Saturday, April 30, 2011

How Data Collection Is Fundamental To Your Nonprofit

When we think of surveys, there's a tendency to think surveys are limited to fulfilling market research, we think scientific research, and we think of many other uses for surveys. However, another priceless way to think of data collection is to apply this idea to writing grant letters.

The most important aspect in running a nonprofit is by funding services with donations and grants. As a founder of a nonprofit organization, I've learned that in applying for a grant, you must, in short, "prove" your organization is making a difference.

How do nonprofits prove their success rate? By surveying the population you are helping, you collect the necessary metrics needed for writing any grant letter. I've found paper surveys and data analysis to be cumbersome. Reviewing many clients' data is not a one time process. There are followups after followups with the population you help in order to graphically analyze metrics and submit these with your grant request.

While being a founder of a nonprofit, I'm also a technophile and a software developer. I'm always looking for the most efficient operation, and embracing technology has become the most natural path to success. Technology wouldn't advance if there weren't a need or use found while on this evolutionary path in technology.

When I first heard about what SurveyAnalytics had to offer, I was ecstatic to have a place where I could collect infinite data and easily organize and review what my metrics looked like. The only challenge I found, was that I still needed to transfer our paper-collected data into my SurveyAnalytics account.

I remember thinking, "Wouldn't it be great if I could skip the data transfer process from paper to my SurveyAnalytics account?". It was near this time when SurveyAnalytics released a mobile application that would allow me to collect data from my iPhone/iTouch/iPad anywhere! Silly as it may seem, my heart fluttered at having the technology I needed.

Then, I was met with a situation I didn't expect. My organization is mobile and we visit other organizations to give our services. Since many of these organizations are confidential, I would sometimes not have access to WiFi on my device. Those were times when I would reach for those inefficient (and paper-wasting) surveys.

Alas, SurveyAnalytics' mobile application evolved into SurveyPocket. SurveyPocket now met all of my  needs by incorporating online surveys and offline surveys! SurveyPocket enables offline surveys which I absolutely love because I don't need to depend on always having internet access. Once I do have internet, I simply upload the surveys I've taken offline to my SurveyAnalytics account online.

To summarize, with so much work to do in running a nonprofit, why not take away hours, or even days, of tedious data entry for analysis? I'm excited to be on both sides of this project, in helping SurveyPocket's evolution by helping to develop the product, and by reaping the benefits for my nonprofit. Embrace technology, you can save a lot of time for the things in life that matter to you most.

Friday, April 29, 2011

Feature Enhancement: SurveyPocket Online Connect

As more field researchers are moving towards using mobile applications for data collection, SurveyPocket is the only iPad survey app that can now support BOTH online and offline data collection capabilities.

We've recently added the Online Connect option which would give your field team flexibility to use the application anyway you want. If you have wifi access in the field you can create advanced surveys as seen on the online survey platform. It will also allow your team to collect and view all of your data from the field team in real-time.

The Online Connect option allows you to access all surveys from your account on your iPad/iPhone/iTouch. If a survey has branching logic it can only be accessed online. You can enable the online connect option under Settings for SurveyPocket.










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When online connect is enabled, all surveys will show up including the surveys with braching/skip logic.

If you intend to use the Online Connect, make sure to format your survey and test the survey on your iPad or iPhone/iPod Touch prior to your field study.









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Survey Software Help Image

Users can select the survey they want to take and complete the survey. Below is an example of a Gamer Survey. Once the data is collected login into your account and click on Reports to view real-time data.









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Feature Enhancements: Capture Field Respondent Signatures with SurveyPocket

Thanks to the IFC show, "Portlandia," the new Portland catch phrase is "Put a bird on it."With SurveyPocket's new Signature Feature our catch phrase is "Put a Sig on it."




What is the Signature Feature?

SurveyPocket's signature feature allows for you to collect your survey participant's signature while in the field. Whether you are looking to use SurveyPocket to collect signatures for a new state initiative, need respondents to sign a non-disclosure agreement, or want to help your daughter win class president at her high school, you can now now enable this when you create your survey on SurveyAnalytics.com.

To enable signature collection, you'll first need to create a new question under

Add New Question >> Advanced Question Types >> Attach/Upload File.









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Next, you'll need to select Data Input Type >> Signature/Hand-Drawing.









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In order to require your participant to sign, you can add this by updating the settings to enable validation.









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When you use SurveyPocket on your device, you will now see the signature feature integrated into your survey.









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Thursday, April 28, 2011

Feature Enhancement: SurveyPocket Online Connect

As more field researchers are moving towards using mobile applications for data collection, SurveyPocket is the only iPad survey  app that can now support BOTH online and offline data collection capabilities.

We've recently added the Online Connect option which would give your field team flexibility to use the application anyway you want. If you have wifi access in the field  you can create advanced surveys as seen on the online survey platform. It will also allow your team to collect and view all of your data from the field team in real-time.

The Online Connect option allows you to access all surveys from your account on your iPad/iPhone/iTouch. If a survey has branching logic it can only be accessed online. You can enable the online connect option under Settings for SurveyPocket.










Screenshot
Survey Software Help Image

When online connect is enabled, all surveys will show up including the surveys with braching/skip logic.

If you intend to use the Online Connect, make sure to format your survey and test the survey on your iPad or iPhone/iPod Touch prior to your field study.









Screenshot
Survey Software Help Image

Users can select the survey they want to take and complete the survey. Below is an example of a Gamer Survey. Once the data is collected login into your account and click on Reports to view real-time data.









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Survey Software Help Image

Wednesday, April 27, 2011

Ten Ways the iPad Will Radically Change Market Research

Less than a year since its introduction, millions of iPads have been sold. It already appears to be cannibalizing sales of low-end laptops and is set to bypass sales of netbooks. And there is a lot more to come… availability of  the iPad 2, a variety of Android based tablets from other manufacturers, and who knows what else. This is just the beginning of the Tablet Age.

Ok, so we’ve heard all this before, about how tablet computers are going to shake up market research. But there has never been a product quite like the iPad. It’s affordability, ease of use, long battery life, scalability, and sheer beauty are truly revolutionary.

So what does this mean for market research? Here are my guesses.

1. Personal Interviewing Reinvented


There will be a resurgence in face-to-face interviewing in homes, stores, malls, workplaces and anywhere else where we can go to the consumer rather than have her come to us. This type of interviewing has been on the decline because the tools are costly, slow, and antiquated (paper questionnaires, data entry, tab specs, report time). And, let’s say it, personal offline surveys have not exactly been seen as the sexy side of market research in recent years. With the iPad as a virtual clipboard, the process gets out of the way of the interview.  The device takes care of questionnaire navigation, data entry and real-time results, in living color.

