real work starts. You can start by eliminating duplicates. Next, narrow down your choices by matching questions to answers. Use features that your product or service offers as solutions. Be sure to note any physical objects that pop out – something that your customer can see, smell, touch, and relate to.

Be sure to follow the following guidelines:

  • Keep it simple: The human mind best grasps concepts in a maximum of 7 parts (7 digits, 7 words, etc.) Your verbal message must adhere to this. Your visual message must similarly be easy to grasp and free of clutter. A basic web page with a clean design is the most engaging and pleasing to the eye. Good examples are Mint.com, Nimble, and 99Designs.

  • Use straight talk: Don’t confuse your customers in a misguided attempt to show off. Your goal is to communicate and engage them in a conversation about your product or service, don’t turn them off by using technical jargon or demonstrating to them about how smart you are. Mint.com is again a good example at this; they make the scary and highly technical world of finance easy and fun, turning it almost into a game.

  • Go 3-D: When FedEx delivers your package the next day, the FedEx message is physically attached to an important object – your package. You can create the same effect by using meaningful three-dimensional marketing. Make your message memorable, even outrageous. The book Outrageous Marketing has hundreds of creative examples of how you can differentiate your message from your competition (sending season ticket order forms in a box with a dressed up rubber chicken is particularly inspired).

  • Do the unexpected: Use blogs, social media, and events to remain in contact with your customers. But try the unexpected too. Instead of emailing back, occasionally write a personal handwritten note to show your customers that they are important to you. Partner-up with a complementary brand, support a charity your customers care about – be in places that will surprise them and engage their interest.


Don’t get frustrated with your customers because they are not listening; take the responsibility and make sure that they hear you. When you deliver a strong and simple mission statement, they will respond to your message in ways that will surprise you.

 

Saturday, December 24, 2011

Mobile Market Research Panels

 

 

The Backdrop:

According to a new study by the research firm Flurry, this year app usage out paced both desktop and mobile browser combined.  In other words apps are more popular than surfing the internet!  Consumers have spoken now it's time for us as marketers to listen and engage users where they chose to spend their media consumption time.  After all these days 18-35 year olds are virtually un reachable by any other technology.



 

Beyond just the sheer number of consumers using apps the technology naturally lends itself to tracking consumer behavior.

 

Validation Advantage:

 

Mobile users are easy to validate.  Mobile Identification Numbers, (MIN) accurately identify panelists and track their responses over time, no room for human error.  Fraud risk virtually eliminated.

 

Geolocation:

 

Location aware features allow panels to be instantly sliced by geographic region and even street by street level accuracy.  Why be limited by time and space?

 

Speed of Research:

 

With mobile you can get results in real time as your panel members respond to surveys.   Kick start your program, close the feedback loop and start acting on valuable data right away.

 

Gamification:

 

Mobile panel questionnaire’s are like games.  What better way to increase your response rate than to make your survey like an app game.  This movement is still in its beginnings but one can imagine a world where all surveys are like games with rewards built right in.

 

An interesting way to think about Mobile Panels is to turn it upside down and imagine a world where mobile is the mainstream legacy platform for Market Research.  Not so hard to visualize when you look at what a powerful research tool this truly is.

 

We at SurveySwipe see the Sample Business landscape today requiring true Multi Mode Marketing and the ability to reach consumers on all screens.

 

Happy Holidays from the team in Fremont/Seattle/USA!


Wednesday, December 21, 2011

Survey Analytics Expands Their Mobile Capabilities

The times are changing. We're seeing more and more mobile applications developed to either create a business or expand a business. This doesn't mean that mobile applications will completely remove the previous processes of market research, just a way to progress with the wave of technology.

Survey Analytics is a company proud to be on the bleeding edge of technology. We have worked heavily on creating a mobile platform solution for each service that Survey Analytics provides. Not only have we developed applications for each service, we've also developed our applications on multiple platforms: Android, Blackberry, iOS devices.

The feedback we've received from our existing and new customers has been extreme excitement to use our tools! Researchers who use our tools are thankful to have the ease of accessing their panels and sharing. As a snippet of what we have been working on, check out the application SurveySwipe. This application now connects users to their online MicroPanel account. Another great application is SurveyPocket. This application now connects users to their Survey Analytics account to access their surveys, whether offline or online.

As we continue development, expect to see a continuation of evolution in our applications as well as some applications soon to come (Shhh...).

How to Turn Your Website Into a Marketing Magnet

If you are like most companies out there selling engineered products and equipments, you probably have already made the smart choice of starting your own website. That’s great, but is it enough? A static catalog that offers just a little information about your industrial or manufacturing products or services is like an untapped resource. It’s like a 2-D movie playing in a 3-D theatre, in other words, a wasted opportunity. The question is why are you squandering this marketing goldmine when a few budget-friendly changes are all that is needed? Isn’t getting (and keeping) customers the most important process for your company?

Your customers want to use your website. Why aren’t they? Lack of want, or need, are not the reasons. You may have inadvertently formatted your website to be more of a corporate presence, better suited to target investors rather than buyers. Most companies think that they don’t have the time to invest in optimizing their website, or think that their product is too technical to be fully marketable on the internet. But ignoring this readily available (read cheap) asset is a mistake you can no longer afford to make.

Consider implementing these four simple steps and you will be well on your way to harnessing the potential of the internet, the most versatile marketing medium available today.

Step 1: Review your marketing goals and set up your parameters

What is the function of your website? The answer is simple: to attract potential customers and keep your existing customers interested in your products and services. Before you make over your website, you need to decide up front on a few key marketing issues, such as:

  • How many visitors do you want to attract? How many of those visitors do you want to convert into leads and ultimately customers? These projections are necessary to set up your marketing goals, and therefore, your budget.

  • How is your website doing now? What is your traffic like? Who are your current visitors? If you don’t have this info, you’ll need to set up Google Analytics on your website so you can get a baseline for what it is currently doing. This in turn will help you make appropriate decisions to the needed improvements to your existing data.

  • What kind of web platform do you need? Consider an open-sourced and customizable web software like Wordpress. It’s free and very popular with bloggers. If you don’t want to deal with the technicalities in-house, there are literally thousands of Wordpress designers who can create any kind of site you desire. Best of all, it’s easily optimized for search engines.


