Thursday, March 24, 2011

QR Codes and Surveys

We are excited to announce a nifty enhancement to the QuestionPro and SurveyAnalytics systems - QR Codes. If you are not familiar with QR Codes - they are those new "barcode" like patterns that everyone is talking about. Print magazines are using them to give out more information about some article or even advertisers using QR Codes for "offers" etc.

PS : The QR Code you see above points to real live survey about the NFL Lockout that our mobile division - SurveySwipe is running along with ResearchAccess. Go ahead - take out your smartphone and take that survey!

Here is a quick FAQ on QR Codes:

What is a QR Code?

A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

How do I access my survey's QR Code?

Login->My Surveys (Select Survey) -> Send Survey (See the QR Code along with the Social Media section)

Survey Software Help Image

What are some uses of QR Codes?

QR Codes can be used very effectively for POS feedback system. Users are generally adopting to QR Codes slowly but steadily and in general, QR Codes promise to be the bridge between the offline and the online world.
Is any software/hardware required to read QR codes?

Yes. Respondents phones/devices should have QR code reader.

Google's mobile Android operating system supports QR codes by natively including the barcode scanner (ZXing) on some models, and the browser supports URI redirection, which allows QR Codes to send metadata to existing applications on the device. In the Apple iOS, a QR code reader is not natively included, but over 50 free Apps are available with reader and metadata browser URI redirection capability. Nokia's Symbian operating system is also provided with a barcode scanner, which is able to read QR codes,while mbarcode is a QR code reader for the Maemo operating system. HP/Palm's webOS operating system also does not have a native QR code reader, but a reader app named QR deCODEr is available.

My personal bias on the iPhone is Neo Reader - Search for "neo reader" on the App Store.

Is this option available with all licenses?

Yes - We are slowly rolling this out to ALL our users. Over the next few weeks, this option will surface into your account when you login to the system.

Final Side Note : I want to extend a personal thank you note to Paul Becker from Pro Sports Club here in Seattle for taking the time to listen to my crazy ideas and help me distill it. Paul is the CIO of Pro Sports, which is one of the largest health and fitness clubs here in the Seattle area. Paul is also a client of QuestionPro/SurveyAnalytics and over the years become a friend. If you are a Microsoft employee, you know "Pro Club" -- We've been thinking of doing something like this for over 2 years and we wanted to do it using Microsoft Tag. Microsoft, about two years ago, came out with the Tag from Microsoft Research. At the time, QR Codes were not readily recognizable and even the smartphone adoption rate was low. Today - the smartphone adoption, especially in places like the Pro-Club is very very high and is a non-issue.

Happy QR Coding!

 
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