2. Increased Respondent Co-operation


Connected to this, the iPad has the potential to more fully engage the respondent. Just imagine, a face-to-face interview with an intercepted respondent who has NOT opted into a panel with the expectation of being paid! There have been reports of much higher respondent willingness to participate once they see that the interview will be conducted on an iPad rather than the ubiquitous clipboard. Of course, the initial novelty may wear off. But I have to believe the interviewing experience using a tablet like the iPad will beat the paper questionnaire every time.

3. Multimedia Interviews


The iPad will change the personal interview into a multimedia event. Questions flow smoothly, not only as text but also as beautiful graphical images. The interviewer can show the respondent a video of a new ad, or some fully realized concept boards or illustrations of alternative packages. No need to carry these materials separately – they are embedded in the program, along with the rotation and skip patterns. And if the stimuli need modification, or copy rewritten, or a question added, this can be done in real-time from a remote location.

4. Responses Beyond Text


But this works both ways. In addition to gathering responses by having the interviewer or respondent herself touch the appropriate boxes, the device can also be programmed to record simultaneous audio to pick up open-ends in the respondent’s own voice, with her tone and emphasis, and time-code these as open-ends. Add to this, the ability to transcribe this audio and use sophisticated coding software AND “professional listeners” (who might very well be those data entry people you laid off), and voila!

5. DIY Market Research


Of course, this will also make it much easier for small businesses to do their own market research. DIY market research is destined to grow when more survey apps are developed for both the iPad and Android platforms. At first, these will be fairly generic, on-size-fits-all apps that can be easily molded to the subject at hand. But soon, there will be apps that are customized for surveys for specific businesses, with simple templates for restaurants, retail stores, doctors’ offices, hairdressers, etc. – the kind of businesses that had been priced out of access to market research in the past.

6. Embedded Market Research


With the iPad, market research can become part of the overall customer experience. Think of a restaurant of the future. The menu is now in the form of an iPad like tablet. I can browse the different selections, see photographs of today’s dishes, their nutritional information and ingredients, even customer reviews. I can order from the pad, and when my meal is over, I can rate what I have eaten and the service. If I want to, I can enter my responses as additional comments, in text or audibly.  This can be done while I am paying my bill, also on the tablet… and all this in less time than I used to spend waiting for my credit card to be processed. You’ve enhanced my experience, reduced communication errors between front-of-house and the kitchen, and done a little market research without adding cost beyond the initial set-up.

7. Online Qualitative


But what about online qualitative? Here the iPad will have a huge impact. Currently the online qual video options are somewhat clumsy and fraught with risk, especially if there are technical failures in real-time. The respondent needs to pretest the equipment and connection, and may need to install a web cam expressly for the purpose of the interview. The iPad will change all this with the future introduction of face-to-face video conferencing – currently available on the iPhone4 and new iPod Touch. A few years from now, easy video conferencing will be standard on all smart phones and tablets. It will be as natural as the telephone is today. And we are not just talking about talking heads here. Screenshots and screen sharing will also be common, opening up all kinds of possibilities for real-time mobile market research.

8. Expanding Online Samples


Before I get tangled in the weeds, I need to make a point about how the iPad and tablets in general will bring many of the non-techie online stragglers into the market. I did a small study among seniors, and found them to be very excited about the iPad and eager to own one. (Though many of them ARE waiting until they are sure “the bugs are out’). This is a device that appeals to both the tech-savvy and the tech-challenged. It requires little knowledge of computing beyond point & click – or swipe & touch. What could be more appropriate for market research surveys? We may finally be able to expand online reach to include a representative sample of over-55 year olds.

9. The Decline of the Web and Web Research


Another big point needs to be made here. Changes in the use of the Web itself are inevitably going to have an affect on the market research industry… and those changes are being brought about by revolutionary devices like the iPad. Many people may not realize that use of the Web is on the decline and is likely to continue to decline. I’m not talking about Internet use here – that is growing both in number of hours online and the percentage of our day. But the Web is only one part of the Internet. It is the part you need a browser to access. With the iPad and smart phones, people will increasingly use apps rather than go to web sites via a browser. When they are not using apps, they will be using email, streaming Netflix, and eventually live tv. What does this mean for market research? Well, one possibility is that the demand for web usability studies may decline along with use of the web. And since apps are so much more focused, static and constantly reviewed by users in app stores, chances are there will be less interest in doing market research on new apps… especially when the app developer is a high school kid with no budget.

10. Changes in Shopping Patterns


Less web, less browers, less browsing? There are already apps from the leading retailers, ebay, craigslist, etc. It will be interesting to see how the shift from website shopping to app-based shopping will change shopping patterns and decision making. Will shopping be more focused, less comparative? Chances are the iPad shopper will modify her behavior in some ways – but we have yet to understand how.

Well, these are my first thoughts on the subject. Obviously I’ve guessed about what is to come and may have missed a lot. What about you? How do you see tablet computers like the iPad changing market research in the future?

About the Author:

Frankie Johnson is the Owner and Principle of Research Arts. She has been involved in market research, both as a client and a practitioner, for over 35 years.  Her experience ranges from conducting thousands of focus groups, training successful moderators, and implementing face-to-face techniques as well as online research tools to to the overall research strategy.

Frankie is also an emeritus member of AMA and founding member of QRCA and is a SurveyPocket certified consultant.

Website: http://www.researcharts.com

Original blog post article: http://www.researcharts.com/2010/09/ten-ways-the-ipad-will-radically-change-market-research/

Project Management: Four Problems to Avoid

It is important that you never trust to luck when you plan a project. Hope is not a strategy. Remember the words of Napoleon, when he was asked if he believed in luck. He said, "Yes, I believe in luck. I believe in bad luck. And I believe that I will always have it, so I plan accordingly."

There are four main problems in project management. Each of them can be avoided by taking the time to think carefully before embarking on a new project.

1. Not Allowing Enough Time

The first is not allowing enough time to complete a multi-task job. This is the primary reason why projects fail and people's careers get sidetracked or torpedoed. They hope for the best, trust to luck and don't allow a sufficient cushion of time to complete every step of the project. As a result, the project fails.

2. Assuming the Best

The second problem is assuming that everything will work out all right. As Alex McKenzie said, "Errant assumptions lie at the root of every failure." Never assume that everything will work out all right. Assume that you are going to have problems. Allow yourself sufficient time and resources to solve those problems and keep the project on schedule.