Step 2: Start with small changes that have the maximum impact

  • Buy keyword rich domains names:  It’s surprising how many manufacturers own and have trademarked their company name but don’t own the domains to the widgets they produce. What product do you manufacture and for what industry? Make a list of all the keywords used in your manufacturing field and check if their equivalent domains are available, then buy as many as your budget allows. You do not have to maintain a multitude of websites; you can simply roll the domains to your main website and have all traffic directed at these keyword-rich domains funneled to yours.

  • Speak directly to your target audience: Highly technical information may not be the best way to greet your potential customers. Unlike B2B sites which focus on the company and the product they provide, focus yours on the customer and the problem you are helping them solve. Creating headlines that focus on the people who will be landing on your website, and speaking to them in the simplest language possible, helps ensure that they are engaged and motivated to continue exploring your website.

  • Maximize each visit: After all the work you’ve done to get them there, don’t let your visitors leave without capturing their information. A very easy way to do this is to use a lead generation form. Give your visitors information for which they will happily give out their email or contact information, for example highly valued downloads like ebooks, ecourses, or newsletters. Place your lead generation fold above the fold and use catchy phrases like “GET YOUR FREE EBOOK”.


 

Step 3: Add more substantive content to your website

  • Write a blog: Don’t let the name fool you, blog articles and posts are simply advertisements and educational advertising pieces that answer the question “Why should you buy my stuff instead of the other guy’s?” in a more reader friendly form.  Write articles with headlines such as “HOW TO CHOOSE THE BEST WIDGET” or “10 TELL-TALE SIGNS THAT IT’S TIME TO REPLACE YOUR WIDGET”. Your blog will help you showcase how you have solved common problems in your industry, and specific attributes about your products or services that illustrate your brand’s competitive advantage over your competition.

  • Create an online video: If a picture paints a thousand words, videos speak volumes. This makes them very powerful marketing and educational tools. Create videos that demonstrate your product but from the customer’s perspective; they will help you feature your products while simultaneously addressing common frustrations experienced by your customers so that you can show them exactly how your products solve them.  A portable HD camera such as a Kodak Zi8 has the right quality fit for the web.

  • Create online guides: Similar in concept to that of a blog or a video, an online guide is just another way to showcase your technological edge over your competition. Because online guides are keyword-rich documents, they serve the triple purpose of SEO optimization, substantive content, and advertisement, all in one 3,000 word document. Fill your guide with tips, ideas, recommendations, and resources that will make your buyers’ life easier and they will thank you for it.


 

Step 4: Dress up your website with discrete professional and aesthetic touches

  • Get high quality logo and graphics: Your website should feature a clearly visible logo or your company name so that your visitors know exactly where they are within a few seconds. The preferred location is in the upper left hand corner, because people read their computer screens from left to right. Having a high quality logo graphic to complement your company name adds a professional touch to your website, as well as keeping it aesthetically pleasing to the eye.

  • Create a favicon: A small graphic touch that pays back hugely in brand recognition is the little it-thing called favicon. It’s that little graphic icon that appears next to the URL when you bookmark a page. The small but effective favicon will set you apart from other sites who are not using them; it will be like your website is wearing a tie – it’s not necessary, but it will show the world that you are serious about your company’s image.

  • Add pictures: To give your website the extra oomph as well as maximize space usage, consider using customized backgrounds that display key features or distinctive (read: the sexy) attributes of your product. The idea is not to fill up every spare inch with clutter, but to subtly, contextually, imprint your product and your brand visually on your visitors. If your design format allows, consider running a video of perhaps customer testimonies or interviews.


 

The idea is to keep it simple, keep it succinct, but keep it interesting. Then step back and watch your website turn into a new customer generating magnet!

 

Monday, December 19, 2011

Survey Analytics Expands Their Mobile Capabilities

The times are changing. We're seeing more and more mobile applications developed to either create a business or expand a business. This doesn't mean that mobile applications will completely remove the previous processes of market research, just a way to progress with the wave of technology.

Survey Analytics is a company proud to be on the bleeding edge of technology. We have worked heavily on creating a mobile platform solution for each service that Survey Analytics provides. Not only have we developed applications for each service, we've also developed our applications on multiple platforms: Android, Blackberry, iOS devices.

The feedback we've received from our existing and new customers has been extreme excitement to use our tools! Researchers who use our tools are thankful to have the ease of accessing their panels and sharing. As a snippet of what we have been working on, check out the application SurveySwipe. This application now connects users to their online MicroPanel account. Another great application is SurveyPocket. This application now connects users to their Survey Analytics account to access their surveys, whether offline or online.

As we continue development, expect to see a continuation of evolution in our applications as well as some applications soon to come (Shhh...).

Thursday, December 15, 2011

The Future of Market Research

Market Research Trends[Note: this post was originally published on our sister site, ResearchAccess.com]

As anticipated, it was a fascinating and thought-provoking discussion yesterday in the Market Research Trends 2012 webinar.  There were over 40 people in attendance live, and there were many interesting questions submitted by the audience.

The discussion featured Lenny Murphy, editor of the GreenBook Blog, and Romi Mahajan, CMO of Metavana (Vivek Bhaskaran, CEO of Survey Analytics was not able to attend at the last minute).  The discussion was ably moderated by Ivana Taylor of DIY Marketers.

If  you weren't able to make the webinar, here's just a sampling of what you missed:

Gamification

Lenny said gamification is a challenge to the way market researchers currently think but that companies out the space are successfully employing game principles to their industries.   Romi said it's possible to do gamification very well or very badly.  Using a sweepstakes as an incentive to participate in a survey panel is an example of gamification done poorly.

Consumerization

Romi described consumerization as the tail wagging the dog.  Instead of companies mandating how their employees or customers will behave, now the process has been inverted, and the customers hold the power.  Lenny said consumers increasingly own their own data and will choose with whom to share it and on what terms.

