Wednesday, September 7, 2011

Net Promoter Score Goes Mobile

Net Promoter Score

Net Promoter Score (NPS) is a scoring model developed by Bain & Co. Consultant Frederick F. Reichheld. NPS allows you to measure your company or product's performance through your customers' eyes. To conduct a NPS survey, you ask your respondents to respond on a 0 - 10 point rating scale question - "How likely are you to recommend Company/Product to your friend/colleague?" - the scale is divided into three sections:

  • Promoters - Users who gave a 9 or a 10

  • Passive - Users who gave a 7 or 8

  • Detractor - Users who gave a score between 0 and 6

Survey Analytics has always supported Net Promoter Score for its online platform. However,  NPS question became much more interesting as we have recently added support for it via SurveySwipe - our mobile research platform. Apart from awesome user experience, we also have comprehensive support with a native app for iPhone, Android, Blackberry and Windows Phone 7. For those of you that are following the smartphone market closely, you should know that we are aggressively working on supporting a native Nokia version as well. 

How it works?

Step 1:

Add the Net Promoter Question type to your survey

Net Promoter Score

Step 2: Deploy your survey

New Survey Project

Step 3: View Reports

Net Promoter Score
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