3. Rushing at the End

The third problem in project management is when the project team ends up rushing at the end. When you rush to complete a project, because you have run out of time or money, you almost invariably make mistakes and do poor quality work that you have to go back and correct later. It actually takes less time to finish a project correctly if you work at it slowly and steadily and do it properly in the first place.

4. Trying to Do Several Things at Once

The fourth problem in project management is trying to do several things at once, and you ending up doing nothing well. You either take on too much at a time, including too many responsibilities yourself, or you assign too many responsibilities to other people. In either case, various parts of the project fall through the cracks and sometimes all the effort is lost. Do things one at a time, and do each thing well before moving to the next task.

How to Avoid These Problems

Plan Your Projects Visually

One of the most powerful methods for designing and project managing is called "Storyboarding." It was originally developed by the Walt Disney Corporation to plan cartoons and movies and was eventually used in every part of the business.

On a storyboard, you create a visual image of the project, mounted on the wall, so that everyone can see it and comment on it. You begin with a large corkboard. You then get boxes of pins or thumbtacks and stacks of 3 x 5 and 5 x 8 index cards. Get several felt pens with different colors. You are then ready to begin.

Across the top of the storyboard, write the major parts of the project plan in one or two words, on 5 x 8 index cards, with the colored felt pens. These are very much like the titles of the chapters of a book, and are called "headers." You may have anywhere from three to 10 different headers as the main parts of the project.

Under each of the headers, you place 3 x 5 index cards. You list an individual step in the completion of the task on each of the 3 x 5 cards.

When you are finished, you will have created a visual representation of the entire project, showing what needs to be done, and in what order. You can then write the name of the person who is responsible for each of the jobs on the card listing the job.

With this layout, you can move headers and job descriptions around. You can change their order and schedule. You can change the person who is responsible and the deadline.

You can also use storyboarding with a sheet of paper. You can write a series of larger boxes across the top and then write a series of steps in each of those tasks in boxes underneath. The more visual you can make the project and the project plan; the easier it is for you to see relationships between the various tasks, and to make whatever changes are necessary to assure that you complete the project on time.

© 2011 Brian Tracy, author of Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People

Author Bio
Brian Tracy
, author of Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People, is one of the top business speakers and authorites in the world today. He has spoken in almost every city in the US and Canada, and in 58 other countries. He addresses more than 250,000 people worldwide each year. He has written 50 books and produced more than 500 audio and video learning programs on management, motivation, and personal success. He is the president of Brian Tracy International as well as Business Growth Strategies, which is the preeminent Internet business learning portal in the world today. He lives is Solana Beach, California.

For more information please visit http://www.briantracy.com and follow the author on Facebook and Twitter

Monday, April 25, 2011

4 Smart Ways to Expand Your Small Business

Today's guest post is from Carol Roth, author of Entrepreneur Equation.  This post is adapted from the book.




A new ADP survey says companies with fewer than 50 employees increased payrolls by 117,000 last month -- the biggest hiring surge since 2006. AndPaychex Inc., which manages payroll accounting for companies with fewer than 100 workers, said checks per client rose 2.8 percent from a year ago in the first quarter of 2011, the biggest gain in two years.

For many small businesses -- particularly sole proprietors and mom-and-pop operations -- expanding brings with it challenges as well as opportunities. The key to growing your small business is to do it the smartway. Here are some tips that may help.

Learn to delegate.

You were smart enough to start your own business. Now use those smarts to figure out a way to simplify, standardize, automate, and delegate tasks in a way that can't be screwed up by the average employee (think McDonald's). Create a list, and every time you have a task you would delegate to an employee, add it to the list. Not only does it get you in the habit of delegating, but over time you have created a job description so that you know who you're looking for when you're ready to hire.

Hire thoughtfully.

Beware of "hiring gotchas." For example, spend time putting together a hiring strategy and good questions in advance. Educate yourself on what you can't by law ask in an interview, and research what other companies pay for such a position, as well as benefits you're willing to offer (beforethe applicant asks). You might want to steer clear of hiring friends and family. If you're clueless about how to find a good pool of candidates, consider using one of the new, low-cost virtual services, such as Elance.

Expand by outsourcing.

Let's say you're ready to offer new services to your existing customers, but in order to motivate these customers and woo new ones, you have to do social marketing. The problem is, you have no clue how to do it. That's okay! Smart business owners don't try to do everything themselves -- they outsource professionals to help them focus on what they do best. There are great new online enterprises like Deskelf that will match your needs with virtual helpers -- from accountants to social media marketers. And they don't have to be expensive -- Fiverr, for example, links you to professionals who do tasks for as little as $5!

Partner up.

Imagine you're a professional photographer/videographer who's got more gigs than you can handle. Find another business owner in your profession and partner up so you can take on more jobs without having to hire new employees. Another way to grow your business is to expand your menu of services. For example, you have a lawnmowing/landscaping business and you find someone who maintains pools. By partnering up, you can offer your clients a twofer -- weekly pool service and property maintenance. Finding complementary businesses that don't compete for customers creates a win-win for both small businesses.

Carol Roth has been helping businesses grow for over 15 years, ranging from solopreneurs to multinational corporations. She has helped them raise more than $1 billion in capital, complete hundreds of millions of dollars in M&A transactions, secure high-profile licensing and partnership deals, create brand loyalty programs, and more. A popular media personality on Fox News, MSNBC, and WGN-TV Chicago, among others, she has an award-winning blog at www.CarolRoth.com. Her new book is The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business (BenBella Books, March 2011) -- #4 on the New York TimesBestsellers List and #1 on the USA Today Money Bestsellers List.

Wednesday, April 20, 2011

Get the right people to answer....

[caption id="attachment_1910" align="aligncenter" width="300" caption="Pick the right crowd..."]Pick the right crowd..[/caption]

One of the most common requests we get ask at SurveyAnalytics is “how can I find respondents for my surveys"? You can use your existing clients of course, but very often you need to know things that your current contacts or clients can’t tell you. For instance: why didn’t someone buy your product or service ? Will you get more sales if you change the price of a product? Will your product be appealing to a new age group you don’t sell to at the moment?  Being able to ask questions to the right group of people is critical to successful research.

Sample, or the group of people you ask to take your survey, is a necessity for any market researcher.  Now SurveyAnalytics can provide you with the right sample, at the right time, for the right price !


As part of our service to our existing clients we have a new sample service, offering sample from a wide range of panels we have developed. As a special introductory offer we are able to offer 250 completed interviews (surveys can be no longer that 15 questions) free of charge to existing clients.


 If you were to buy this from other sample companies it could cost you more than $250, but we can offer this to SurveyAnalytics clients for a limited time totally free of charge.