Network Intelligence

Lenny described network intelligence as an opportunity to make predictive sense of the zetabytes of data available today.  Romi added it is an opportunity to stop thinking of your limited network, for example, your company's direct employees, and rather think about the networks to which they belong and how to start bringing that intelligence to bear.  He cited the involvement of 4 separate companies in the current webinar as a good example of leveraging network intelligence.

Social Monitoring

Romi described the geometric expansion in the amount of data available about brands, companies and individuals.  He painted the picture of a future where each of us has a brand equity ticker measuring the sentiment expressed about us on the web.  Lenny described social monitoring as a way to get to the great untapped pool of information proliferating online.

Panel Communities

Lenny described panel communities as the great compromise between the traditional online panel model and the highly interactive online community model. He described it as involving a greater investment on both sides - the research company and the consumer.  Romi urged looking at constant feedback instead of episodic interaction.

User Experience

Lenny said that since consumers have the power to choose where to go easily, a substandard user experience is no longer going to cut it.  He said that market research traditionally has not been designed with consumer experience in mind.  Romi underscored how easy it is for consumers to opt out and gave an example showing how user experience can be extremely powerful in either a negative or a positive way.

Moble Sampling and Ethnography

Lenny indicated that the impact of mobile cannot be overstated and that emerging markets are leapfrogging the PC experience entirely.  He said the app model structurally builds in consumer consent to share and receive information.  Romi said the greatest power of mobile - more than convenience - is that is allows us contact with the consumer in situ.

Q&A

The question-and-answer session was the best part of the event.  Don't miss it!


get-the-webinar-video-and-slides

//

The Future of Market Research

Market Research Trends[Note: this post was originally published on our sister site, ResearchAccess.com]

As anticipated, it was a fascinating and thought-provoking discussion yesterday in the Market Research Trends 2012 webinar.  There were over 40 people in attendance live, and there were many interesting questions submitted by the audience.

The discussion featured Lenny Murphy, editor of the GreenBook Blog, and Romi Mahajan, CMO of Metavana (Vivek Bhaskaran, CEO of Survey Analytics was not able to attend at the last minute).  The discussion was ably moderated by Ivana Taylor of DIY Marketers.

If  you weren't able to make the webinar, here's just a sampling of what you missed:

Gamification

Lenny said gamification is a challenge to the way market researchers currently think but that companies out the space are successfully employing game principles to their industries.   Romi said it's possible to do gamification very well or very badly.  Using a sweepstakes as an incentive to participate in a survey panel is an example of gamification done poorly.

Consumerization

Romi described consumerization as the tail wagging the dog.  Instead of companies mandating how their employees or customers will behave, now the process has been inverted, and the customers hold the power.  Lenny said consumers increasingly own their own data and will choose with whom to share it and on what terms.

Network Intelligence

Lenny described network intelligence as an opportunity to make predictive sense of the zetabytes of data available today.  Romi added it is an opportunity to stop thinking of your limited network, for example, your company's direct employees, and rather think about the networks to which they belong and how to start bringing that intelligence to bear.  He cited the involvement of 4 separate companies in the current webinar as a good example of leveraging network intelligence.

Social Monitoring

Romi described the geometric expansion in the amount of data available about brands, companies and individuals.  He painted the picture of a future where each of us has a brand equity ticker measuring the sentiment expressed about us on the web.  Lenny described social monitoring as a way to get to the great untapped pool of information proliferating online.

Panel Communities

Lenny described panel communities as the great compromise between the traditional online panel model and the highly interactive online community model. He described it as involving a greater investment on both sides - the research company and the consumer.  Romi urged looking at constant feedback instead of episodic interaction.

User Experience

Lenny said that since consumers have the power to choose where to go easily, a substandard user experience is no longer going to cut it.  He said that market research traditionally has not been designed with consumer experience in mind.  Romi underscored how easy it is for consumers to opt out and gave an example showing how user experience can be extremely powerful in either a negative or a positive way.

Moble Sampling and Ethnography

Lenny indicated that the impact of mobile cannot be overstated and that emerging markets are leapfrogging the PC experience entirely.  He said the app model structurally builds in consumer consent to share and receive information.  Romi said the greatest power of mobile - more than convenience - is that is allows us contact with the consumer in situ.

Q&A

The question-and-answer session was the best part of the event.  Don't miss it!

get-the-webinar-video-and-slides
//

The Future of Market Research

Market Research Trends[Note: this post was originally published on our sister site, ResearchAccess.com]

As anticipated, it was a fascinating and thought-provoking discussion yesterday in the Market Research Trends 2012 webinar.  There were over 40 people in attendance live, and there were many interesting questions submitted by the audience.

The discussion featured Lenny Murphy, editor of the GreenBook Blog, and Romi Mahajan, CMO of Metavana (Vivek Bhaskaran, CEO of Survey Analytics was not able to attend at the last minute).  The discussion was ably moderated by Ivana Taylor of DIY Marketers.

If  you weren't able to make the webinar, here's just a sampling of what you missed:

Gamification

Lenny said gamification is a challenge to the way market researchers currently think but that companies out the space are successfully employing game principles to their industries.   Romi said it's possible to do gamification very well or very badly.  Using a sweepstakes as an incentive to participate in a survey panel is an example of gamification done poorly.

Consumerization

Romi described consumerization as the tail wagging the dog.  Instead of companies mandating how their employees or customers will behave, now the process has been inverted, and the customers hold the power.  Lenny said consumers increasingly own their own data and will choose with whom to share it and on what terms.

Network Intelligence

Lenny described network intelligence as an opportunity to make predictive sense of the zetabytes of data available today.  Romi added it is an opportunity to stop thinking of your limited network, for example, your company's direct employees, and rather think about the networks to which they belong and how to start bringing that intelligence to bear.  He cited the involvement of 4 separate companies in the current webinar as a good example of leveraging network intelligence.

Social Monitoring

Romi described the geometric expansion in the amount of data available about brands, companies and individuals.  He painted the picture of a future where each of us has a brand equity ticker measuring the sentiment expressed about us on the web.  Lenny described social monitoring as a way to get to the great untapped pool of information proliferating online.

Panel Communities

Lenny described panel communities as the great compromise between the traditional online panel model and the highly interactive online community model. He described it as involving a greater investment on both sides - the research company and the consumer.  Romi urged looking at constant feedback instead of episodic interaction.

