Tuesday, January 25, 2011

SurveySwipe Lets You Tell Obama What You Think of His Speech - IN REAL TIME!

There is a really exciting project going on this evening during the President's State of the Union Address -- YOU will have the opportunity to literally DIAL your response to the speech from your smartphone!

If you've got an iPhone, Android, Blackberry or Windows device, you can DOWNLOAD THE MOBILE APP HERE.

Then watch the speech and literally swipe your reaction as the president is speaking :



That is ALL THERE IS to it!

Ahead of the address, people who have downloaded the app will receive a push notification asking if they would like to participate in the State of the Union pulse poll. SurveySwipe will then launch, and the user can agree or disagree with what is being said by during the State of the Union by moving a slider up and down a scale on the mobile screen.

The idea of pulse polling is similar to “dial testing”  to find and study the phrases, the moments, and the inflections in a speech.

With SurveySwipe, “we want to make the technology cheap and simple for everybody to use,” says SurveyAnalytics' Rob Hoehn. Outside of State of the Union, for example, a small nonprofit could do live polling at their event, so long as the attendees or participants have smartphones and have downloaded the SurveySwipe app.

This is a new and exciting customer survey technology that takes advantage of the power of mobile devices and the wisdom of the crowds.

You Can See How YOUR Community Will React to the Message!

Here's the really exciting (or scary) part- depending on your perspective.  The person who owns the project (i.e. the state of the union in this case) will have access to how the different communities actually react to a given event.

This project is a joint effort between SurveyAnalytics, SurveySwipe, Cooper Strategies, and UMass Amherst. The SurveySwipe solution is compatible with iPhone, iPod touch, and iPad devices as well as most other major smartphones including WP7, BlackBerry, and Android. The SurveySwipe technology was combined with UMass Political Science professor Stu Shulman's research tool - DiscoverText™ to analyze the data from social networks in addition to data provided by participants over their devices in real-time.

All data collected in response to the State of the Union address will be "open-sourced." It will be licensed using the Creative Commons Attribution License and will be available to the public.

"It's very important to us that we make these innovations both valuable and available," said Vivek Bhaskaran, President and CEO of SurveyAnalytics, "Everyone that creates a community for the State of the Union will have access to their own data, as well as an aggregate view of data across all communities. And instead of the results being generated by a small sample of a few hundred people, the results will reflect a sample of thousands more."

"The explosive growth of smartphones makes these devices the perfect platform to collect real-time, participatory feedback during live events," says Hoehn, "It's also become more and more important to understand how people feel, think, and respond as events occur and it's changing the way that brands, companies, and blogs engage with people."

How to Participate:

  1. DOWNLOAD THE MOBILE APP HERE.

  2. Then watch the state of the union

  3. As the president speaks literally swipe your finger over the scale -- keep it to the left (low - Nah, you are full of it or I don't like what you're saying or how you're saying it), move it to the middle (ok, or neutral) or move it to the right (I agree completely)


Then stay tuned for the results- we'll have them published for you right here!
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