Please contact us at panel-requests@surveyanalytics.com for more details on this great offer.  The sample provided by SurveyAnalytics will be “general population” sample covering a representative cross-section of  the population of the USA.

Enhanced Trend Reports: Weekly, Monthly, Quarterly, & Annual Reports Now Available

The Trend Analysis tool available under the Reports tab have been enhanced. You can now create weekly, monthly, quarterly, and annual reports.

Trend analysis tools are used for comparing and analyzing trends in aggregate survey data. With trend analysis you can plot variables like the mean, standard dev., variance and mean percentile over a period of time and see how the data changes over time.

To get started click on:

  • Login »  Surveys »  Reports »  Advanced Analysis »  Trend Analysis


You can also perform "drill downs" to find out more details about a particular time-period. Here is where you can specify if you want a weekly, monthly, quarterly, or annual report.  In this example we have gone with the monthly report.









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For Online Trend Analysis option click on the View Online Trend Tool link.









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You can specify different Reporting Options and generate the Trend Report
What kind of a report will I get? Can I see a preview?

A. You will see an excel generated report which will show the percentage of change over specified time. See screenshot below:









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The Power of Asking "What if" and "So What"

How many times have you run across an innovative product and service and thought “Why didn’t I think of that?!”  Or maybe you’re like me and have these “hairbrained” ideas, decide that they are silly and ignore them only to see them advertised or written about as the next great innovation!


The really neat thing about this interconnected internet and social media culture is that we all have the ability to actually reach out to those people and simply ask them how they got the idea and what they did after that.


One of my new-year’s resolutions was to do exactly that; reach out to people I thought had an amazing idea, product or service and start a conversation with them about what they were thinking and how they made that idea come to life.


And you know what?  The answers I got were not earth-shattering.  They were actually very simple and driven by two questions most typically asked by your average three-year-old: “What if….” And then “So what?”


Here are just a few snippets of interesting conversations that illustrate this point:


Prasad Thammineni, CEO OfficeDrop.  When Prasad graduated from the Wharton School he found himself in possession of thousands of paper documents that contained the sum of his hard work during graduate school.  Inside these paper folders and files was some potentially useful stuff – but it was taking up tons of space.  He asked himself the question “What if ….I scanned all this stuff and made it electronic?”  Not a novel idea exactly, but this got him thinking about the fact that other grad students wanted to do the same thing.  Then he asked “What if there were other people that had documents they wanted to keep, but not in boxes?”  And OfficeDrop, the online document storage site was born.


David Garland is a young entrepreneur who had already sold his successful hockey-themed web site and was on to another entrepreneurial venture.  He and his partner sat in a coffee shop and chatted about Donnie Deutsch’s show “The Big Idea.”  They loved the show but it made them ask the question “So what?”  That simple question started a brainstorm of “What if we did a TV show that focused on young entrepreneurs and provided education as well as entertainment?”  In less than two months David had sponsors and a show.


I’m going to stop at these two very-very brief examples.  But I can tell you that I have at least five more and am averaging at least one per month.   That means that in an economy that everyone says is down, there are people who are choosing NOT to participate.  These people  have consciously set aside their adult mind-set and are asking the “child-like” questions that lead to opportunity.
Asking “What if…” brings out the idea.  But asking “So what?” makes it marketable.  These two simple questions are the root of real, authentic and buzzable differentiation.


I can already hear you saying “If it were only that easy!”  Have you considered recruiting some kids as an advisory group?  I’m completely serious about that.  I’ve heard of large companies recruiting kids as problem solvers and brainstormers because of their un-fettered ability for unconstrained thought.  What have you got to lose?


Kids of all ages (especially elementary school age) love being included in what we are doing.  What makes it boring for them is the cumbersome corporate speak that we use to hide the fact that we are basically unclear about what our value is to customers.


In addition to the personal benefits that you’ll gain by engaging kids in your business, think about what you’ll be teaching them?  You’ll be showing them that their unbridled creativity has value.  You’ll be showing them that just by thinking in a certain way, they can create opportunities for themselves and for others.

And in an economy that has so many people seeing themselves as victims, what kind of a gift would you be giving by creating a new economy of entrepreneurs?

Monday, April 18, 2011

Melbourne Airport Uses SurveyAnalytics Mobile App To Gain Insight OnCustomer Experience

Melbourne Airport is the primary airport serving the city of Melbourne and the second busiest airport in Australia.

Over 12,500 people work within the Melbourne Airport precinct and, with 27.7 million customers to serve, Melbourne Airport continues to put customer satisfaction at a premium.

In order to gain insight into the customer experience and improve service, the Melbourne Airport research department works to listen to their customers by gathering survey data. Although Melbourne Airport had been conducting these surveys for years, the research team wanted to be able to react more swiftly to customer needs by reviewing and responding to real-time results, so they began to collect data using the SurveyAnalytics solution with an iPad interface.
"The SurveyAnalytics team is committed to innovation and easy-to-use collaborative tools. SurveyAnalytics allows users to pursue complex sets of data through randomization, dynamic questions presentment, counterbalancing, and much more. We've worked with them on a number of projects so far and we're looking forward to a long-lasting partnership that helps us fulfill our ongoing need for richer and more dynamic user information."

Download and read more about:


  • Melbourne Airport Case Study

  • Challenges: How to effectively listen to airport passengers

  • Strategies: How the mobile application made it faster/easier improve customer experience
SurveyAnalytics Casestudy Melbourne Airport

258 KB



Melbourne Airport Uses SurveyAnalytics Mobile App To Gain Insight On Customer Experience

Melbourne Airport is the primary airport serving the city of Melbourne and the second busiest airport in Australia.

Over 12,500 people work within the Melbourne Airport precinct and, with 27.7 million customers to serve, Melbourne Airport continues to put customer satisfaction at a premium.

In order to gain insight into the customer experience and improve service, the Melbourne Airport research department works to listen to their customers by gathering survey data. Although Melbourne Airport had been conducting these surveys for years, the research team wanted to be able to react more swiftly to customer needs by reviewing and responding to real-time results, so they began to collect data using the SurveyAnalytics solution with an iPad interface.
"The SurveyAnalytics team is committed to innovation and easy-to-use collaborative tools. SurveyAnalytics allows users to pursue complex sets of data through randomization, dynamic questions presentment, counterbalancing, and much more. We've worked with them on a number of projects so far and we're looking forward to a long-lasting partnership that helps us fulfill our ongoing need for richer and more dynamic user information."