User Experience

Lenny said that since consumers have the power to choose where to go easily, a substandard user experience is no longer going to cut it.  He said that market research traditionally has not been designed with consumer experience in mind.  Romi underscored how easy it is for consumers to opt out and gave an example showing how user experience can be extremely powerful in either a negative or a positive way.

Moble Sampling and Ethnography

Lenny indicated that the impact of mobile cannot be overstated and that emerging markets are leapfrogging the PC experience entirely.  He said the app model structurally builds in consumer consent to share and receive information.  Romi said the greatest power of mobile - more than convenience - is that is allows us contact with the consumer in situ.

Q&A

The question-and-answer session was the best part of the event.  Don't miss it!

get-the-webinar-video-and-slides


Wednesday, December 14, 2011

Don’t Limit Your Market Research Objectives – Expand Your Tools

Mobile research is the next greatest thing, the subject with the most buzz.  It’s also a subject with more than its share of confusion.

The new mobile capabilities are being created with new device technologies, new access technologies and new applications and services. These technology enablers are increasing competition and providing more choice for the mobile business customer, providing comprehensive data on the mobile consumer.

Qualitative research has always been, and will always be, to get to the truth of what consumers are thinking and doing.  It’s not about innovating or adopting a technology, it’s about using better methods to capture the consumer moment. If your participants are recording their experiences as they happen, this allows for unfiltered responses of survey participants. With a smart phone or other mobile multimedia-capturing device, there’s nothing to forget and no room for interpretation.

Give consumers the flexibility to participate on their terms, when, where and how they prefer, the quality of the data is quantitatively better.  Lots of tools can be integrated to deliver superior results. Giving ourselves flexibility in methodology is essential to making that happen.

Monday, December 12, 2011

Market Research Trends for 2012

What should you be looking forward to in 2012 when it comes to market research?  I was wondering the same thing and so I asked some of our community experts for some guidance and here is what I learned:

Consumers will drive technology

Romi Mahajan, Chief Marketing Officer at Metavana and a former Worldwide Director of Sales and Strategy at Microsoft says that consumers will be driving technology instead of the other way around.  Expect to see the blurring between business and consumer applications of technology.

This is evident in our next big trend; Gamification, where surveys start taking on the look and feel of game apps.  Touch screens make it possible to interact with information in a more graphic and engaging way. Betty Adamou, the editor of the Game Access blog says that "We must utilize creativity, think about the way we use language and ask survey questions and start giving respondents feedback.   Gamification can allow us to mix qualitative and quantitative questions in a more interactive and engaging format which will force us to ask survey questions in a more natural, competitive-inducing way.

All things mobile  from apps to games to panels and even focus groups?  Absolutely.  Free up your market research or focus groups and instead of bringing them to your isolated sterile laboratory, let your panel bring you into their homes with the use of mobile sampling.  Now your respondents can upload pictures of the brands they use or how they interact with your brand and let you step inside their world instead of the other way around.  The SurveySwipe platform brings panels and interactive, engaging and fun feedback into one package.

Another trend that has expanded is this idea of location-based feedback.  Special technology allows our SurveySwipe mobile survey app to trigger surveys based on your respondents location WITHOUT sharing any private information.

Panels are accessible to everyone

Community panels used to be exclusively in the domain of HUGE marketing budgets.  But that's no longer the case.  Andrew Jeavons, from Survey Analytics says that recruiting, running and managing your own panel is within the realm of most small to medium sized businesses.

Shorter, more engaging, conversational surveys

The mobile sampling trend, consumerization as well as social media chatter have  all but wiped out the lengthy survey.  Shorter attention spans --even from avid panel communities will drive researchers to get more creative with how we collect data.  We will find ourselves integrating data from mobile, social and standard surveys more and more.

All of this speaks to another trend; Networked Intelligence.  Mobile panels allow businesses to get on-demand answers to questions from their respondents. Text analysis software allows us to pull social media information together with survey responses to get more meaningful information about our customers and how they interact with our brands.

Register NOW to Listen to the insiders talk about these trends and MORE on Wednesday, December 14, 10am PST/1pm EST

Don’t Limit Your Market Research Objectives – Expand Your Tools

Mobile research is the next greatest thing, the subject with the most buzz.  It’s also a subject with more than its share of confusion.

The new mobile capabilities are being created with new device technologies, new access technologies and new applications and services. These technology enablers are increasing competition and providing more choice for the mobile business customer, providing comprehensive data on the mobile consumer.

Qualitative research has always been, and will always be, to get to the truth of what consumers are thinking and doing.  It’s not about innovating or adopting a technology, it’s about using better methods to capture the consumer moment. If your participants are recording their experiences as they happen, this allows for unfiltered responses of survey participants. With a smart phone or other mobile multimedia-capturing device, there’s nothing to forget and no room for interpretation.

Give consumers the flexibility to participate on their terms, when, where and how they prefer, the quality of the data is quantitatively better.  Lots of tools can be integrated to deliver superior results. Giving ourselves flexibility in methodology is essential to making that happen.

Saturday, December 10, 2011

Free Webinar Event 12/14: Market Research Trends 2012



Wed 12/14/11 at 10AM PST

Market Research Trends 2012

Click here to sign up!

The world of market research has experienced tremendous change over the last few years.  Last years’ trends of mobile surveys and analyzing social media chatter have evolved to higher levels that now include gamification; turning the feedback process into a fun and engaging experience as well as the growth of private panels and communities that can provide on-demand feedback within the hour!

Join us for a free webinar on Wednesday December 14th at 10:00 AM PST where we will explore the top trends that will impact how you will gather information and make decisions in 2012.

SurveyAnalytics is proud to be a part of this free live webinar featuring panelists: Romi Mahajan, CMO of Metavana, Leonard Murphy, CEO of Brandscan 360 and editor in chief for the Greenbook Blog, and Vivek Bhaskaran, founder of SurveyAnalytics.  This will be a discussion style webinar where our speakers will share their opinion on what trends to look for in 2012, and audience member are encouraged to ask and share opinions as well.

