This Sunday -- SUPER BOWL SUNDAY -- four research firms are doing the first ever mobile ethnographic study of Super Bowl watchers. And they are using SurveySwipe to do it.
How to Participate
- Download the SurveySwipe mobile App. If you've already downloaded the app, you don't have to download it again, just be sure to update the app if and when it gives you the option.
- iPhone users will get a push notice after half time.
- Respond to the surveys that will test ad recall as well as ask you to take pictures of your location and the brand you're interacting with.
SurveySwipe, BrandScan 360, Beacon Research and Hemisphere Research will be collecting and analyzing the data. Participate and then watch this space for the results!
The Mobile Data Collection Revolution
Maybe calling it a revolution is a bit extreme. Perhaps evolution is a better word. Think of this as an opportunity to have that water cooler conversation logged and documented. Not only that, but we'll have a pretty good idea of what the profile of a Super Bowl watcher is.
Forgive us if there are glitches. SurveySwipe did a beta test during the State of the Union Address and they've been making improvements since then. As it stands, iPhone users will probably have the best experience since the app was first created for the iPhone, but I do know that the team has been feverishly working on the Android and Blackberry platforms as well.
We hope that you'll participate and then come back and let us know what you thought.