Download and read more about:



  • Melbourne Airport Case Study

  • Challenges: How to effectively listen to airport passengers

  • Strategies: How the mobile application made it faster/easier improve customer experience




SurveyAnalytics Casestudy Melbourne Airport

258 KB



Melbourne Airport Uses SurveyAnalytics Mobile App To Gain Insight On Customer Experience

Melbourne Airport is the primary airport serving the city of Melbourne and the second busiest airport in Australia.

Over 12,500 people work within the Melbourne Airport precinct and, with 27.7 million customers to serve, Melbourne Airport continues to put customer satisfaction at a premium.

In order to gain insight into the customer experience and improve service, the Melbourne Airport research department works to listen to their customers by gathering survey data. Although Melbourne Airport had been conducting these surveys for years, the research team wanted to be able to react more swiftly to customer needs by reviewing and responding to real-time results, so they began to collect data using the SurveyAnalytics solution with an iPad interface.
"The SurveyAnalytics team is committed to innovation and easy-to-use collaborative tools. SurveyAnalytics allows users to pursue complex sets of data through randomization, dynamic questions presentment, counterbalancing, and much more. We've worked with them on a number of projects so far and we're looking forward to a long-lasting partnership that helps us fulfill our ongoing need for richer and more dynamic user information."

Download and read more about:



  • Melbourne Airport Case Study

  • Challenges: How to effectively listen to airport passengers

  • Strategies: How the mobile application made it faster/easier improve customer experience




SurveyAnalytics Casestudy Melbourne Airport

258 KB



Can Random Acts of Kindness Be a Profitable Marketing Strategy?

The really cool thing about technology is that it awakens sleeping opportunities that just weren't feasible to do manually.

A great example of this is outlined in the latest Trendwatching Brief.  They call it the Random Acts of Kindness Trend.   The briefing brings up  a couple of interesting morsels for your thinkng:

  1. Brands that are literally giving away products and services for seemingly NO REASON -- why would they do that?  How can any company make money doing that?

  2. Technology voyeurism - - Brands using consumers' status updates to identify who they are going to be randomly kind to.  WHAT ABOUT PRIVACY?!

  3. Research, Listening or Both -- So what is this?  Is it market research?  Is it listening?  Is it selling -- WHAT IS GOING ON HERE?


I'm being dramatic to make a point.

Nice brands don't finish last: You bet your bottom dollar that these companies and brands are well aware of their profit calculation and are using their marketing dollars wisely.  There must be some kind of human greed trigger that says "NO - don't give anything away!  Mine! Mine! Mine!"  Actually, nothing can be further from the truth.  I believe that there is an old Buddhist saying that says something like - whatever you want for yourself, give it to someone else first.  And that's exactly what these brands are doing.  It's really just a choice about where to invest your money.  And these companies choose to invest where they actually CONTROL the cause and the effect.  

Say you had $10,000.  You can take that $10,000 and invest it in a series of full page ads that run in a popular magazine.  You write the check, develop the ad and it runs.  From the time you've placed that ad - you've lost all control of the impact that money makes on your business.

or

You can take your $10,000 and invest it in literally purchasing some loyal customers and raving fans by doing what these companies did -- giving products and services away to people for whom it means SOMETHING BIG at that very moment.  

If you take the example of the "poor"KLM traveler who was going to miss a football (soccer) game while he was in NYC and received a guidebook of NYC with all the football bars highlighted so he could watch on TV --- awww - isn't that sweet?  How many people do you think this guy is going to tell to fly KLM?  And what did that cost them?  A few minutes online and the cost of a guide book.  

Research is Going Real Time

The point I'm trying to make is that traditional research is very time intensive and we're living in a very here and now economy.  I'm willing to bet that these companies and brands weren't looking at their Random Acts of Kindness as being research -- but I think that a lot of research skill went into making that happen.

I'm excited about the prospect of research expanding its reach into so many marketing opportunities that make a difference and provide immediate gratification .



Join us Thurs 4/21/11 @ 9AM PST: Learn How To Develop & Manage Your Very Own Online Panel

Thursday 4/21/11

9:00AM PST

Learn How To Develop & Manage Your Very Own Online Panel


CLICK HERE TO JOIN


Have you thought about building your own panel of clients but not sure how to get started? Do you have a hard time managing your existing panel? Here is your chance to learn how to develop your own panel and review best practices on how to properly engage and manage panel respondents.

Join this one hour webinar to learn how SurveyAnalytic’s MicroPanel solution can help your organization in developing and managing a custom panel of your existing customer database.

This session will cover various features of MicroPanel, including:

  • How to select a panel management solution for your organization

  • Panel creation

  • Managing multiple panels

  • Member portal customization

  • Panel recruitment and management

  • Sample selection and management

  • Panel utilization statistics

  • Custom profiling

  • Activity reports

  • Link tracking

  • Incentive design and management

  • An array of Survey Analytics products (Mobile, Ideascale, MicroPoll) that can be integrated seamlessly into the panel management system


We will introduce a new concept in panel management called CONFIDENCE SCORE - A patent pending solution integrated within MicroPanel designed for the selection of more accurate and richer sample, which ultimately improves survey data quality.

There will a Q & A session at the end of the presentation.

Slides and a recording of this webinar will be posted on this blog after  the conclusion of the presentation.

Space is limited so click here to sign up today! https://www3.gotomeeting.com/register/776688606

Presenter:




Rudly Raphael is Director of Panel Solutions at Survey Analytics. Mr. Raphael has more than 12 years of professional experience in the Online Market Research industry, developing and managing online panels for a variety of research firms.

Friday, April 15, 2011

Where does SurveySwipe rank in the App Store?




Building an iPhone app is difficult and time consuming. Getting noticed amongst 350,000 apps in the App Store is even more difficult. Over the last year we have been working hard to position SurveySwipe as one of the best apps that delivers on its promise to engage and reward research participants. If you have been paying attention, you will notice that we have built several foundations (hyper-local surveys, sharing survey responses, push notifications, branded mobile community, innovative reward distribution and more) to position ourselves as the market leader in mobile market research.

In return, we have steadily grown our use base and well wishers.  Today I want to sit back and celebrate the fact that SurveySwipe is now the third ranked iPhone business app. A job well done SurveySwipe team!

Thursday, April 14, 2011

Webinar Slides & Recording: How to Generate High Quality Leads Using Research Techniques and Tools

[brightcove vid=901681961001&exp3=69413262001&surl=http://c.brightcove.com/services&pubid=69222484001&pk=AQ~~,AAAAEB37SCE~,qPzYMoHg_QVXfN_ppi7Wcrgb-jDlNozv&w=486&h=412]
[slideshare id=7604943&doc=trendstriggerstools-110411ce2-110412141616-phpapp01]
Thank you for attending the presentation with special guest, Craig Elias from Shift Selling, and Ivana Taylor from Third Force, Inc. Please download and review the recording and slides. We hope you will find many tips to help you find your "silver bullet" opportunity.