In this fast paced session, we’ll be exploring:

- 2012’s Top research trends that have influenced how we collect feedback

- Resources where you can see examples of these trends in action.

- Tools that you can use today to get started

Register today  for this exciting discussion to discover how your peers are leveraging insight into defined opportunities to innovate via today’s technologies for tomorrow’s research!

Click here to sign up today!

About the speakers:

 Romi Mahajan, CMO of Metavana

He comes to us from Microsoft where his last role was  WW Director of Sales and Strategy for the Digital Marketing & Search team at Microsoft Corporation.  In this role, Romi focused on growing the Digital Marketing business for the company as well as helping define Microsoft’s increasing role in Internet Business.

Before this stint at Microsoft, Romi Mahajan was founder- President of KKM Group, an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors.  Prior to founding KKM, Romi was Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008.

During this first tenure at Microsoft, Mahajan spent over seven years in the company’s US business where his last role was as Director of Technical Audience & Platform Marketing. Earlier in his career, Mahajan started two boutique consulting companies specializing in technology and finance joint ventures between U.S. and Asian companies.

A well-known speaker on the technology and media circuit, Mahajan serves on a variety of Advisory Boards and speaks at over a dozen industry events per year. In addition, he has been published prolifically in the Technology press.

Mahajan graduated from the University of California at Berkeley, at the age of 19 with a Bachelor’s degree in South Asian Studies. He also received a Master’s degree from the University of Texas at Austin.

 Leonard Murphy, CEO of Branscan 360 

Leonard Murphy is a seasoned and respected market research industry leader with an entrepreneurial drive. He has been called a visionary and am renowned as an innovator.

His credentials include:

-Editor in-Chief, GreenBook Blog, GreenBook Research Industry Trends Study, GreenBook Newsletter atGreenBook Marketing Research Directory

-Chairman at 2011 & 2012 Chairman & Co-Producer of Market Research in the Mobile World Conference series

-2011 Chairman, 2012 Co-Chairman at IIR Market Research Technology Event (formerly TDMR)

-Co-Host at Radio NewMR & Advisory Board Member at NewMR Virtual festival

-Event Advisory Board Member: Qualitative Consumer Research and Insights 2011 at Merlien Institute

-Board of Advisors at InsightPool, Kontrol, Decooda, and Market Research Global Alliance

-Principal at LMC Group Consulting

Vivek Bhaskaran, founder of SurveyAnalytics

Vivek Bhaskaran is the founding member and CEO of Survey Analytics, one of the industry's leading providers of web-based research technologies. As Chief Executive Officer, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry.

He has played a pivotal role in the Survey Analytics journey. In 2008, Survey Analytics made Inc. magazine's list of the fastest-growing private companies, ranking 172nd overall and 25th among business-service providers.

Puget Sound Business Journal recognized Survey Analytics as one of the 100 fastest-growing private companies in Washington State.

Vivek completed his primary education in India before moving to Russia and then US. He holds a Bachelor's Degree in Computer Science from Brigham Young University, Utah.

Free Webinar Event 12/14: Market Research Trends 2012



Wed 12/14/11 at 10AM PST

Market Research Trends 2012

Click here to sign up!

The world of market research has experienced tremendous change over the last few years.  Last years’ trends of mobile surveys and analyzing social media chatter have evolved to higher levels that now include gamification; turning the feedback process into a fun and engaging experience as well as the growth of private panels and communities that can provide on-demand feedback within the hour!

Join us for a free webinar on Wednesday December 14th at 10:00 AM PST where we will explore the top trends that will impact how you will gather information and make decisions in 2012.

SurveyAnalytics is proud to be a part of this free live webinar featuring panelists: Romi Mahajan, CMO of Metavana, Leonard Murphy, CEO of Brandscan 360 and editor in chief for the Greenbook Blog, and Vivek Bhaskaran, founder of SurveyAnalytics.  This will be a discussion style webinar where our speakers will share their opinion on what trends to look for in 2012, and audience member are encouraged to ask and share opinions as well.

In this fast paced session, we’ll be exploring:

- 2012’s Top research trends that have influenced how we collect feedback

- Resources where you can see examples of these trends in action.

- Tools that you can use today to get started

Register today  for this exciting discussion to discover how your peers are leveraging insight into defined opportunities to innovate via today’s technologies for tomorrow’s research!

Click here to sign up today!

About the speakers:

 Romi Mahajan, CMO of Metavana

He comes to us from Microsoft where his last role was  WW Director of Sales and Strategy for the Digital Marketing & Search team at Microsoft Corporation.  In this role, Romi focused on growing the Digital Marketing business for the company as well as helping define Microsoft’s increasing role in Internet Business.

Before this stint at Microsoft, Romi Mahajan was founder- President of KKM Group, an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors.  Prior to founding KKM, Romi was Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008.

During this first tenure at Microsoft, Mahajan spent over seven years in the company’s US business where his last role was as Director of Technical Audience & Platform Marketing. Earlier in his career, Mahajan started two boutique consulting companies specializing in technology and finance joint ventures between U.S. and Asian companies.

A well-known speaker on the technology and media circuit, Mahajan serves on a variety of Advisory Boards and speaks at over a dozen industry events per year. In addition, he has been published prolifically in the Technology press.

Mahajan graduated from the University of California at Berkeley, at the age of 19 with a Bachelor’s degree in South Asian Studies. He also received a Master’s degree from the University of Texas at Austin.

 Leonard Murphy, CEO of Branscan 360 

Leonard Murphy is a seasoned and respected market research industry leader with an entrepreneurial drive. He has been called a visionary and am renowned as an innovator.

His credentials include:

-Editor in-Chief, GreenBook Blog, GreenBook Research Industry Trends Study, GreenBook Newsletter atGreenBook Marketing Research Directory

-Chairman at 2011 & 2012 Chairman & Co-Producer of Market Research in the Mobile World Conference series

-2011 Chairman, 2012 Co-Chairman at IIR Market Research Technology Event (formerly TDMR)

-Co-Host at Radio NewMR & Advisory Board Member at NewMR Virtual festival

-Event Advisory Board Member: Qualitative Consumer Research and Insights 2011 at Merlien Institute

-Board of Advisors at InsightPool, Kontrol, Decooda, and Market Research Global Alliance

-Principal at LMC Group Consulting

Vivek Bhaskaran, founder of SurveyAnalytics

Vivek Bhaskaran is the founding member and CEO of Survey Analytics, one of the industry's leading providers of web-based research technologies. As Chief Executive Officer, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry.

