Monday, October 10, 2011

More Insights on Mobile Market Research



This post appeared originally on our sister site Research Access



Clearly, mobile continues to open up hitherto unknown opportunities. As a digital marketing agency, we are working with customers on various mobile and Microsoft Tag and QR code related initiatives – from powering contests, real-time coupons, location sensitive campaigns to scavenger hunts and continue to get requests for new, innovative ideas.

Just last week, I was talking with a friend that runs an online survey company about how Microsoft Tags and QR codes can revolutionize real-time, location based surveys and data gathering. An hour later, I see a QR code being used by REI in their store to gather feedback!

There is some adoption of this idea happening already and it behooves any company or organization that deals with a large number of end customers to seriously evaluate how they can use this now. Think about it – especially by using Microsoft Tag, you can get feedback ranging from the simple (up/down vote) to complex (invite them to share more details on a mobile webpage). Wherever, whenever. While waiting at the bus stop, riding the bus, reading a magazine at the salon or dentist, at retail, banks, airports….you get the idea. You may finally have the ability to hear from your customers right when they’re experiencing your product or service, and know exactly where they are when they respond and connect that back to your specific branch, outlet or service center.

And do something about it in real-time. Connect with specific customers one on one, provide incentives, or compensation for a poor experience.

We’re only limited by our imagination on how far we can take this.


About  - Srivats Srinivasan is founder and CEO of Nayamode, a digital marketing agency using smart technology to power rich creative. He has helped redefine how such services can be delivered efficiently and profitably in an increasingly flat world. With offices in two countries, Srivats drives overall strategy and has all-up responsibility for Nayamode. He can be reached at srivatss@nayamode.com and more info on Nayamode is available at http://www.nayamode.com.
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