Webinar Recording and Slides Available for SurveyPocket - Offline Survey App for Field Research

[brightcove vid=904584032001&exp3=69413262001&surl=http://c.brightcove.com/services&pubid=69222484001&pk=AQ~~,AAAAEB37SCE~,qPzYMoHg_QVXfN_ppi7Wcrgb-jDlNozv&w=486&h=412]


[slideshare id=7632720&doc=spwebinarapj-110414163706-phpapp01]

Thank you all for attending the webinar about SurveyPocket - The offline mobile field research platform. Now is the time to invest in opportunities to present clients with field data quicker than ever before. Weather you are using the SurveyPocket for mall surveys, or setting up an iPad Kiosk in front of your restaurant for quick feedback on customer experience, SurveyPocket allows you to be there your respondents are: anytime, anywhere. Please take a moment to view the recording and view the slides. If you have any questions please let us know and a representative will contact you.

Webinar Recording and Slides Available for SurveyPocket - Offline Survey App for Field Research

[brightcove vid=904584032001&exp3=69413262001&surl=http://c.brightcove.com/services&pubid=69222484001&pk=AQ~~,AAAAEB37SCE~,qPzYMoHg_QVXfN_ppi7Wcrgb-jDlNozv&w=486&h=412]


[slideshare id=7632720&doc=spwebinarapj-110414163706-phpapp01]

Thank you all for attending the webinar about SurveyPocket - The offline mobile field research platform. Now is the time to invest in opportunities to present clients with field data quicker than ever before. Weather you are using the SurveyPocket for mall surveys, or setting up an iPad Kiosk in front of your restaurant for quick feedback on customer experience, SurveyPocket allows you to be there your respondents are: anytime, anywhere. Please take a moment to view the recording and view the slides. If you have any questions please let us know and a representative will contact you.

Wednesday, April 13, 2011

How to Use Market Research for SEO Strategy

<img title="iStock_000004926002XSmall" src="http://questionpro.files.wordpress.com/2011/04/istock_000004926002xsmall.jpg?w=300" alt="" width="300" height="199" />I ran across this question today -- "Is market research important to SEO strategy?"
I'm familiar with the idea of doing RESEARCH - keyword research, industry research, even customer research, in order to come up with SEO insights.  But I really didn't feel like I understood the role of market research within SEO strategy.
As it turns out a series of Focus.com experts had this one covered. Here are some of their responses:
<strong><a href="http://www.focus.com/profiles/stan-sweeney-1/public/">Stan Sweeney</a>:</strong> Qualitative researchers gathers the emotional behavior of a brand. Qualitative is more leading than large research samples. But, it takes a brand pro to listen to emotional responses.
<strong><a href="http://www.focus.com/profiles/larry-macdonald/public/" target="_blank">Larry MacDonald:</a> </strong>Market research is critical in SEO. Given that Google wants to present the most appropriate site in response to a search query, how can you optimize a site if you don't know what people value find useful? Once you have gathered primary research, you can make content changes to reflect the preferences you have discovered
Marce Colucci: Market research as it pertains to SEO, is the step you must take BEFORE you establish your website and start doing SEO. It will determine what services/products you offer and how you will promote those services/products to the market. SEO is a methodical way of then getting those products and services known by your target market. SEO is very much about choosing the right keywords that your market will be searching for, and hence get your site in front of them more often than your competitors' sites. The research required for a successul SEO strategy, involves researching what words and phrases most link your products and services to the searches that your target market will be conducting using Google, Yahoo and all the other search engines.
Any SEO experts out there?  What role does market research play in putting together a killer SEO strategy?
<img src="http://img.zemanta.com/pixy.gif?x-id=f1b27202-8ff6-4915-a523-c2ef73d31a97" alt="" />

Tuesday, April 12, 2011

Free Webinar Thurs 4/14 @ 8AM: SurveyPocket -The Offline Survey App Making Field Research Easy

Thursday April 14th,2011

8:00AM PST.


Click Here to Sign Up For Free Webinar


As a former project manager who's done field research I can tell you that the most difficult thing about a field study is collecting all of the data into a specified database or spreadsheet and tracking the progress in the field. Field managers would have to spend countless hours sorting through paper surveys, adding information to a spreadsheet, and then segmenting the data according to how clients would like their data reviewed. The turn around time on projects were generally delayed if all of the fielders did not turn in their data on-time. If there were issues during the fielding process, many of them were only discovered at the end of the day and with very little time to adjust field strategies.

If you've experienced similar frustrations then it's time to ditch the pen and paper and change the way you collect data from the field with SurveyPocket.
SurveyPocket is the latest in survey apps. It allows you to collect data about anyone, anytime, anywhere! Unlike other survey apps you are not limited to doing surveys only when you are connected to the web. Your field team will be free to go anywhere. SurveyPocket can collect data when you are not connected to the web and simply wait until you are connect again. With one tap all the survey data you have collected can be uploaded and be instantly available to you. The days of manually sorting and imputing data from field studies are over.

Join us on Thursday 4/14/11 at 8:00AM PST as we present:

-What is SurveyPocket
-Traditional field research and the SurveyPocket advantage
-How to set up a survey in the field with Survey Pocket
-Reporting/Analytics and field tracking data available

We will close the session with a Q& A Session and a conclusion.

Click Here to Sign Up For Free Webinar


Slides and a recording will be available on our blog: http://blog.surveyanalytics.com
About the Presenters:

As the SurveyAnalytics Executive Vice President, Andrew Jeavons has over 25 years in the market research industry. He is a frequent writer and speaker for various publications and events around the country. He has a background in psychology and statistics, and currently focuses on innovation within survey research.

Esther LaVielle is the Chief Education Director at QuestionPro and SurveyAnalytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at SurveyAnalytics she spent 3 years as a Qualitative Project Manager and has a background healthcare, hospitality, legal, and market research.

http://www.surveyanalytics.com

How To Generate High Quality Leads Using Research Techniques and Tools

[brightcove vid=901681961001&exp3=69413262001&surl=http://c.brightcove.com/services&pubid=69222484001&pk=AQ~~,AAAAEB37SCE~,qPzYMoHg_QVXfN_ppi7Wcrgb-jDlNozv&w=486&h=412]


[slideshare id=7604943&doc=trendstriggerstools-110411ce2-110412141616-phpapp01]
Thank you for attending the presentation with special guest, Craig Elias from Shift Selling, and Ivana Taylor from Third Force, Inc. Please download and review the recording and slides. We hope you will find many tips to help you find your “silver bullet” opportunity.