He has played a pivotal role in the Survey Analytics journey. In 2008, Survey Analytics made Inc. magazine's list of the fastest-growing private companies, ranking 172nd overall and 25th among business-service providers.

Puget Sound Business Journal recognized Survey Analytics as one of the 100 fastest-growing private companies in Washington State.

Vivek completed his primary education in India before moving to Russia and then US. He holds a Bachelor's Degree in Computer Science from Brigham Young University, Utah.

Thursday, December 8, 2011

SurveySwipe Announced as Exclusive Platinum Sponsor of MRMW

SurveySwipe is proud to announce we are the exclusive Platinum sponsors of the upcoming Market Research in the Mobile World conferences in Europe and North America.

Here is the press release announcing SurveySwipe's sponsorship, which was just posted on the MRMW website.

MRMW Welcomes SurveySwipe as the Platinum Sponsor of European and North America Conferences

Press Release: Singapore, 9 December 2011: We are pleased to welcome SurveySwipe as the exclusive Platinum Sponsor of both the Market Research in the Mobile World® Europe and North America conferences. SurveySwipe is the market-leading mobile research app. With its integrated Survey Analytics software, mobile panel functionality, analytics and gamification, SurveySwipe is the trusted choice for companies like Zynga, CareerBuilder and Ipsos Loyalty.

MRMW

Vivek Bhaskaran, CEO of SurveySwipe parent company Survey Analytics had this to say about the opportunity: "We are proud that our premier mobile survey application, Survey Swipe, is the lead sponsor of the premier mobile marketing research conference. 2012 will be a huge year for SurveySwipe and the Market Research in the Mobile World conferences are critical events for us ".

“Having SurveySwipe join as the Platinum Sponsor for these events is a testament to the massive success of the MRMW 2011 conference held in Atlanta and the outstanding foundation established in Europe by the GlobalPark’s Mobile Research Conference.” said MRMW Chairman Leonard Murphy. He continued to say “More and more research professionals are discovering the potency of a content-driven social media engagement strategy when combined with a highly targeted event of global thought leaders like the MRMW series. SurveySwipe is one of the companies that is leading the charge on this new model to drive the global industry dialogue forward.”

The Market Research in the Mobile World European conference will be held in Amsterdam on 18-19 April 2012. The North America edition will be held on the 18 & 19 July 2012 in Cincinnati, Ohio. Sponsorship details and preliminary agenda will be released shortly. To participate at these conferences, please sign up at: http://www.mrmw.net

About MRMW
The Market Research in the Mobile World (MRMW) is an International Conference Series organised by the Merlien Institute. The aim is to bring together distinguished experts to discuss important and wide-ranging issues on the state-of-the-art of mobile marketing research. MRMW conferences are held annually in Europe, North America and Asia-Pacific. For more information, visit mrmw.net

About SurveySwipe
SurveySwipe is a community based mobile research platform that allows user opinions to be heard. Users receive occasional surveys that they elect to be a part of. Those responses generate information for researchers from profit and not-for-profit companies while also rewarding respondents with points for their opinions. For more information, visit surveyswipe.com

Wednesday, December 7, 2011

Another Way of Looking at "DIY Research"

There has been quite a lot of conflicting conversation around what DIY Research is and isn't .  Here is an article written by Dana Stanley over at Research Access that gets into the nitty gritty of the subject.



In my view, the distinction between “DIY research” and “assisted research,” as it were, is no longer as relevant as it once was.

Evolving technology has enabled a sharp increase in the number of options for researchers to “do it themselves” (including technology provided by the sponsor of this blog, Survey Analytics).

Some feel DIY is a scourge, enabling a tsunami of poorly-conceived and poorly-executed research and taking business away from market research consultants.  A few examples of skepticism about DIY research can be found in this blog post by Sean Jordan of the Research & Planning Group, and in this blog post by David Bakken of KJT Group.

Others feel it is a good development, the inevitable hand of progress and customer empowerment.  This post by Steve Quirk and this article on the MRA blog by Kathryn Korostoff are emblematic of the pro-DIY point of view.

I agree with those who feel it’s a positive development.  Enabling customers to make choices is a very good thing; in fact, there can be no other way.  Thanks to the internet and technology, we are in a new age of customer empowerment.  Some form of DIY is an inevitability in nearly every industry.

The reality is that the market is speaking.

In-house corporate researchers, who in many cases have supplier-side experience by the way, increasingly see value in tools that enable them to conduct projects without necessarily needing to hire a research consultant.

Those who misuse DIY research will fail just as do those who misuse assisted research.  Isn’t that just Adam Smith’s invisible hand at work?

There will always be an important role for trained research consultants.  Smart companies know when to bring them in and when they are superfluous.

DIY research doesn’t merit being called its own separate type of research (as the name implies).  Rather, it’s a toolset within market research – a toolset whose commonality is not requiring an outside consultant.

Right now the term is being used to divide the industry rather than unite it.  Survey Analytics CEO Vivek Bhaskaran described the term “DIY research” in another Research Access post as “a term the full service market research industry has coined [that] implies – less than professional.”  This reminds me of how in the States prominent Republican politicians often refer to the opposition party as the “Democrat Party” rather than its actual name, the “Democratic Party” because of the positive connotations with the word “democratic.”

Words matter, so let’s start referring to the former “DIY research” in a more considered way.

Feel free to give your suggestions for terminology in the comments section below.

Tuesday, December 6, 2011

Stay On The Cutting Edge and Be A Leader In Your Field With Offline Multimedia Survey Integration

People have been discovering ways to take advantage of recording tools to capture multimedia in a survey for later review. As SurveyPocket has evolved, we understand the importance of multimedia incorporation in market research. SurveyPocket has gone beyond existing traditional survey administration. Not only does the application run on your mobile device; it also allows for surveys to be administered while there is no internet connection.