Monday, April 11, 2011

Opportunities to Push the Envelope of Market Research

In a couple of weeks, Vivek Bhaskaran will be speaking at the IIR Technology Driven Market Research event in Chicago.   The Technology Driven Market Research Conference is all about the breakthrough technologies that will be used in market research.   If you're interested in learning more about this conference, take a look at their site and register.

In the meantime, get a preview of what you're likely to hear from Vivek and other thought leaders in the market research technology realm.  In this interview with Leaonard Murphy from the Green Book Marketing Research Blog, Vivek blows the roof off the conventional market research and then gently leads us back to really pushing the envelope as we look for new ways to really listen to what our customers and our markets are trying to tell us,

Using Analysis and Listening as Psychic Tools

OK, sorry, I pushed that headline a little to get your attention.  Let me explain.

A few months ago, I read this book SHiFT Selling by Craig Elias and it literally blew my mind.  Craig was talking about using simple analysis of sales you'd already won to literally predict and place yourself right in front of your ideal customer just when they are ready, willing and able to buy.  So it actually LOOKS like you're being psychic -- when you're actually being smart.

The Craig Elias used these same techniques to connect with me (after I was doing research on HIM) and we came up with this eye-popping webinar that you can participate in NEXT Tuesday April 12.  REGISTER RIGHT HERE.

How to Use Social Media to WOW Your Customers

Now we have a slightly understated headline to communicate a really interesting and important trend -- that's related to TRIGGER EVENTS (the webinar I was talking about in the previous section).

The latest issue of Trendwatching is out and you'll never believe what they are talking about "Random Acts of Kindness".   You know --- random acts of kindness -- like paying the toll for the person behind you, just doing something nice for someone you don't know -- BECAUSE it's the nice thing to do.

Well - it's a HOT HOT HOT trend in business right now.  There are tons of examples - I'll just give you a few right here :

  • In October 2010, flower delivery service Interflora launched a social media campaign in the UK designed to brighten up the lives of Twitter users by sending them flowers. Interflora monitored Twitter looking for users that needed cheering up. Once found, the users were contacted and sent a bouquet of flowers as a surprise.

  • In November 2010, Dutch airline KLM ran an experimental campaign called How Happiness Spreads, where it employed a "Surprise Team" to give passengers tailored, unexpected gifts at the airport.
    Combining with location-based game Foursquare, as soon as someone checked-in at a KLM Foursquare location within its network of airports the Surprise Team went online to find more background information about the person, decided upon a suitable gift and gave it them before they flew.
    For instance, one traveler tweeted he would miss a PSV Eindhoven football game while he was in New York. The Surprise Team, accordingly, gave him a Lonely Planet guidebook of NYC with all the football bars highlighted in blue.


If you haven't already noticed - this super trend is being DRIVEN by using social media technology to LISTEN to its audience and then take action because it's NICE.

Have the big corporations gone Buddhist - creating waywardly great karmic impressions?  It may seem like it, but you can bet your bottom dollar that they are being savvy marketers.

Wednesday, April 6, 2011

Generate More New Business By Being at the Right Place at the Right Time

Timing is a powerful business model or differentiating strategy.  Domino’s built their brand using a “Timing” positioning strategy “30 minutes or less” but that’s so 20th Century!

2011 brings with it a new twist on using timing as a differentiation strategy with the advent of nearly perfect information about products, price, communication and distribution.  There’s never been a time in history where we knew so much detail about people; their needs, wants, comings and goings.  In fact, small businesses have been more focused on the social media tools and smart phone technologies that make all this possible than on the profitable possibilities of using these low-cost, high-impact vehicles to get and keep more ideal, profitable customers.

WHEN is the Buying Decision Made?

When you stop and think about it, buying decisions aren’t made when we thing they are.  For example.  If you were buying a new car, it’s unlikely that you made your buying decision the first time you stepped onto a car lot.  Chances are, you started thinking about buying a new car after something significant happened; an expensive repair bill, an accident, when your car hit 100,000 miles, etc.

The point I’m trying to make is that we tend to assume that our prospects started thinking about something the instant WE found out about them as a prospect.  And the truth is that they started thinking about something AFTER something interrupted their comfortable routine.

That interrupting event is called a “trigger.”  And you can learn more about it in Craig Elias’ new book SHiFT.  He has mapped out how people buy using the following model:

  • The Status Quo: It’s a physical law of motion that applies to people too.  People will not change their existing behavior unless their world is interrupted by a third force.  Prospects will only change or make an effort to buy when the pain of NOT taking action is greater than the pain of doing something differently.Try This: Look at your existing customers and find out what triggered their choosing YOU instead of some other option.  The answers might surprise you.  Don’t just take their first answer, dig deep to find out what event happened that caused them to take action.   Once you know this, you can find ways to fish in THAT pond.  If your best customers come to you after they’ve had a baby, then you need to explore OBGYN’s as lead sources or your local maternity ward.

  • Window of Dissatisfaction: At this stage of the game, your prospect KNOWS that what they’ve been doing is no longer going to work.  Taking our “new baby” example further, if you sell baby furniture, your prospect will be more likely to make a purchase as their due date draws near.  There is a certain time between the trigger event that shocks them out of their comfortable coma and when a purchase has to be made.Try This: Target the “ponds” where your ideal customer is most likely to go when they experience this trigger event.  Then be sure to understand what’s important to them when they are trying to make a purchase, and be their guide.  You are already ahead of the competition if you are already associated with the trigger event, by default, you will be among their choices because you are simply THERE.  You increase level of value by how well you answer their questions and help them choose.

  • Searching for Alternatives: This is where MOST every other business (who doesn’t understand timing) is selling.  But your prospect has already narrowed their choices down AND suddenly their value expectation has risen mainly because they’ve already looked at some of the alternative solutions that were there during their window of dissatisfaction.  Every other alternatives that complicates the process starts to literally upset them because they have a need and an intention to purchase as well as a need to see every alternative.  Vendors or businesses who make this process difficult will lose the sale.Try This: Offer exceptional value that is significantly different and sets you apart from the early birds.  Look at your “points of purchase” for example, do you take credit cards, do you have easy terms, do your customers want to buy on line, can you offer special rates if they decide today?  There are many options, consider all of them.


Selling to the Executive Decision Maker

This is also a big timing issue.  Most industrial sales people are selling to purchasing people or middle managers or engineers.  If that’s the case, you are already late to the party.  Recent research has shown that the CEO of a company starts thinking about problems that they are having in their business and searching for educational information online years or months before potential vendors are even considered.