So, of course, keeping with our trend of ingenuity, we now offer offline capabilities to record multimedia. Recording Audio, Photos, and Video is now flawlessly integrated in SurveyPocket.

What are the benefits for a surveyor you ask? For one, it has been proven that the combination of audio and visual stimulus increases retention. Also, electronic recording requires little attention during the interview, as there are no tapes to change, no additional equipment to set up and no distraction during the interview.  Feedback from respondents and interviewers indicates that most people forget about digital recording when the microphone is internal, once the interview gets underway.

Once a survey has been administered, the survey answers can later be reviewed; pausing to understand the question or pause at unnatural places while inventing an answer. Some key metrics to look at when considering using multimedia in your survey include:

  • Diary keeping keeping: More effective than traditional paper and pencil

  • Time critical applications:  Quick feedback on time sensitive issues (e.g. for audience research)

  • Proliferation of channels mean the consumers have a huge range of ways in which they can “touch” a brand

  • Need to get a good understanding of which channels and which messages are most effective

  • Need to capture the full range of ways in which consumers come into contact with a brand

  • Need to get the information quickly and efficiently so can change direction if necessary – rather than relying on recall often well after the event on recall often well after the event


Brand exposure: 

  • Which brand / where / take picture


Brand perception:

  • Relationship with brand as if it were a person

  • Whether contact with brand changed perception

  • Data tracked in real time to see impact of messages tracked in real time


Give the SurveyPocket application a try and enjoy the intuitive, highly revolutionary application that is advancing the way market research is executed! 

Stay On The Cutting Edge and Be A Leader In Your Field With Offline Multimedia Survey Integration

People have been discovering ways to take advantage of recording tools to capture multimedia in a survey for later review. As SurveyPocket has evolved, we understand the importance of multimedia incorporation in market research. SurveyPocket has gone beyond existing traditional survey administration. Not only does the application run on your mobile device; it also allows for surveys to be administered while there is no internet connection.

So, of course, keeping with our trend of ingenuity, we now offer offline capabilities to record multimedia. Recording Audio, Photos, and Video is now flawlessly integrated in SurveyPocket.

What are the benefits for a surveyor you ask? For one, it has been proven that the combination of audio and visual stimulus increases retention. Also, electronic recording requires little attention during the interview, as there are no tapes to change, no additional equipment to set up and no distraction during the interview.  Feedback from respondents and interviewers indicates that most people forget about digital recording when the microphone is internal, once the interview gets underway.

Once a survey has been administered, the survey answers can later be reviewed; pausing to understand the question or pause at unnatural places while inventing an answer. Some key metrics to look at when considering using multimedia in your survey include:

  • Diary keeping keeping: More effective than traditional paper and pencil

  • Time critical applications:  Quick feedback on time sensitive issues (e.g. for audience research)

  • Proliferation of channels mean the consumers have a huge range of ways in which they can “touch” a brand

  • Need to get a good understanding of which channels and which messages are most effective

  • Need to capture the full range of ways in which consumers come into contact with a brand

  • Need to get the information quickly and efficiently so can change direction if necessary – rather than relying on recall often well after the event on recall often well after the event


Brand exposure: 

  • Which brand / where / take picture


Brand perception:

  • Relationship with brand as if it were a person

  • Whether contact with brand changed perception

  • Data tracked in real time to see impact of messages tracked in real time


Give the SurveyPocket application a try and enjoy the intuitive, highly revolutionary application that is advancing the way market research is executed! 

Monday, December 5, 2011

Black Friday Smartphone Showdown: Brick and Mortar vs. Online Retailers

This “Black Friday” is shaping up to be the most contentious yet.  Some 152 million shoppers say they will hit stores on November 25, the day after U.S. Thanksgiving, up 10.1 percent from 138 million people last year, according to a survey by the National Retail Federation.

Online retailers have traditionally had the advantage when it comes to tracking consumer behavior and using new media to build customer loyalty.  But this year traditional retailers have a few new tricks up their sleeves.

Several large American retailers already embed market research software into their smartphone apps, and other have formed research panels that gather consumer data at the point of purchase.

Survey Swipe works with retailers to create a white-label market research solution that allows retailers to have their own research app or build research functionalities right into the retailer’s existing app.

According to recent Nielsen report smartphone usage is projected to hit a critical inflection point by the end of 2011.  Forward-thinking retailers see app-based solutions as an important part of their customer strategy.

“It is simply a fact that an app-based solution can gather data more efficiently, accurately, economically than any other technology”, said Survey Swipe founder Chandika Bhandari.  According to a recent study from comScore app usage by consumers outpaced browser usage for the first time in June of this year.

“With volume like this hitting stores, retailers who have a mobile customer feedback program in place will gain insights that will pay dividends for the upcoming holiday season and beyond.  Point of sales insights are a game changer.”  said John Nelson, Business Development Director for SurveySwipe.  “The ability of brick and mortar retailers to gain deep consumer insights will be a wake-up call to online retailers.”

Stay tuned, the stage is set for the most competitive Black Friday to date…

Happy Thanksgiving from Fremont USA!

7 Tips for More Efficient Social Media Marketing

Is Social Media Marketing a Necessary Evil?

After running your business the traditional way (brick and mortar), you caved and reluctantly joined the internet revolution. You created a website and wrote a blog, ran contests and giveaways, and gave away free content. And now you are told that you need to tweet and post on Facebook on a regular basis. This is not sitting well with you: it’s just one more time commitment for you, time which you believe will be best served elsewhere.

Consider these numbers:

  • 98% of 18 to 24 year-olds use social media on a regular basis

  • 82% of 55 to 64 year olds use social media in a typical month

  • 75% of seniors use social media consistently … and these are the people who hadn’t even seen a computer till they were well in their adulthoods.

  • PLUS: you can reach all these potential customers on a shoestring budget!

Feeling a little more interested in building a social media presence for your business now?

You are right, if you are not careful with your handling of social media marketing, even more so than the internet, it is easy to get overwhelmed. But you would be wrong in dismissing this tremendous asset to your company or service as a “huge waste of time”. In fact, with the following 7 valuable tips, you too can make your social media marketing more effective and efficient. Less effort, more ROI, what’s there not to like?

  1. Save time and effort with your company profile: You’ve already spent a lot of time and money designing a professional look for your company, don’t waste it by listing bland information on your social media profiles. Use those well-researched keywords and descriptions and fill out every field you can. The more information you give to your potential Twitter followers and Facebook fans, the more targeted hits you get. Use the same logo and usernames whenever possible, to brand yourself further. And always refer back to your site, where you ultimately have a whole array of goodies waiting to hook them.

  2. Utilize cross-advertising whenever possible: You can start by sending your website visitors to your social media accounts. The basic way to do this is to give them access to each of your accounts by prominently displaying their iconic logo with a call to action catchphrase like “Follow us on Twitter” or “Like us on Facebook”. If you are using Wordpress for your website, it’s as simple as adding a Plugin (one of the nicer ones is the DigitalCortex’s Subscriptions Option, which lets you manipulate the size and color of the icons, and add on others like LinkedIn, Flickr, Google+ or Podcasting, as needed).  Once you’ve got these in place, you can run your contests or giveaways on your social media accounts and send your website visitors there to increase your hits and exposure, and vice-versa.

  3. Write it once and disseminate it in many places: When you have a few accounts in place, don’t reinvent the wheel each time. There is no need to write completely different tweets or posts for every social media venue. Write a basic message or offer, decide a few key words to use in your description, and only slightly alter the description, if at all, then post them everywhere. (Hint: if you link your Twitter account to your page on Facebook, all you have to do is just tweet the message and your Facebook page will instantly publish your tweet). Since your customers are ultimately being referred to the same landing page on your website, the bulk of the work needs to get done just once.

  4. Know the social media etiquette: You do not have to come up with new content every single time. The 80/20 rule that applies to most social media platforms requires that you use 80% of your time interacting (answering questions, sharing) with others, and only 20% of your time promoting your business. If you stick to this rule, you will spend less time coming up with new messages, and have the added benefit of not coming across as a pushy-sales-pitch-obsessed social networker.

  5. Be consistent: You do need to contribute to your social media networking consistently; there is no way around this. It is vital to your exposure in that it is important in creating and maintaining relationships, thereby gaining the trust of your customers and the eventual business of your potential customers. If you drop out of sight for a while, you will have to exert much more effort to get back into the swing of things and rejoin the ongoing conversation.

  6. Stick to a daily schedule: I hate to admit this but there is such a thing as a “social media black hole”. Avoid it by determining upfront how much time you will commit to “doing the rounds” for your social media marketing and stick to it. If you have a limited time each day for this, then select two or three social networking sites (you can use Google Analytics to determine which sites send you the most visitors) and concentrate on them.

  7. Stay on top of the trends: There is nothing more off-putting then people who sound like they just rejoined the planet after a few years’ stint on Mars. Though you will sometimes find helpful people on social media sites willing to educate you on the latest trends, they are few and far between, so don’t rely on them. Do your homework first. To be quickly appraised of the latest happenings in your field sign up for daily Google Alerts to follow trends in your chosen topic, or check the status of a trend in real time on Hashtags.org. They are free and offer a wealth of information with an easy interface. Knowledge is power, and people will respond better to you when you are telling them something they don’t already know.

So how do you feel about social media networking now? Ready to tackle the biggest shares of your market with a little concentrated effort?

Friday, December 2, 2011

Black Friday Smartphone Showdown: Brick and Mortar vs. Online Retailers

This “Black Friday” is shaping up to be the most contentious yet. Some 152 million shoppers say they will hit stores on November 25, the day after U.S. Thanksgiving, up 10.1 percent from 138 million people last year, according to a survey by the National Retail Federation.
Online retailers have traditionally had the advantage when it comes to tracking consumer behavior and using new media to build customer loyalty. But this year traditional retailers have a few new tricks up their sleeves.
Several large American retailers already embed market research software into their smartphone apps, and other have formed research panels that gather consumer data at the point of purchase.
Survey Swipe works with retailers to create a white-label market research solution that allows retailers to have their own research app or build research functionalities right into the retailer’s existing app.
According to recent Nielsen report smartphone usage is projected to hit a critical inflection point by the end of 2011. Forward-thinking retailers see app-based solutions as an important part of their customer strategy.
“It is simply a fact that an app-based solution can gather data more efficiently, accurately, economically than any other technology”, said Survey Swipe founder Chandika Bhandari. According to a recent study from comScore app usage by consumers outpaced browser usage for the first time in June of this year.
“With volume like this hitting stores, retailers who have a mobile customer feedback program in place will gain insights that will pay dividends for the upcoming holiday season and beyond. Point of sales insights are a game changer.” said John Nelson, Business Development Director for SurveySwipe. “The ability of brick and mortar retailers to gain deep consumer insights will be a wake-up call to online retailers.”
Stay tuned, the stage is set for the most competitive Black Friday to date!
Happy Thanksgiving from Fremont USA!

App based Market Research for auto dealers

These days every car brand and most local dealers have apps for consumers to download and shop inventory, play games, or learn more about new models.  The value of some of these apps is debatable and it strikes us at SurveySwipe that all of them should include market research tools.

Why not have these features baked right into existing apps?

Specifically if these apps included SurveySwipe's HyperLocal Surveys™ they could achieve some powerful marketing goals.  HyperLocal Surveys™ are location triggered surveys pushed to anyone who downloads an app with our technology installed.  Anyone crossing this "alert zone" triggers the push notification.

-alert people who have bought from the dealership that they are due for service(a major profit center for most American dealerships)

-broadcast service specials, think "$30 oil changes this weekend only" sent to passing traffic

On the sales side the possibilities get even more interesting...

-alert the sales team when a consumer enters the showroom

-survey shoppers who leave the lot without buying a car

-ask them why they went across the street to a competitor's dealership while they are standing on the other guys lot!

Finally car dealers can answer the age old question plaguing their industry.  Whey did that person just leave without buying a car?[gallery]

Have a great weekend and cheers from Fremont, Seattle, USA!
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