The biggest marketing mistake industrial or technical organizations make is making their web sites searchable for the products and services they provide and NOT the problems they solve.  For example, if the CEO is looking for ways to “reduce lead time” he or she will only find 518,000 results searching Google.  But if the CEO searches on “ERP Systems” (computer systems that could ultimately reduce lead time) he will find over 4.2 million entries.

Use Social Media Tools to Help

Today’s social media and smart phone technology makes a timing marketing strategy not only doable but cost effective.  Imagine actually knowing WHAT you’re looking for as you search LinkedIn or Facebook or Twitter.  Start by simply identifying the event triggers that shock your prospect into dissatisfaction and then go searching for other people with the same problem.  You’re likely to find better, happier and more loyal customers in the process.

LEARN MORE!

In the latest Marketing Sherpa CMO survey on Marketing Automation 76% of CMOs reported that generating high quality leads was the most pertinent to their organization.

Sirius Decisions found that an integrated approach to sales and marketing results in a 24% increase in growth but what is the simplest most effective way to align sales and marketing.


APRIL 12 WEBINAR WILL SHOW YOU:

  • Which digital assets attract the most profitable prospects

  • Where to place content so it drives the best prospects to your web site

  • When are the three best times to pass a web-based lead to your sales team

  • How to get sales to give you the data you need so they get the leads they want

  • How to create a simple seven step system that aligns your sales and marketing efforts

  • Which sales and marketing research results in the greatest payoff for you and your sales team


Craig Elias, author of 2011's must-read book for salespeople, marketers and business owners  -- SHiFT Selling AND Ivana Taylor, publisher of DIYMarketers will explain the Trends, Triggers and Tools that you will use to be at the right place at the right time.

FIRST - Register for the webinar TODAY

THEN - Click over to the SHiFT Selling web site and download FREE preview chapters to get you started so that you can get the most out of this webinar.

SPECIAL TOOLS AND RESOURCES - We're also working on a sweet "Won Sales Analysis" template that you will have access to when you register for the webinar!

Tuesday, April 5, 2011

Unlock the Power of Social Media: Learn to Use DiscoverText

Thursday April 7th, 2011.

TIME: 8:00 AM PST/ 11:00 AM EST.

CLICK HERE TO SIGN UP TODAY: https://www1.gotomeeting.com/register/484123545

This webinar introduces new users to the basic features, takes your questions, and demonstrates our newest tool, a machine-learning sentiment classifier, that is currently in beta testing.

Our system makes it possible to capture, share and crowd source text data analysis in novel ways.

Join us to find out how and why sorting thousands of items from social media, email and electronic document repositories is now easier than ever.

DiscoverText's latest additions to our "Do it Yourself" platform let users build and customize global automated classifiers (ex., sentiment, mood, or topic) via an active learning engine.

~Stu

--
Dr. Stuart W. Shulman
http://people.umass.edu/stu

Director, QDAP-UMass
http://www.umass.edu/qdap

Founder and CEO, Texifter
http://www.texifter.com


SurveyAnalytics launches SurveyPocket for smart phone and field data collection

[caption id="attachment_1845" align="aligncenter" width="300" caption="Ditch the Pen and Save Trees !"][/caption]

SurveyAnalytics launched SurveyPocket (www.surveypocket.com ) today, the latest innovation in survey data collection. SurveyPocket allows survey data to be collected via an iPad or smart phone even when there is no connection available to the internet.

“We recognized that not all the world has reliable internet connections all of the time”, said Vivek Bhaskaran President and CEO of SurveyAnalytics. He continued, “SurveyPocket addresses the need for survey data collection when you may not be able to get an reliable internet connection all the time.”

SurveyPocket works in conjunction with the SurveyAnalytics web interviewing system, it allows surveys to be run on iPads and smart phones, the data can then be stored for uploading to the SurveyAnalytics when there is a reliable internet connection.

“Survey Analytics serves its customers by removing any barriers to survey participation,” said Vivek Bhaskaran, President and CEO of Survey Analytics. He continued, "this means that we are constantly creating new channels to connect with customers, clients, prospects and users. These include surveys and other crowdsourcing solutions that are designed to be easy for researchers, for profit and non-profit companies to use. SurveyPocket is just one in a series of these innovations.”

An earlier adopter of SurveyPocket is WomanCare Global. Alan Hart, Vice President of Global Marketing for WomanCare Global and Survey Analytics client said, “SurveyPocket will enable WomanCare Global to automate our research and data collection processes in the countries where we operate. By streamlining the data collection, reducing data inaccuracies and eliminating paper-based dependency , we will be able to increase the speed at which we can analyze information.”

SurveyPocket can be used for a very wide range of applications which includes surveys and general data collection. Traditional, so called, “mall intercepts”, point of sale or within store surveys, medical data collection either within institutions or out in the wider world are all excellent uses of SurveyPocket. SurveyPocket has the unique advantage that data can be stored on the iPad or smart phone if there is no reliable web connection available when the data is collected. The stored data can then be uploaded to the SurveyAnalytics site when access to the web is re-established.

SurveyPocket bring advanced data collection to the offline world, with SurveyPocket you can collect data anywhere your respondents are.

You can get more information about SurveyPocket at www.surveypocket.com.or join the free webinar about SurveyPocket at SurvetPocket Webinar

Monday, April 4, 2011

NCAA Basketball Championship - Prediction?



 

 

 

 

 

 

 

 

Few hours before the NCAA Basketball Championship game today we selected a small sample from our mobile panel and conducted a quick survey. Here are the quick highlights from the survey:

  • 61.4% of the respondents thought Butler Bulldogs would win the game

  • 53.85% of the respondents said that they wanted Bulldogs to win

  • 44% of the respondents said that they will see the game at home, 15% at a bar nearby with friends and 37% said they are not planning to watch the game

  • About 30% said that college athletes should be paid, another 60% said that scholarship is good enough


Do you want to see how your responses compared to others who took the same survey? Check out the new spotlight reports that we have launched on iPhone and tell us what you think.

Note: We will put out an update on this post once spotlight reports become available on Android, Blackberry and WinMo.

VIP Contest Winners

This week, Research Rockstar gave away three (3) FREE VIP memberships to readers of the QuestionPro, Survey Analytics, and Research Access blogs. Winners will have 24×7 access to classes on:

  • Market segmentation

  • Questionnaire planning

  • Product concept testing

  • Delivering research

  • And more


The three winners are…drumroll…Yuchen Chen, Cassie Rhodes and Katrina Gan. All three have been notified by email.

Thanks to everyone who participated!

More Information on Research Rockstar: http://www.researchrockstar.com/vip-contest-winners/
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